Wattpad's Native Ads Pitch in a TL;DR World? Consumers and Brands Love Long Reads

First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly accepted notion that content on the Internet doesn't stand much chance of being widely shared if there are no accompanying visuals like video, image scrolls or slideshows. But it turns out that many people still like good, old-fashioned storytelling. So could the next big thing be reading—you know, with thousands of words strung together—even in this tl;dr era? Wattpad, a publishing platform for long-form fiction and nonfiction, suggests it's possible, attracting 40 million unique visitors a month. And, it's lining up sponsors for the stories, including Chipotle Mexican Grill, Sony Pictures, Comedy Central, Mondelez (Sour Patch Kids) and Kraft, which is currently running ads on the platform for Athenos Feta Cheese. "In Q1 of this year, we closed more native ad business than all of last year, and Q2 has been a really strong quarter with new brands like Kraft and Comedy Central joining the platform," said Candice Faktor, Wattpad's head of business. Jon Levy, brand manager for Athenos, said Wattpad lets marketers effectively reach millennials as well as other demos. "It's also an opportunity to leverage storytelling to share recipe ideas that will inspire readers to choose [the feta... Continue reading at 'AdWeek'

[ AdWeek | 2015-07-22 00:00:00 UTC ]
News tagged with: #decade ago #longer period #short form #follow trends

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Advertising: Tales of Reading in Reintroducing a Color Device

Barnes & Noble’s advertising campaign for the Nook Color, an e-reading tablet, features no company stores in the ads, a nod to changes in the publishing industry. Continue reading at The New York Times

[ The New York Times | 2011-04-25 00:00:00 UTC ]
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Children's laureate takes on Waterstone's branding

Written By: Benedicte Page Publication Date: Thu, 21/04/2011 - 08:20 The new children's laureate, to be announced in June, will be branded the Waterstone's children's laureate for the first time. The chain has been the major sponsor of the laureateship since 2006, and is understood to have... Continue reading at The Bookseller

[ The Bookseller | 2011-04-21 00:00:00 UTC ]
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Genre authors attack "sneering" World Book Night coverage

Written By: Graeme Neill Publication Date: Mon, 18/04/2011 - 09:19 Authors including Iain M Banks and Michael Moorcock have written to the BBC's director general Mark Thompson, attacking the treatment of genre fiction in its recent World Book Night coverage. In total 85 authors, across the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-18 00:00:00 UTC ]
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IAB Reports 2010 Internet Ad Revenues Up Almost 15 Percent

The Interactive Advertising Bureau (IAB) shared in its 2010 full year report that annual Internet advertising revenues increased by 14.9 percent from 2009 to 2010, rising from $22.66 million in 2009 to $26.04 billion in 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Amazon to Release Ad-Subsidized Kindle for $114 [eMoney]

Amazon is dropping the price of its Kindle e-reader to $114 as it faces increasing competition from Apple, Barnes & Noble and other tablets. The new price point represents a $25 price cut on the Wi-Fi version, but it comes with one major trade-off: ads. The e-reader will be sold by Amazon,... Continue reading at AllThingsD

[ AllThingsD | 2011-04-12 00:00:00 UTC ]
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The Bookseller Group to launch We Love This Book

Written By: Bookseller Staff Publication Date: Mon, 11/04/2011 - 09:06 The publisher behind The Bookseller is launching an ambitious new quarterly consumer book magazine and website this June, We Love This Book. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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BusinessWeek Sees First Quarter Upswing in Ad Pages

Bloomberg BusinessWeek is certainly seeing the fruits of its redesign labors. According to figures released by the Publisher’s Information Bureau, BusinessWeek experienced an increase of 49 percent in ad sales for 2011’s first quarter, compared to 2010’s first quarter. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Finding love in bookstores: an eyewitness account.

