In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the same uncertainties that keep a lot of publishers up at night, it has also been proactive in mitigating the impact of the crisis for its own business, while trying to help its audience do the same. Even though its print advertising is down, its other channels are over-performing and will keep HBR's ad revenue goals on target this fiscal year (ending June 30). That’s partially due to its flexibility to respond to the crisis. It pivoted its content strategy and launched new digital initiatives to strengthen its brand and find new ways to serve its readers, listeners and viewers across platforms. We wanted to hear more about how HBR is weathering the storm and ensuring its audience is served, while it also forges ahead in a new, difficult climate. So we sat down (virtually) with editor-in-chief, Adi Ignatius, to find out. Folio: COVID-19 is as much an economic crisis as it is a public health crisis, so as a business publication how have you responded to the situation editorially? Adi Ignatius: Everything has changed. We’ve really started to develop the metabolism of a newsroom. We’ve always tried to be timely, but we knew we needed to do that more and produce several articles a day... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-21 17:12:01 UTC ]
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Axel Scheffler has created a 12-metre mural for the walls of Evelina London Children’s Hospital as part of a partnership with the charity Readathon. Scheffler and author Julia Donaldson partnered with Readathon for the launch of their new book, Zog and the Flying Doctors (Scholastic). Scheffler... Continue reading at The Bookseller
[ The Bookseller | 2016-09-15 00:00:00 UTC ]
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Digital Trends, which was reportedly in talks to sell to Condé Nast for $120 million, has mostly flown under the radar. But the 10-year-old tech review site has become profitable by honing its Google skills while other publishers chase Facebook and video numbers. “We’ve identified the cycles a... Continue reading at Digiday
[ Digiday | 2016-09-15 00:00:00 UTC ]
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Though it is often misunderstood, good design can help a company thrive. Though it is often misunderstood, good design can help a company thrive.Several weeks ago my sister, Judy, introduced me to a podcast called Presidential, and I've become addicted to it. It's a... Continue reading at Fast Company
[ Fast Company | 2016-09-12 00:00:00 UTC ]
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Two titles from Bloomsbury have been shortlisted for the FT and McKinsey & Company Business Book of the Year award alongside entries from HarperCollins, Penguin Random House, Princeton University Press and Harvard University Press. Continue reading at The Bookseller
[ The Bookseller | 2016-09-09 00:00:00 UTC ]
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Former justice secretary Michael Gove is set to return to the Times newspaper as a book reviewer and columnist. Continue reading at The Bookseller
[ The Bookseller | 2016-09-06 00:00:00 UTC ]
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MPA Next will cater to junior-level, non-editorial staffers with networking events, workshops, and more. The post MPA Creates Community for Emerging Magazine Professionals appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-06 00:00:00 UTC ]
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Former justice secretary and Leave campaigner left newspaper to become Surrey Heath MP in 2005Michael Gove, the former justice secretary and Leave campaigner, is set to return to the Times as a columnist and book reviewer.Gove, who was sacked by prime minister Theresa May after making an... Continue reading at The Guardian
[ The Guardian | 2016-09-05 00:00:00 UTC ]
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Lancashire County Council has decided to press ahead with plans to close more than 20 libraries after a 12-week consultation. Continue reading at The Bookseller
[ The Bookseller | 2016-08-31 00:00:00 UTC ]
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The Telegraph has automated its data-visualization tool for sports, Robologger, in time for the Premier League. Each time a goal is scored an interactive graphic of the goal is published to the site. In the coming months this will extend to Twitter and Facebook Messenger. In time, more rules... Continue reading at Digiday
[ Digiday | 2016-08-30 00:00:00 UTC ]
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Author of Black Rock White City, which has won Australia’s premier literary prize, says he feels a bit of sunlight after many years of absolute obscurity Two years ago, Melbourne’s AS Patric couldn’t even get a rejection slip for his book, Black Rock White City. Not one of the big Australian... Continue reading at The Guardian
[ The Guardian | 2016-08-26 00:00:00 UTC ]
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The London Review Bookshop is to host a “mini Turkish season” in response to the recent events that have occurred in Turkey. Continue reading at The Bookseller
[ The Bookseller | 2016-08-23 00:00:00 UTC ]
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Emoji – those adorable digital icons – are now depicting book titles, summaries, and even entire stories. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-08-19 00:00:00 UTC ]
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Adam Hargreaves, the son of the late Mr. Men creator Roger Hargreaves, has come up with a new series of characters to mark the 45th anniversary of the brand. Continue reading at The Bookseller
[ The Bookseller | 2016-08-16 00:00:00 UTC ]
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Antonio Garcia Martinez's Silicon Valley exposé Chaos Monkeys (Ebury) has been longlisted for the Financial Times and McKinsey Business Book of the Year Award. Continue reading at The Bookseller
[ The Bookseller | 2016-08-09 00:00:00 UTC ]
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The Masonic Charitable Foundation, a charity funded by the Freemasons, has awarded £40,000 to help organise tactile and audio-based "Touch to See" book clubs for older blind and partially-sighted people across the UK. Continue reading at The Bookseller
[ The Bookseller | 2016-08-05 00:00:00 UTC ]
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AsciidocFX is a cross-platform open-source markup editor for building PDF, HTML, ePUB and MOBI ebooks, documents, slides and more. It’s not the easiest package to use, but could still have a lot of appeal for anyone creating academic, technical or scientific documents. Getting started is simple.... Continue reading at Betanews
[ Betanews | 2016-08-03 00:00:00 UTC ]
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The director of comic book film Suicide Squad shrugs off its bad reviews, saying he made the supervillain ensemble movie "for the fans". Continue reading at BBC News
[ BBC News | 2016-08-03 00:00:00 UTC ]
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Riding the success of its Put Me in the Story book personalization for children, the independent publisher Sourcebooks rolls out an offering on business-inspirational material. The post Trends: Sourcebooks Expands Book Personalization to Business Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-02 00:00:00 UTC ]
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Organizations can now add company logos or dedicated messages to a select number of business, motivational and leadership titles from Sourcebook's Simple Truths imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-01 00:00:00 UTC ]
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In spite of tepid critical reaction to 'Harry Potter and the Cursed Child: Parts One and Two,' which became available to the public at precisely 12:01 a.m. on July 31, the book seems to have hit its high sales performance expectations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-01 00:00:00 UTC ]
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