‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-03-08 05:01:00 UTC ]
News tagged with: #ad tech #digital publishers

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Indie publishers ready digital editions and reprints after Booker fillip

Written By: Charlotte Williams Publication Date: Wed, 27/07/2011 - 09:10 The smaller publishers whose titles have been selected for the Man Booker longlist, including Seren Books, Sandstone Press and Oneworld, are preparing to reprint the titles and release digital versions to meet the... Continue reading at The Bookseller

[ The Bookseller | 2011-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smaller publishers #sandstone press


Paperback Publishers Quicken Their Pace

A new-releases display at the Elliott Bay Book Company in Seattle contains both paperbacks and hardcovers. Now publishers often don't wait the traditional year before bringing out paperbacks. Continue reading at The New York Times

[ The New York Times | 2011-07-27 00:00:00 UTC ]
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Publishing Revenue Slips 3.2 Percent for MSLO in Second Quarter

Martha Stewart Living Omnimedia, Inc. reported revenue of $54.9 million for the second quarter of 2011 compared to $55.3 million during the same period last year. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reported revenue


Early Google Hire Tells All

Adweek: You left Google after its IPO in 2005. Why publish your book [I’m Feeling Lucky: Confessions of Google Employee Number 59] now? I kind of went back and forth on it. But after a couple of years, I just kept bumping into Google everywhere. I kept seeing the logo, I kept using it, I kept... Continue reading at AdWeek

[ AdWeek | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #classic literature


Amazon to enter Indian market

Written By: Bookseller Staff Publication Date: Tue, 26/07/2011 - 09:30 Amazon.com is reportedly in discussions with e-commerce companies in India in a bid to expand into one of the world's fastest-growing economies. The company could enter the market as early as first quarter 2012. It is in... Continue reading at The Bookseller

[ The Bookseller | 2011-07-26 00:00:00 UTC ]
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Fast Chat: Google Gets a Magazine

Why is Google making a magazine? Think Quarterly really came to be out of the insight that, at Google, we use research and analysis from inside Google and outside to inform our own decision-making and products. And we realized that a lot of our partners wanted access to the same kinds of... Continue reading at AdWeek

[ AdWeek | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good job #team working #editorial process #future issues


AOL Ad Sales Boss Jeff Levick Out

Looks like it's shake-up time again at AOL. In a memo to AOLers today, CEO Tim Armstrong announced a batch of management changes. The latest major casualty of AOL’s continuing comeback? Ad sales boss Jeff Levick, one of Armstrong’s earliest hires who joined the company from Google in 2009. “Jeff... Continue reading at AdWeek

[ AdWeek | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #helped lead #panel discussion #ned brody #digital content


Leather to be published by Amazon Encore

Written By: Philip Jones Publication Date: Tue, 26/07/2011 - 08:50 Stephen Leather's bestselling ebooks The Basement and Once Bitten are to be republished under Amazon.co.uk's Encore programme. He will join other indie writers such as Joe Konrath who have been picked by the initiative, which... Continue reading at The Bookseller

[ The Bookseller | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon encore #bestselling ebooks #published books #indie writers #reader reviews #hodder stoughton


Google Books Bows to New Apple App Store Rules

The Google Books iOS app is now in line with Apple's newly enforced rules that ban links bypassing Apple's own in-app purchase mechanism, which means Apple can retain its 30 percent cut. Continue reading at PC World

[ PC World | 2011-07-26 00:00:00 UTC ]
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Flipboard Partners with Condé to Launch Ads

Social reading app Flipboard has struck a deal with Condé Nast to display full-page ads in several of the publisher’s titles. Starting today, readers of the New Yorker on Flipboard’s iPad app will begin seeing branded content from American Express throughout the virtual magazine. In October, a... Continue reading at AdWeek

[ AdWeek | 2011-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #limited number #vice president #digital sales #print editions


Orion to publish Where's Asterix?

Written By: Benedicte Page Publication Date: Fri, 22/07/2011 - 14:05 Asterix the Gaul is the latest character to get Where's Wally?-style treatment, with the publication of Where's Asterix? (hb, £8.99) coming from Orion, the series' UK licensor, in September. The book has already been... Continue reading at The Bookseller

[ The Bookseller | 2011-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #much-loved characters #comic novels


Indigo fires Canadian publishers' anger over changing terms

Written By: M J Deschamps in Ottawa Publication Date: Fri, 22/07/2011 - 15:02 Canadian publishers have attacked the decision by Indigo Books & Music, the country's biggest bookshop chain, to stock fewer books and evaluate returns on a shorter time frame. They claim it is putting extra... Continue reading at The Bookseller

[ The Bookseller | 2011-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #digital technology #canadian publishers #blockbuster titles #policy change


Greek chain opens ‘learning hub for the future’

Written By: Philip Jones Publication Date: Fri, 22/07/2011 - 14:57 Greek bookstore chain Eleftheroudakis has opened a new flagship store in the heart of Athens, replete with an Espresso Book Machine and trained librarians. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #flagship store


Hearst, Bonnier Agree to MediaVest Demand for Tablet Data

Today brought two steps forward for transparency when it comes to readership of tablet media. With the tablet market still in its infancy, media buyers have been reluctant to put ad dollars towards an unproven platform where there’s little consumer data. One prominent buyer, MediaVest’s Robin... Continue reading at AdWeek

[ AdWeek | 2011-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular science #subscription sales #market research #digital subscriptions


Conde Nast, Other Publishers Look to Standardize Audience Metrics In Digital Editions

Digital editions, the oft-dubbed “Wild West” of the publishing world, may be charted in the near future. Many publishers are investing large amounts of time and resources to navigating user behavior in tablet editions of magazines, and this data is being used in a variety of ways. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #digital editions #publishing world #tablet editions


Natmag poaches Grazia publisher Ella Dolphin for Cosmo

Ella Dolphin, the publisher of Bauer Media title Grazia, is to join Cosmopolitan as publishing director. Continue reading at Media Week

[ Media Week | 2011-07-20 00:00:00 UTC ]
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Gollancz opens sci-fi Gateway to ebooks

Written By: Graeme Neill Publication Date: Wed, 20/07/2011 - 15:00 Thousands of out of print science-fiction titles will be available digitally, after Gollancz launched the world's largest science-fiction and fantasy library, the SF Gateway. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-20 00:00:00 UTC ]
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OFT opens door to Bertrams/Dawson merger

Written By: Lisa Campbell Publication Date: Tue, 19/07/2011 - 15:50 The Office of Fair Trading will not refer the merger of Bertrams and Dawson to the Competition Commission, it said today. Smiths News Plc, which owns book wholesaler Bertrams, announced the £20m deal to buy Dawson Holdings in... Continue reading at The Bookseller

[ The Bookseller | 2011-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fair trading #competition commission #early june #smiths news


Publishers Association plans second digital survey

Written By: Graeme Neill Publication Date: Tue, 19/07/2011 - 17:41 The Publishers Association is launching its second digital survey this year and could introduce a quarterly digital survey by 2012. The trade body said the survey came in response to the "significant growth" in digital sales,... Continue reading at The Bookseller

[ The Bookseller | 2011-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers association #trade body #significant growth #digital sales #ebook sales #urged publishers


E-textbooks are destroying the old publishing business model

By Tim Conneally, Betanews The business model behind textbooks is completely out of step with what the market today wants, according to the head of Nature Publishing's digital textbook initiatives. Continue reading at Betanews

[ Betanews | 2011-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tim conneally #business model #market today