Several years ago, when I was not a bookstore employee but merely a regular customer, I wrote up BookCourt, an independent bookstore in Brooklyn, for the Village Voice's Best of New York. My entry posited, though I had no evidence to support it, that single people claimed the bookstore was good... Continue reading at Slate

[ Slate | 2011-04-04 00:00:00 UTC ]
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"Promo Pages" On the Rise in Consumer Magazines

The number of "promo pages"-advertorial and other pages labeled as advertising or promotion but produced to resemble editorial and often carrying tags such as "Must-haves" and "Essentials"-grew 9 percent in MPA member magazines in 2010, according to ad tracker MagazineRadar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-01 00:00:00 UTC ]
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Long Form Journalism Enters the Digital Market

As most publishers are scrambling to compact content (call it the Twitter effect), one company is bringing lengthy journalistic stories to digital devices. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-30 00:00:00 UTC ]
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Bonnier Looks Inside the Minds of App Consumers

As the April 4 launch of Moving Media+ draws nearer, Bonnier Publishing is perfecting the tablet experience for industry personnel and audiences through comprehensive research that Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-30 00:00:00 UTC ]
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LIFE.com Rejuvenates Brand Through Website

LIFE magazine, started in 1936 by Time Inc. founder Henry Luce, has found new life in LIFE.com. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-29 00:00:00 UTC ]
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New S&S deal for Aliens Love Underpants duo

Written By: Graeme Neill Publication Date: Mon, 21/03/2011 - 15:15 Simon & Schuster has signed a new picture book deal with the creative duo behind the Aliens Love Underpants series. Emma Blackburn, picture book editorial director at S&S, bought world rights to Monstersaurus from... Continue reading at The Bookseller

[ The Bookseller | 2011-03-21 00:00:00 UTC ]
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As Library E-Books Live Long, Publisher Sets Expiration Date

While librarians are pushing for access to more ebooks to satisfy demand, publishers are reconsidering how much that access should be worth. Continue reading at The New York Times

[ The New York Times | 2011-03-15 00:00:00 UTC ]
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World Book Day books top charts but sales are down on last year

Written By: Philip Stone Publication Date: Tue, 15/03/2011 - 15:56 Sales of the six £1 World Book Day books fell 36% week-on-week, to 159,000 copies sold—a figure down 9% on the comparative week last year—but they nonetheless continue to dominate the sharp end of this week’s Official UK Top... Continue reading at The Bookseller

[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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Hardback fiction added to UK's shopping basket

Written By: Graeme Neill Publication Date: Tue, 15/03/2011 - 14:47 Adult hardback fiction books have been added to the basket of goods that the government uses to calculate the cost of living in the UK. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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Hearst Magazines is 2010 Group Publisher's Ad-Page Champ

With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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Sales of World Book Night titles 'double'

Written By: Lisa Campbell and Philip Stone Publication Date: Fri, 11/03/2011 - 16:27 Sales of the selected 25 World Book Night titles soared by over 100% at W H Smith, amid a wider trade sales boost, following television coverage, events and book giveaways to mark its inaugural year. On 5th... Continue reading at The Bookseller

[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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Galaxy campaign for Quick Reads unveiled

Publication Date: Tue, 08/03/2011 - 08:57 The Galaxy-sponsored advertising campaign for Quick Reads has been unveiled, with advertising, posters and bookmarks lined up for the literacy campaign. The 10 Quick Reads, all published on World Book Day, 3rd March, include titles by Linwood Barclay,... Continue reading at The Bookseller

[ The Bookseller | 2011-03-08 00:00:00 UTC ]
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£1 World Book Day books storm to the top of the charts

Written By: Philip Stone Publication Date: Tue, 08/03/2011 - 16:01 The latest crop of £1 World Book Day books, led by Cope & Davies' Spy Dog/The Great Pet Shop Panic (Puffin/S&S) take positions one-through-six in this week's Official UK Top 50, with sales totalling 247,235 copies—a... Continue reading at The Bookseller

[ The Bookseller | 2011-03-08 00:00:00 UTC ]
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