Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]
News tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia

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In 2018, this publisher will only release books by women. Here's why.

After attending a panel discussion on 'The Crisis of American Fiction,' in which an all-male panel discussed only male authors for an entire hour, author Kamila Shamsie began to research the dearth of women in publishing and literary fiction. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #release books #panel discussion #american fiction #male authors #literary fiction


A reading from the Book of Desmond: and lo, Richard created the Beckhams

Media mogul Richard Desmond’s typically self-effacing new autobiography shows how he took virtual unknowns David and Victoria and made it all OK!A rival emerges to the claim that Al Gore invented the internet. It turns out that Richard Desmond invented the Beckhams. Please adjust your records... Continue reading at The Guardian

[ The Guardian | 2015-06-18 00:00:00 UTC ]
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Paul Bacon dies at 91; he revolutionized the design of book covers

Paul Bacon's name may be unfamiliar, but anyone who has browsed the bestseller racks over the last 60 years knows his work. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book covers #paul bacon


France to Be 2017 Guest of Honor at Frankfurt Book Fair

The Frankfurt Book Fair has formally announced France will be its 2017 Guest of Honor country. The Institut Français will organize France's program. The post France to Be 2017 Guest of Honor at Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #honor country #post france #institut franais


The Coloring Book Phenomenon Takes Over Brazil

In Brazil this past April and May, 17.34% of all books sold were coloring books — a genre which has dominated the bestseller lists for months. The post The Coloring Book Phenomenon Takes Over Brazil appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past april #books sold #bestseller lists


Recession, Inflation Combine to Pop Brazilian Book Bubble

High inflation offset gains, leading to a 5.16% decline for the Brazilian book market in 2014, which totaled just US$2.03 billion. The post Recession, Inflation Combine to Pop Brazilian Book Bubble appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-18 00:00:00 UTC ]
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Bugging Out: The Must-Read Insect Books of the Summer

A preview of some great fiction and non-fiction books published this summer. The post Bugging Out: The Must-Read Insect Books of the Summer appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great fiction


For TV shows based on books or comics, fans are a mixed blessing

During a recent talk show chat, "Game of Thrones" actress Maisie Williams revealed she had listened to fans' online opinions when crafting her scrappy Arya Stark character, originally written as a left-handed swordswoman in George R.R. Martin's book series. "The fans are so die-hard; they're... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
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How A Simple Metadata Fix Can Double Book Sales

Ronald Schild of Germany's MVB discusses how research shows simple metadata fixes, like putting the language of a book in your metadata, can double sales. The post How A Simple Metadata Fix Can Double Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-17 00:00:00 UTC ]
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Bruno Munari Will Make You Fall In Love With Books All Over Again

A Kindle is no match for the Italian artist and graphic designer's mixed-media tomes.With some books, reading on a screen is virtually the same as on paper. Swipe or turn a page and you'll see words organized into sentences organized into paragraphs organized into chapters. Not so with the work... Continue reading at Fast Company

[ Fast Company | 2015-06-17 00:00:00 UTC ]
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Google Launches Key Ad Tech Tools for Publishers and Marketers

Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at AdWeek

[ AdWeek | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital properties #automated system #inventory programmatically #automated fashion


Emma Donoghue pens children’s book

Macmillan Children’s Books has acquired a children’s book by Emma Donoghue, author of adult bestseller Room. The Lotterys Plus One is a middle-grade title about Sumac Lottery, a girl with six siblings, two mums, two dads. The family all live together in a big Victorian house they all call... Continue reading at The Bookseller

[ The Bookseller | 2015-06-17 00:00:00 UTC ]
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Barbeque book to Little, Brown

Little, Brown has acquired a new cookery title form the founders of barbecue brand, Grillstock. Publishing director signed World rights in Grillstock: The Bar-B-Q Book by Jon Finch and Ben Merrington from Clive Wilson at Harris and Wilson. The book will feature 100 recipes inspired by Deep... Continue reading at The Bookseller

[ The Bookseller | 2015-06-17 00:00:00 UTC ]
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Argentine Publishers Chase YA Book Sales Boom

Seeing a boom in YA book sales, Argentine publishers are now chasing global trends and marketing to a younger demographic to help boost prospects. The post Argentine Publishers Chase YA Book Sales Boom appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-16 00:00:00 UTC ]
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Classic book covers by Paul Bacon – in pictures

The designer who pioneered the ‘big book look’ - creating covers for more than 6,500 books, ranging from Catch-22 to One Flew Over the Cuckoo’s Nest - has died aged 91 in New York. Here are some of his best Continue reading... Continue reading at The Guardian

[ The Guardian | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paul bacon #big book


How Evolve Media Is Getting Into the Luxe Market

Company buys Martini Media, to build luxury publishing division. The post How Evolve Media Is Getting Into the Luxe Market appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-06-16 00:00:00 UTC ]
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Augenbraum Stepping Down at National Book Foundation

The National Book Foundation has announced that Harold Augenbraum, its longtime executive director, will be stepping down in March. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-16 00:00:00 UTC ]
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Campaigners oppose Carnegie sell-off

Library campaigners in Sheffield are urging the city council to put on hold plans to sell a Carnegie library to a company which wants to place a restaurant and coffee shop in the building. The Walkley Carnegie Library was one of 15 of the city's 28 libraries that was passed over to volunteer... Continue reading at The Bookseller

[ The Bookseller | 2015-06-16 00:00:00 UTC ]
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Matt Haig 'crucified' on Twitter for planning book about masculinity

‘If a man wants to write about gender and the pitfalls of masculinity, they’re met with sneers,’ says the bestselling author, who disputes criticism that he is antifeministThe author Matt Haig found himself “crucified” online after suggesting that his next non-fiction title could be a book... Continue reading at The Guardian

[ The Guardian | 2015-06-15 00:00:00 UTC ]
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Guardian Faber signs bird names book

Guardian Faber has signed a book on the history of bird names by nature writer Stephen Moss. Mrs Moreau's Warbler: How Birds Got Their Names will be published in autumn 2017, following a deal for world English rights between Laura Hassan at Guardian Faber and Broo Doherty at DHH Literary... Continue reading at The Bookseller

[ The Bookseller | 2015-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #natural history #guardian faber #laura hassan #broo doherty