First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly accepted notion that content on the Internet doesn't stand much chance of being widely shared if there are no accompanying visuals like video, image scrolls or slideshows. But it turns out that many people still like good, old-fashioned storytelling. So could the next big thing be reading—you know, with thousands of words strung together—even in this tl;dr era? Wattpad, a publishing platform for long-form fiction and nonfiction, suggests it's possible, attracting 40 million unique visitors a month. And, it's lining up sponsors for the stories, including Chipotle Mexican Grill, Sony Pictures, Comedy Central, Mondelez (Sour Patch Kids) and Kraft, which is currently running ads on the platform for Athenos Feta Cheese. "In Q1 of this year, we closed more native ad business than all of last year, and Q2 has been a really strong quarter with new brands like Kraft and Comedy Central joining the platform," said Candice Faktor, Wattpad's head of business. Jon Levy, brand manager for Athenos, said Wattpad lets marketers effectively reach millennials as well as other demos. "It's also an opportunity to leverage storytelling to share recipe ideas that will inspire readers to choose [the feta... Continue reading at 'AdWeek'
[ AdWeek | 2015-07-22 00:00:00 UTC ]
News tagged with:
#decade ago
#short form
#follow trends
Penguin has announced UK trade sales of 50,000 paperbacks of Sylvia Day's Bared to You,... Continue reading at The Bookseller
[ The Bookseller | 2012-07-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sylvia day
Representatives from across the industry met yesterday (19th July) to discuss reading for... Continue reading at The Bookseller
[ The Bookseller | 2012-07-20 00:00:00 UTC ]
More news stories like this |
Nominations for books to be given out for free at next year's World Book Night will begin on... Continue reading at The Bookseller
[ The Bookseller | 2012-07-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nominations open
Every summer, everyone and their uncle wants to tell you what to read at the beach. So as the summer hits mid-stride, at Jacket Copy, we've got another idea: the anti-beach reading list. Every summer, everyone and their uncle wants to tell you what to read at the beach. If they all had their... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-07-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#jacket copy
We'd say it's about time. Although it's almost two years late to the party, Barnes & Noble is responding to Amazon's Kindle for the Web with Nook for Web. Much like its counterpart across the virtual aisle, the Nook web edition lets readers browse free samples and whole books entirely from a... Continue reading at Engadget
[ Engadget | 2012-07-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#native apps
#online store
#barnes noble
#full circle
Barnes & Noble catches up to Amazon and Google with a Web-based ebook service. Continue reading at AllThingsD
[ AllThingsD | 2012-07-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#read books
A single good-sized book will provide you with many hours of entertainment, it will make you think about some aspect of the world around you and make you reconsider that aspect a little. And even better, that single book can be acquired for practically nothing. Continue reading at ABC News
[ ABC News | 2012-07-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#single book
#reading books
More than half of tablet adopters are reading books and other media on their tablet screens instead of relying on paper. Continue reading at PC World
[ PC World | 2012-07-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#tablet screens
#reading books
#survey shows
#physical books
Foyles and Blackwell bookshops have reported sales and footfall increases following their... Continue reading at The Bookseller
[ The Bookseller | 2012-07-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#reported sales
A report into boys’ reading has found that three out of four UK schools are worried about... Continue reading at The Bookseller
[ The Bookseller | 2012-07-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#uk schools
Waterstones has today announced the next 12 titles in its quarterly Book Club, featuring four... Continue reading at The Bookseller
[ The Bookseller | 2012-07-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#today announced
Headline has acquired a new book by comedian and actress Jo Brand, described as "the... Continue reading at The Bookseller
[ The Bookseller | 2012-06-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#middle age
Magazines have embraced the iPad but generally dissed the Google Android OS. Google wants to change that will the opening of Magazines on Google Play. With scores of titles across many of the major publishing houses on tap for this launch, the sectio ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#google play
Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad tech
#magazine websites
Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#study commissioned
#tablet users
#tablet user
#free apps
Independent bookshops are to have access to Kobo ebook devices, a Hive-sourced ebook tablet and... Continue reading at The Bookseller
[ The Bookseller | 2012-06-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#independent bookshops
Thomas Pynchon, author of “Gravity’s Rainbow” and “The Crying of Lot 49,” characteristically declined to speak about his decision. Continue reading at The New York Times
[ The New York Times | 2012-06-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#thomas pynchon
Penguin Children's UK has acquired intellectual property rights in a new 7+ tween brand, and... Continue reading at The Bookseller
[ The Bookseller | 2012-06-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#penguin children
As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#advertising partners
#digital ad
The bookseller also said that Justice officials did not take the company's objections seriously before the settlement, that they were only "checking the box." Continue reading at The New York Times
[ The New York Times | 2012-06-07 00:00:00 UTC ]
More news stories like this |