Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-07-14 00:00:00 UTC ]
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We asked some of the world's top design schools to share their favorite books. Here's what they recommend for your summer reading list.It doesn't matter if you're a student of design, or just someone who hears the term "design thinking" and stays quiet at meetings while noting to Google it... Continue reading at Fast Company
[ Fast Company | 2015-06-25 00:00:00 UTC ]
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Spiegel & Grau is pushing up the publication date of Atlantic correspondent Ta-Nehisi Coates’ new book, 'Between the World and Me,' which confronts issues of race in America, from September 8 to July 14. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-25 00:00:00 UTC ]
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A response to inaccurate statements made by O'Reilly about 'Publishers Weekly' and his book sales history. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-25 00:00:00 UTC ]
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Bloomsbury Children’s Books has revealed plans for a second Harry Potter Book Night in 2016. The event, which will take place on the 4th February, will again include events and activities based on the seven Harry Potter books penned by J K Rowling. More than 10,000 schools, libraries,... Continue reading at The Bookseller
[ The Bookseller | 2015-06-25 00:00:00 UTC ]
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A hijab-wearing female comics superheroine debuts; evangelical author Elisabeth Elliot memorialized. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-24 00:00:00 UTC ]
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Fake reviews are still “rife” in the industry and most authors have been subjected to it, the author who exposed the sock puppetry scandal of 2012 has said. Jeremy Duns was speaking after the UK Competition and Markets Authority (CMA) revealed it has launched an investigation into fake online... Continue reading at The Bookseller
[ The Bookseller | 2015-06-24 00:00:00 UTC ]
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'Star Wars' and 'Lord of the Rings' had a baby, it died badly, and this book is its reanimated remains. The post We Review a Self-Published E-Book About a Lady Clone War appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-06-24 00:00:00 UTC ]
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Nominations open for Christianity Today book awards; NirV Bible now available in Anglicized edition. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-24 00:00:00 UTC ]
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The one questions author should ask themselves that they typically do not when it comes to book marketing is: Should I do PR or marketing? The post Should an Author Favor PR or Marketing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-23 00:00:00 UTC ]
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Two novels from Pushkin Press have made it onto the Waterstones Summer Book Club collection. The chain retailer has revealed the 10 titles it will champion by recommending to customers over the summer, with Pushkin Press’ One Night Markovitch by Ayelet Gundar-Goshen and The Brethren by Robert... Continue reading at The Bookseller
[ The Bookseller | 2015-06-23 00:00:00 UTC ]
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M.J. Rose, the founder of AuthorBuzz, shares her best practices book marketing, pitfalls to avoid, and other challenges of reaching readers. The post AuthorBuzz Founder M.J. Rose’s Best Practices for Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-23 00:00:00 UTC ]
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Penguin Random House Children’s is adding books by Noel Streatfeild, Erich Kastner and Anne Fine to its A Puffin Book list of classic children’s titles. PRH launched A Puffin Book last year to replace Puffin Modern Classics and is adding 20 further titles to the list in July. Continue reading at The Bookseller
[ The Bookseller | 2015-06-23 00:00:00 UTC ]
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Among the books drawing interest from publishers this week are a thriller by the Italian translator of 'The Goldfinch,' a new Spanish bestseller by the author of 'The Last Night at Tremore Beach,' and a Swedish novel about a bullied teenager. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-23 00:00:00 UTC ]
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Real-life historical adventures inspire both winners of this years CILIP Carnegie & Kate Greenaway medals, Tanya Landman and William Grill. Continue reading at BBC News
[ BBC News | 2015-06-22 00:00:00 UTC ]
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The past week has been filled with great data points. Here are 14 of the more intriguing numbers we came across: 1. Airbnb is on track to make $900 million this year, The Wall Street Journal reported. That's more than triple what it made in 2013 ($250 million). Internally, the sharing-economy... Continue reading at AdWeek
[ AdWeek | 2015-06-22 00:00:00 UTC ]
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While the future of bookshops remains uncertain, one of Wellington's leading independent stores has proven there is still life left in them yet. Continue reading at Stuff
[ Stuff | 2015-06-22 00:00:00 UTC ]
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Inkshares, a crowdfunded book publishing platform, is working with indie bookstores to help them launch their own imprints.A fledgling publishing company is offering a new tool to indie bookstores: crowdfunded imprints.Read Full Story Continue reading at Fast Company
[ Fast Company | 2015-06-20 00:00:00 UTC ]
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Atria Goes to ‘The Other Side’ with Bishop and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-19 00:00:00 UTC ]
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This week: Milan Kundera's latest, Don Winslow's epic of the Mexican drug wars, and a Dickensian novel about Dickens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-19 00:00:00 UTC ]
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Penguin Random House (PRH) Children’s will this autumn release a series of colouring books for a crossover audience based on classic novels. Continue reading at The Bookseller
[ The Bookseller | 2015-06-19 00:00:00 UTC ]
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