Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]
News tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia

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Blues book for Fourth Estate

Fourth Estate has acquired on proposal a book about American blues music by Natasha Peskin. Described as "part travel, part memoir and part oral history", A Soft Place to Lay: Stories of the Blues is inspired by Peskin's solo drive across the USA exploring the history of the music. Louise... Continue reading at The Bookseller

[ The Bookseller | 2015-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #natasha peskin #fourth estate #part travel #part memoir #soft place #kirsty mclachlan


Book Deals: Week of May 4, 2015

Lipman gets to ‘Working’ for William Morrow and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #william morrow


BEA 2015: China: Global Market Forum Exhibitors

China is the focus country of this year's Global Market Forum, and the delegation is the largest that BEA has ever seen. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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Romania’s Online, English Book Sales on the Rise

In Romania, online sales now account for 20% of the $110 million book market, with interest in ebooks and English-language titles also on the rise. The post Romania’s Online, English Book Sales on the Rise appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online sales #post romania #rise appeared #english-language titles


Gruff Rhys on book award shortlist

Super Furry Animals front man Gruff Rhys is nominated for the Wales Book of the Year award. Continue reading at BBC News

[ BBC News | 2015-05-01 00:00:00 UTC ]
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Legend Press launches campaign with Virgin Trains

Legend Press has partnered with Virgin Trains to celebrate its 10 year anniversary and the launch of the Legend Collection, repackaged editions of five of the publisher’s titles.  This is Legend Press’ second promotion with Virgin, after it donated books to be given to Virgin Trains customers... Continue reading at The Bookseller

[ The Bookseller | 2015-05-01 00:00:00 UTC ]
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Stolper to lead Nielsen Book

Nielsen has promoted Jonathan Stolper to senior vice president and m.d. of Nielsen Book. Stolper will take on the global leadership of Nielsen Book, as current president Jonathan Nowell is stepping down. Stolper, who is currently senior v.p of Nielsen’s US book business, said: “I am thrilled to... Continue reading at The Bookseller

[ The Bookseller | 2015-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen book #book business


PW Picks: Books of the Week, May 1, 2015

This week: David McCullough on the Wright Brothers, Kate Atkinson's follow-up to "Life After Life," and the definitive biography of Saul Bellow. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kate atkinson #definitive biography #saul bellow


Keane leads British Sports Book awards shortlists

Roy Keane and Roddy Doyle's memoir The Second Half leads the nominations for the Cross British Sports Book Awards shortlists, as it competes for three separate prizes. The book, published by Orion, is in the running for autobiography of the year, football book of the year and the outstanding... Continue reading at The Bookseller

[ The Bookseller | 2015-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #football book #roy keane #roddy doyle


Can anything challenge 'The Girl on the Train' as the breakout book of 2015?

We're not even halfway through the year, so there's plenty of time for another book to become a success, but 'Train' continues to dominate bestseller lists months after its publication. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-04-30 00:00:00 UTC ]
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Dead Good Books creates crime awards

Penguin Random House’s crime community Dead Good Books has created six awards to be presented at this year’s Theakstons Old Peculiar Crime Writing Festival by authors including Lee Child and Val McDermid. Each award has been created in collaboration with the Dead Good Facebook community and... Continue reading at The Bookseller

[ The Bookseller | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #val mcdermid #crime writing


Wildcard Award: Win a Stand at the Frankfurt Book Fair

Enter to win the Frankfurt Book Fair's 2015 Wildcard Award, a competition for creative companies to win a free, 8-square-meter stand at the world's largest book fair The post Wildcard Award: Win a Stand at the Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-30 00:00:00 UTC ]
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Coutts wins Wellcome Book Prize

Marion Coutts has won the Wellcome Book Prize 2015 with The Iceberg (Atlantic Books). Bill Bryson, chair of the prize judges, said the book was “painful to read, but beautifully expressed”. Coutts’ husband, art critic Tom Lubbock, was diagnosed with a brain tumour in 2008, and died in 2011.... Continue reading at The Bookseller

[ The Bookseller | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bill bryson #prize judges #brain tumour


Lincolnshire library campaigners urge minister to intervene

Library campaigners in Lincolnshire are continuing their fight against council cuts, submitting new evidence to the secretary of state urging them to intervene in the council's decision. Continue reading at The Bookseller

[ The Bookseller | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #council cuts #library campaigners


Carroll joins Pedigree Books

Phil Carroll, former head of book buying for Sainsbury's, is joining Pedigree Books Ltd as its interim head of sales. Pedigree Books, sister company to Pedigree Dolls & Toys, publishes annuals, yearbooks, learning and seasonal activity formats for children. Carroll will join the company on... Continue reading at The Bookseller

[ The Bookseller | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pedigree books #sister company #sales team #book buying


Why Russia is calling a book by a holocaust survivor 'Nazi propaganda'

In preparation for Russia's Victory Day celebration, to be held May 9 to commemorate the Soviet Union's defeat of Nazi Germany, the country is cracking down on anything displaying the Nazi swastika – including the cover of Pulitzer Prize-winning graphic novel 'Maus.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #holocaust survivor #soviet union #nazi germany


Tumour memoir wins £30,000 book prize

A memoir written by the wife of an art critic who died of a brain tumour wins a £30,000 prize for new books about medicine, health or illness. Continue reading at BBC News

[ BBC News | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #memoir written #art critic


Fourth Estate signs blues book by Peskin

Fourth Estate has acquired on proposal a book about American blues music that is “part travel, part memoir and part oral history” by Natasha Peskin. Louise Haines at Fourth Estate signed world English language rights to A Soft Place to Lay: Stories of the Blues from Kirsty McLachlan at DGA Ltd. Continue reading at The Bookseller

[ The Bookseller | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #natasha peskin #fourth estate #part travel #part memoir #soft place #kirsty mclachlan


Picture book nonsense from Eric Carle

Puffin is to publish a new picture book by The Very Hungry Caterpillar author Eric Carle. The Nonsense Show will celebrate surrealism, and will be published in October to coincide with US publication. Jo Hanks, editorial director at Puffin, bought UK and Commonwealth rights excluding Canada to... Continue reading at The Bookseller

[ The Bookseller | 2015-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eric carle #picture book #bought uk #motoko inoue


Virgin Books signs history of The Who

Virgin Books, an imprint of Ebury Publishing, has acquired the official history of rock band The Who. Editorial director Lorna Russell bought world rights from Robert Rosenberg at Trinifold Management. She said: “The Who is one of greatest bands the world has ever seen. They shaped the story... Continue reading at The Bookseller

[ The Bookseller | 2015-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebury publishing #virgin books