Wattpad's Native Ads Pitch in a TL;DR World? Consumers and Brands Love Long Reads

First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly accepted notion that content on the Internet doesn't stand much chance of being widely shared if there are no accompanying visuals like video, image scrolls or slideshows. But it turns out that many people still like good, old-fashioned storytelling. So could the next big thing be reading—you know, with thousands of words strung together—even in this tl;dr era? Wattpad, a publishing platform for long-form fiction and nonfiction, suggests it's possible, attracting 40 million unique visitors a month. And, it's lining up sponsors for the stories, including Chipotle Mexican Grill, Sony Pictures, Comedy Central, Mondelez (Sour Patch Kids) and Kraft, which is currently running ads on the platform for Athenos Feta Cheese. "In Q1 of this year, we closed more native ad business than all of last year, and Q2 has been a really strong quarter with new brands like Kraft and Comedy Central joining the platform," said Candice Faktor, Wattpad's head of business. Jon Levy, brand manager for Athenos, said Wattpad lets marketers effectively reach millennials as well as other demos. "It's also an opportunity to leverage storytelling to share recipe ideas that will inspire readers to choose [the feta... Continue reading at 'AdWeek'

[ AdWeek | 2015-07-22 00:00:00 UTC ]
News tagged with: #decade ago #longer period #short form #follow trends

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LIFE magazine, started in 1936 by Time Inc. founder Henry Luce, has found new life in LIFE.com. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-29 00:00:00 UTC ]
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New S&S deal for Aliens Love Underpants duo

Written By: Graeme Neill Publication Date: Mon, 21/03/2011 - 15:15 Simon & Schuster has signed a new picture book deal with the creative duo behind the Aliens Love Underpants series. Emma Blackburn, picture book editorial director at S&S, bought world rights to Monstersaurus from... Continue reading at The Bookseller

[ The Bookseller | 2011-03-21 00:00:00 UTC ]
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World Book Day books top charts but sales are down on last year

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[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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Hearst Magazines is 2010 Group Publisher's Ad-Page Champ

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[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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Hardback fiction added to UK's shopping basket

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[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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As Library E-Books Live Long, Publisher Sets Expiration Date

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[ The New York Times | 2011-03-15 00:00:00 UTC ]
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[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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[ The Bookseller | 2011-03-08 00:00:00 UTC ]
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[ The Bookseller | 2011-03-08 00:00:00 UTC ]
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[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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[ Publishers Weekly | 2011-02-28 00:00:00 UTC ]
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[ The New York Times | 2011-02-28 00:00:00 UTC ]
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[ The Bookseller | 2011-02-24 00:00:00 UTC ]
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[ The Bookseller | 2011-02-22 00:00:00 UTC ]
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[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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[ Folio Magazine | 2011-02-16 00:00:00 UTC ]
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[ The Bookseller | 2011-02-15 00:00:00 UTC ]
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[ Publishers Weekly | 2011-02-14 00:00:00 UTC ]
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