Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]
News tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia

Other Publishing stories related to: 'Was 'tatvertising' the nadir of book marketing campaigns?'


Shirley Hughes: I hope books survive, they are wonderful pieces of technology

Shirley Hughes, winner of the inaugural Book Trust lifetime achievement award, answers our questions about Dogger, Alfie and how come she waited until she was over 80 years old to write her first novel. We also got to meet the real DoggerFirst of all some exciting news… Shirley Hughes has won... Continue reading at The Guardian

[ The Guardian | 2015-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books site #shirley hughes #family life #guardian children


Canada’s Indigo Bookstore Refocuses on Books

After years of depending on non-book items to boost profitability, Canada's dominant bookstore chain wants to return its focus to selling actual books. The post Canada’s Indigo Bookstore Refocuses on Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post canada #books appeared


Restless Books’ Publisher Searches for Cuban Science Fiction

As the USA and Cuba reestablish diplomatic relations, literary relations are also flourishing: Restless Books will release a series of Cuban sci-fi books. The post Restless Books’ Publisher Searches for Cuban Science Fiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #restless books #literary relations


July 2015: Top Reviews of Self-Published Books from BlueInk Review

Our July 2015 selection from BlueInk Review, a service which reviews self-published books, focuses on a variety of nonfiction titles. The post July 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top reviews #self-published books #blueink review #nonfiction titles


Colouring book to bring “insight and illumination” into maths

Canongate has acquired a mathematical colouring book. Katy Follain, publishing director of non-fiction, acquired UK and Commonwealth rights in Snowflake, Seashell, Star by Alex Bellos from Rebecca Carter at Janklow & Nesbit. Bellos has “created a unique and inspiring colouring book using... Continue reading at The Bookseller

[ The Bookseller | 2015-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alex bellos #colouring book #acquired uk #katy follain #rebecca carter #janklow nesbit


Stanford Dolman Travel Book of the Year shortlist

An exploration of the landscape around a remote Cornish farmhouse, a study of the role of lemons in the Italian cultural landscape, and an account of life below deck on giant container ships are among the books shortlisted for the Stanford Dolman Travel Book of the Year shortlist. Stanfords... Continue reading at The Bookseller

[ The Bookseller | 2015-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year shortlist #year prize #books shortlisted #prize money #travel writing


Book Deals: Week of July 6, 2015

Playwright and PEN winner Victor Lodato sells his sophomore novel to SMP, YouTube star Marzia Bisognin lands a deal for her debut novel, former senators Tom Daschle and Trent Lott explore a D.C. crisis at Bloomsbury, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals


Apple Loses E-book Appeal—Now What?

Last week, the Second Circuit Court of Appeals, by a 2–1 margin, affirmed Judge Denise Cote’s 2013 finding that Apple orchestrated a 2010 conspiracy with five major publishers to fix ebook prices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #circuit court #apple orchestrated #major publishers


Books by Smith, de Botton and Lewycka among Penguin General 2016 highlights

A collection of essays from Zadie Smith, a novel critiquing the concept of romantic love by Alain de Botton and Marina Lewycka’s first book in four years are among the highlights of Penguin General’s spring 2016 list. Authors and staff from Penguin General – which comprises of imprints Penguin,... Continue reading at The Bookseller

[ The Bookseller | 2015-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #zadie smith #marina lewycka #penguin general #hamish hamilton #fig tree #waterstones piccadilly


Amazon Mexico Now Sells Print Books Online

Amazon Mexico has finally launched its full retail operations and a print bookstore; it had previously offered Kindle ebooks since 2013. The post Amazon Mexico Now Sells Print Books Online appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #finally launched


Author seeks Refuge for Books donations

Author Lucy Beresford is launching an initiative to create a library at one of the London shelters for domestic violence charity Refuge.   Beresford said: “I'm launching an initiative called Refuge for Books, asking all my friends in the publishing world to send me a copy of a book for Refuge.... Continue reading at The Bookseller

[ The Bookseller | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world


Orenda Books signs dark comedy thriller

Orenda Books has signed world English language rights to a debut "deeply moving thriller". Rights to Epiphany Jones by Michael Grothaus was signed by Orenda's pubisher Karen Sullivan from Maggie Hanbury of the Hanbury Agency. Described as an "energetic, inventive, gritty and deeply moving... Continue reading at The Bookseller

[ The Bookseller | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orenda books #maggie hanbury #hanbury agency #sex trafficking


UK Sends Young Authors to 2015 Guadalajara Book Fair

28 UK authors will be setting up shop at the the Guadalajara Book Fair, this November 28-December 6, as part of Britain's 'guest nation' literary program. The post UK Sends Young Authors to 2015 Guadalajara Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guest nation


PW Picks: Books of the Week, July 6, 2015

This week, dirty Seinfeld fan fiction, a David Lynchian campus novel, and Kim Stanley Robinson's latest. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-01 00:00:00 UTC ]
More news stories like this |


James ties down second consecutive number one, half-year market gains

E L James’ Grey had its second straight 300,000-plus weekly print sale—pushing the book's combined UK ebook and physical sales over the 1 million unit mark—while the overall British print books market has experienced its first half-year rise in seven years.    Continue reading at The Bookseller

[ The Bookseller | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consecutive number #physical sales


Graphic Novel, Comics Market Rises to $935 Million in 2014

Led by increases in the book trade, 2014 sales of graphic novels and periodical comics in North America rose in every sales channel except the newsstand, where sales of periodical comics declined. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales channel #graphic novels #book trade #periodical comics


YouTuber Butler to do UK book tour

YouTube star Marcus Butler is to go on a 13-date book tour to support publication of his forthcoming book Hello Life (Headline). Butler has 3.7m subscribers to his YouTube channel and two million Twitter followers. Hello Life, released on 28th July, is part memoir, part self-help guide. The... Continue reading at The Bookseller

[ The Bookseller | 2015-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #support publication #youtube channel #28th july #part memoir #book signings


Apple To Pay $450 Million In Settlement For Price Fixing E-Books

A federal appeals court stood by a 2013 decision that found the tech giant guilty of fixing ebook prices with publishers.Apple's last-ditch attempt to avoid paying $450 million to ebook buyers was just quashed, according to the Wall Street Journal. The Second U.S. Circuit Court of Appeals in... Continue reading at Fast Company

[ Fast Company | 2015-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #last-ditch attempt #ebook buyers #circuit court


How Long It Takes Kids to Read Popular Books

Personal Creations show how long it takes kids to read classic books, from Clifford the Big Red Dog to Harry Potter and the Order of the Phoenix. The post How Long It Takes Kids to Read Popular Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter


Apple Loses Appeal, E-book Decision is Affirmed

The Second Circuit Court of Appeals has affirmed Judge Denise Cote's 2013 finding that Apple orchestrated a scheme to fix the price of ebooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book decision #circuit court #apple orchestrated