Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]
News tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia

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The Roundup: Religion Book News from Across the Web, May 28, 2015

John M. Templeton Jr. dies; Thomas Merton remembered; the legacy of Richard John Neuhaus. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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BEA 2015: For E-books in Libraries, Obstacles Remain

A Thursday afternoon panel was officially named "The Power of Partnerships," but as moderator Keith Michael Fiels, executive director of the American Library Association suggested, it should have been called "E-books: The Continuing Saga." Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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Where’s Waldo the Reader? Book Discovery Tactics from IDPF

Executives from Goodreads, HarperCollins, and Penguin Random House shared book discovery tactics in the age of overload at BEA's IDPF conference on Tuesday. The post Where’s Waldo the Reader? Book Discovery Tactics from IDPF appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-28 00:00:00 UTC ]
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Winners of 2015 Best Translated Book Awards

Winners of the 2015 Best Translated Book Award, Can Xue for fiction and Rocío Cerón for poetry, were announced at BookExpo America this year. The post Winners of 2015 Best Translated Book Awards appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post winners #bookexpo america


Momentum Drives Social Media Book Promotions

Momentum is designed to be a turnkey subscription service that allows publishers to create social unlock book promotions--ask fans to tweet or post in return for cool stuff--and then track fan engagement and behavior afterwards. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Goldsboro Books to expand in June

Goldsboro Books is to expand in June, increasing its size by a third. The high-profile independent bookshop, founded in 1999, is currently based at 23–25 Cecil Court in the heart of London’s theatre district. It will expand into the adjacent premises, at 27 Cecil Court, in June. David Headley,... Continue reading at The Bookseller

[ The Bookseller | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #goldsboro books #david headley #company plans


BEA 2015: Does Diversity Matter in Book Reviewing?

Yesterday afternoon at the Center for Fiction in midtown, NBCC board member Walton Muyumba led a conversation about racial and gender representation in book reviewing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book reviewing


BEA 2015: 'Fault in Our Stars' Top 2014 E-book Seller

John Green's The Fault in Our Stars was the top-selling ebook in 2014, according to data just released by PubTrack Digital, a unit of Nielsen BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john green #top-selling ebook #pubtrack digital #nielsen bookscan


BEA 2015: 10 Books to Grab at BEA

With so many galleys flooding the BEA show floor, it’s hard to know which ones to choose. Here are 10 of our favorites, with excerpts from PW reviews. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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BEA 2015: Is Subscription the Future of E-Books?

Subscription ebook services have been a buzzworthy topic in recent years, but are they a good deal for authors and publishers? That was the topic of a standing room only panel, moderated by Smashwords founder Mark Coker who noted the promise of subscription models as well as the “legitimate... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription models #good deal #standing room


U.S. Market Ripe for French Graphic Novels

A one day conference brought together publishers from both the U.S. and French markets to share statistics and explore the potential for bringing more Francophone comics to the U.S. market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-26 00:00:00 UTC ]
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Korean Kid’s Poem About Eating Mom Prompts Pulped Book

South Korean publisher Chulganil is recalling copies of a book of children's writing that features a poem by a 10-year-old about matricide. The post Korean Kid’s Poem About Eating Mom Prompts Pulped Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-26 00:00:00 UTC ]
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Frankfurt Book Fair Invests in IPR License

The Frankfurt Book Fair has invested in IPR License, a global rights platform for the book publishing industry, and will promote the online rights business to a global audience. The post Frankfurt Book Fair Invests in IPR License appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-26 00:00:00 UTC ]
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Skyhorse Starts Investigative Book Imprint

Skyhorse Publishing and David Talbot, founder of Salon, are teaming to launch a new imprint, Hot Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-26 00:00:00 UTC ]
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International Hot Book Properties: Week of May 25, 2015

A Christopher Nolan-esque Argentinean thriller, two literary Spanish novels, a Finnish YA series, and more are making waves in the global rights scene this week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-25 00:00:00 UTC ]
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Books Inc. to Open in Silicon Valley, New Owners for Mystery Lovers

The California mini-chain will add its 12th location in July 2016 in Santa Clara. In Pittsburgh, Natalie Sacco and Trevor Thomas purchased the Raven Award-winning mystery bookshop. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-25 00:00:00 UTC ]
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Meek's privatisation book wins Orwell Prize

James Meek's Private Island (Verso Books) has won the Orwell Prize for books, which celebrates political writing. Meek was announced as the winner of the annual prize at a ceremony at the University of Westminster yesterday (21st May). Continue reading at The Bookseller

[ The Bookseller | 2015-05-23 00:00:00 UTC ]
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The 52-Storey Treehouse comes out on top at Australian book industry awards

Bestselling children’s fantasy series recognised, David Walsh beats Julia Gillard to biography prize, while fiction winner Brooke Davis also picks up new writer award, established in honour of publisher Matt RichellA children’s book has taken home the top prize for the first time in Australia’s... Continue reading at The Guardian

[ The Guardian | 2015-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top prize #bestselling children #biography prize #writer award #matt richell


Book Deals: Week of May 25, 2015

Vicky Beeching sells a memoir, Running Press lands a coloring book/journal, Harper signs Swedish series about a senior citizen crime spree, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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PW Picks: Books of the Week, May 25, 2015

This week: a brain surgeon's memoir, Robert McCammon's latest, and a page-turning mystery set in the Arctic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brain surgeon