Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]
News tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia

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Book Deals: Week of May 25, 2015

Vicky Beeching sells a memoir, Running Press lands a coloring book/journal, Harper signs Swedish series about a senior citizen crime spree, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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China at BEA 2015: Chinese Interest in American Books Remains Strong

Walter Isaacson’s Steve Jobs—the only authorized biography of the Apple founder—went on sale in China at 10:05 a.m. Beijing Time on Oct. 24, 2011. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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Francis to give Marketing and Publicity Conference keynote

Will Francis, co-founder of creative digital agency Harkable, is the first keynote speaker announced for The Bookseller Marketing & Publicity Conference, to be held at the Southbank Centre in London on 30th June 2015.  Francis worked for MySpace before founding Harkable, which has created... Continue reading at The Bookseller

[ The Bookseller | 2015-05-22 00:00:00 UTC ]
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SF Launches B2B Buy Local Campaign

San Francisco's mayor challenges large companies to increase their local purchasing by at least 5% and creates SF Biz Connect to help them connect with small area businesses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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PW Picks: Books of the Week, May 25, 2015

This week: a brain surgeon's memoir, Robert McCammon's latest, and a page-turning mystery set in the Arctic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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How Google Designed An E-Book Font For Any Screen

Say hello to Literata, Google's font designed exclusively for longer reads.In January of 2014, a Pew study showed that nearly a third of American adults had read an ebook in the last year, and 50% of adults owned some kind of tablet or e-reading device. Many of these readers are using the wide... Continue reading at Fast Company

[ Fast Company | 2015-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american adults #e-reading device #wide variety #android devices


Jose Mourinho signs first book deal with Headline

Headline has acquired the first book by Chelsea Football Club manager Jose Mourinho. The as-yet-untitled book will be a “visually sumptuous celebration” of Mourinho’s career so far. Mourinho has won eight league titles in four different European countries: in his homeland of Portugal with... Continue reading at The Bookseller

[ The Bookseller | 2015-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deal #as-yet-untitled book #european countries #real madrid


Epic! Adds Macmillan Kids’ E-books

Epic!, an ebook subscription service for kids, is adding titles from another Big Five publisher to its inventory of 10,000 ebooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-21 00:00:00 UTC ]
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Foreign authors warned about book censorship in China

Books translated for the fast-growing Chinese market may be censored without their authors’ knowledge, a writers’ advocacy group reportsA US-based advocacy group is warning Western authors to be vigilant about censorship of their work, which is sometimes done without their knowledge, in China’s... Continue reading at The Guardian

[ The Guardian | 2015-05-21 00:00:00 UTC ]
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Puttnam to bring Greenpeace book to screen

The story of Greenpeace activists Don't Trust, Don't Fear, Don't Beg by Ben Stewart will be made into a film buy Oscar-winner Lord Puttnam. The book, published by Guardian Faber last month, tells the story of the Arctic 30, a team of Greenpeace activists who were detained in a Russian jail... Continue reading at The Bookseller

[ The Bookseller | 2015-05-20 00:00:00 UTC ]
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Self-Published E-Book Review: Frolic in Conservative Utopia

Some books come to us when they're needed most. The post Self-Published E-Book Review: Frolic in Conservative Utopia appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-05-20 00:00:00 UTC ]
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Hoopla Launches E-book, Comics Service for Libraries

Midwest Tape, which distributes various media to libraries, has announced the roll-out of its new ebook offerings through its hoopla platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-19 00:00:00 UTC ]
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May 2015: Top Reviews of Self-Published Books from BlueInk Review

Our May 2015 selection from BlueInk Review, a service which reviews self-published books. This selection includes guides to finance and fighting cancer. The post May 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-19 00:00:00 UTC ]
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Folio book prize seeks new sponsor

A book prize worth £40,000 is seeking a new backer after its current supporter announced it would not be renewing its title sponsorship beyond two years. Continue reading at BBC News

[ BBC News | 2015-05-19 00:00:00 UTC ]
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Lift for dementia 'books on prescription' loans

Titles on dementia recommended by the Reading Well Books on Prescription scheme have seen their library borrowings jump since the programme was first announced. Continue reading at The Bookseller

[ The Bookseller | 2015-05-19 00:00:00 UTC ]
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Scottish Book Trust gets £95k for young writers

The Scottish Book Trust has been awarded £95,000 for a new national programme for young writers, from Time To Shine, Scotland’s National Youth Arts Strategy. The Young Writers programme will include a conference, development of writers groups across Scotland, and an online platform to showcase... Continue reading at The Bookseller

[ The Bookseller | 2015-05-19 00:00:00 UTC ]
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Kim Kardashian's Selfish book snapped up by thousands

Collected selfies from reality star hailed both as ‘Catcher in the Rye of the Instagram generation’ and ‘an anthology of what is wrong with American culture’Whether it is “a nail in the coffin for artistic photography” or “strangely liberating”, Kim Kardashian’s collection of hundreds of... Continue reading at The Guardian

[ The Guardian | 2015-05-18 00:00:00 UTC ]
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Thessaloniki Book Fair: A Little Miracle with an Uncertain Future

The 12th Thessaloniki Book Fair was a surprising success, though Greek publishers are frustrated with the lack of local support and international interest. The post Thessaloniki Book Fair: A Little Miracle with an Uncertain Future appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-18 00:00:00 UTC ]
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Comic books get super boost from superhero movies

Comic book-inspired films such as The Avengers have increased interest in comics in general, Christchurch comics fans say. Continue reading at Stuff

[ Stuff | 2015-05-17 00:00:00 UTC ]
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Cowgirl wins Welsh book award

Author Giancarlo Gemin has won a Welsh book award for his debut children’s novel Cowgirl (Nosy Crow). The English language Tir na n-Og award, organised by the Welsh Books Council, and sponsored by Cilip Wales, is for the best English-language title with an authentic Welsh background. Continue reading at The Bookseller

[ The Bookseller | 2015-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut children