Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]
News tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia

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Tampa’s Inkwood Books Opens NJ Sister Store

After purchasing Inkwood Books in Tampa, Fla., a little over two years ago, Stefani Beddingfield is getting her family into the bookselling business. Her sister Julie, who is based in the Northeast, will be opening a second location of the store in New Jersey. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookselling business


Young cancer victim finalist in Book Awards for Children and Young Adults

The young writer of a real-life The Fault in Our Stars isn't alive to see her book make the finals of the country's top awards – but her parents could not be prouder. Continue reading at Stuff

[ Stuff | 2015-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book awards #young adults #young writer


Black Mirror Is Almost as Smart as a Good Sci-Fi Book

In the latest episode of the Geek's Guide to the Galaxy podcast the panel discusses why Black Mirror is better than most other sci-fi TV. The post Black Mirror Is Almost as Smart as a Good Sci-Fi Book appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #black mirror #latest episode #panel discusses


McGuinness wins Wales Book of the Year

Patrick McGuiness has won the main English-language prize at Wales Book of the Year 2015 awards, run by Literature Wales, for Other People’s Countries (Jonathan Cape). Other People’s Countries is set in the town of Bouillon, where the author’s mother came from, and is a “brilliant, lyrical... Continue reading at The Bookseller

[ The Bookseller | 2015-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wales book #literature wales #lyrical memoir


Single-Copy Locator App, MagFinder, Launches in a Shrinking Newsstand Market

New app helps consumers find their favorite magazines at retail. The post Single-Copy Locator App, MagFinder, Launches in a Shrinking Newsstand Market appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #favorite magazines


Bookindy Chrome extension lists local options for books on Amazon

There's no question that Amazon is hurting independent bookstores. It's hard to compete with the convenience of quick shipping. If you live in the UK, though, a Chrome extension uses the online retailer's listings to give you a local option during th... Continue reading at Engadget

[ Engadget | 2015-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online retailer


The Audio Book Club Squints at All the Light We Cannot See

To listen to the Audio Book Club discussion of All the Light We Cannot See, click the arrow on the player below: Continue reading at Slate

[ Slate | 2015-06-05 00:00:00 UTC ]
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Thomas and Waterstones winners at Cross Sports Book Awards

Books illuminating the lives of gay sportsmen have been honoured at the Cross British Sports Book Awards, with Gareth Thomas' Proud and a biography of John Curry both picking up prizes. Proud, the memoir of Welsh rugby international Gareth Thomas [pictured], published by Ebury, was named... Continue reading at The Bookseller

[ The Bookseller | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gareth thomas


Wandering Hand on Bum Book Cover Causes Controversy

A new edition of Jilly Cooper's sexy novel, Riders, has moved a hand, previously on the bum, to a higher position — eliciting surprisingly strong reactions. The post Wandering Hand on Bum Book Cover Causes Controversy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #controversy appeared #jilly cooper


New Media's Marketing Departments Cozy Up to Advertisers

To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age

[ Advertising Age | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer marketing #significant part


Mira Launches Book, Pop Culture Site

BookClubbish is a new site devoted to book-and-pop-culture-related content, from titles across all publishers, to be shared with with readers, booksellers, librarians, book bloggers and book clubs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book bloggers #book clubs


PW Picks: Books of the Week, June 8, 2015

This week: a candidate for the Great American Internet Novel, a dead body in a chimney, and reimagining Custer's death. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
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Ursula K. Le Guin Urges Amazon Book Buying Boycott

SF grand dame Ursula K Le Guin, writes, 'Every book purchase made from Amazon is a vote for a culture without content and without contentment.' The post Ursula K. Le Guin Urges Amazon Book Buying Boycott appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-05 00:00:00 UTC ]
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BEA 2015: Wild at Heart: Animal Fantasy in Children's Books

Lev Grossman, 'Time' magazine's book critic, was an informed and enthusiastic moderator for the May 29th BEA panel on animal fantasy in children's books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-04 00:00:00 UTC ]
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Ali Smith wins Baileys book prize

Ali Smith wins the £30,000 Baileys Women's Prize for Fiction for her time-shifting novel How to be Both. Continue reading at BBC News

[ BBC News | 2015-06-04 00:00:00 UTC ]
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How To: Improving a Print Book By Converting it Into an Ebook

Ben Denckla explains how he converted Lionel Lord Tennyson's 1933 autobiography into an ebook, and in the process updated it for the 21st century. The post How To: Improving a Print Book By Converting it Into an Ebook appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print book #21st century


MUP buys politics books contracted to Bloomsbury

Manchester University Press (MUP) has acquired 58 titles in politics and sociology which had been scheduled to appear with Bloomsbury. Earlier this year, Bloomsbury Academic announced it would no longer be commissioning books in the fields of politics, international relations or sociology as it... Continue reading at The Bookseller

[ The Bookseller | 2015-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #commissioning books #international relations #social sciences


Hawthorne Books Merges with Dzanc

The independent presses Hawthorne Books and Dzanc Books have merged with Hawthorne becoming a Dzanc imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-03 00:00:00 UTC ]
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Guardian Faber signs Bown photo book

Guardian Faber has signed a book looking back at the pictures of Observer photographer Jane Bown, who died last year. Jane Bown: A Lifetime of Looking, will collect more than 200 black and white and colour images from Bown's career, putting her portraits of people such as the Queen and Samuel... Continue reading at The Bookseller

[ The Bookseller | 2015-06-03 00:00:00 UTC ]
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#FiftyShades: E.L. James' latest book: How authors keep their franchises fresh (+video)

#FiftyShades: 'Fifty Shades of Grey' writer E.L. James recently announced she's releasing a new version of 'Fifty Shades of Grey' that will be told from character Christian's point of view. Some authors choose to focus on different characters for new books, while others opt for all-new... Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-06-03 00:00:00 UTC ]
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