Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]
News tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia

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An Italian Ode to the Many Lives of One Book

The Italian Publishers Association has produced a song praising the 'lives of a book' for a reading promotion, with revenues going to the visually impaired. The post An Italian Ode to the Many Lives of One Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-08 00:00:00 UTC ]
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PW Picks: Books of the Week, May 11, 2015

This week, Sally Mann's amazing memoir, original sin, and the latest from Anne Enright. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sally mann #original sin #anne enright


Dealmaking at the Buenos Aires Book Fair

Nicole Witt of the Mertin Literary Agency reports on rights deals from the Buenos Aires Book Fair, where literary fiction is always a highlight. The post Dealmaking at the Buenos Aires Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rights deals #literary fiction


Trade responds to EC Digital Single Market proposals

The Booksellers Association has said it hopes the European Commission’s competition inquiry into the e-commerce sector will look specifically at market dominance in ebooks. Continue reading at The Bookseller

[ The Bookseller | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booksellers association #european commission #e-commerce sector #market dominance


National Book Foundation Announces Innovations in Reading Prize

The National Book Foundation has awarded $10,000 to Reach Incorporated for its annual Innovations in Reading Prize. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading prize


EC to reveal plans for 'digital single market'

The European Commission is today (6th May) set to reveal plans for the “digital single market”, to remove barriers to online services across Europe. The plans would mean that customers across the European Union could all access the same digital services and products, including ebooks and... Continue reading at The Bookseller

[ The Bookseller | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reveal plans #european commission #today 6th #online services #european union #digital services #including ebooks


PRH Signs New Adult Coloring Books by Johanna Basford

The publisher bought next two coloring books from Basford, the illustrator behind the bestsellers 'The Secret Garden' and 'Enchanted Forest,' which kickstarted a bonafide publishing phenomenon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-07 00:00:00 UTC ]
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All book titles should be like 'Is Gwyneth Paltrow Wrong About Everything?' | Emma Brockes

It’s bitchy, fun and avoids the worst of the publishing industry’s most recent clichesWe are at what seems like a low point in the history of book titles. Good titles are hard to find, but they make all the difference. Take Timothy Caulfield’s new book Is Gwyneth Paltrow Wrong About Everything?... Continue reading at The Guardian

[ The Guardian | 2015-05-07 00:00:00 UTC ]
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Richard and Judy extend Book Club

Richard Madeley and Judy Finnigan have signed a contract to continue their Richard & Judy Book Club, in association with W H Smith, until 2019. The celebrity couple help to select eight titles—mainly authored by new and emerging talent—three times a year: for Spring, Summer and Autumn Book... Continue reading at The Bookseller

[ The Bookseller | 2015-05-06 00:00:00 UTC ]
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Bloomsbury buys book tackling racism 'head on'

Bloomsbury has bought world English rights to a book about racism in the UK by 25-year-old activist and freelance journalist Reni Eddo-Lodge. Commissioning editor Alexa von Hirschberg acquired Why I’m No Longer Talking to White People About Race from Rupert Heath of Rupert Heath Literary... Continue reading at The Bookseller

[ The Bookseller | 2015-05-06 00:00:00 UTC ]
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YA book 'An Ember in the Ashes' draws buzz

Many critics are praising the novel by writer Sabaa Tahir, which centers on people living in a Rome-like fantasy world. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-05-06 00:00:00 UTC ]
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Zondervan Wins Big at Christian Book Awards

Zondervan, part of the HarperCollins Christian Publishing family, swept five of the eight highest honors Tuesday night. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-06 00:00:00 UTC ]
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Trade wary of children's market boom

Editors, agents and booksellers have told The Bookseller they worry that authors are failing to reap the benefits of growth in the children’s book market. With 2014 being a record year for children’s books—sales of which grew 9.1% year on year to a value of £336.5m, according to Nielsen... Continue reading at The Bookseller

[ The Bookseller | 2015-05-06 00:00:00 UTC ]
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We Review a Self-Published E-Book About a Russian Werewolf

For our second review of a rather absurd Kindle ebook, our intrepid reviewer chose Tender Kiss of a Russian Werewolf. The post We Review a Self-Published E-Book About a Russian Werewolf appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-05-05 00:00:00 UTC ]
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Baltimore Theologian's Book on Violence To Publish in Wake of Riots

The riots in Baltimore have made the publication of 'Stand Your Ground: Black Bodies and the Justice of God' -- inspired by the death of Trayvon Martin -- unfortunately timely. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-05 00:00:00 UTC ]
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Meerkat integrates address books, befriends Facebook after Twitter snub

Meerkat is reducing its dependency on Twitter by integrating address books and letting users post live video streams to Facebook.Installing the updated app now brings up an option to enter your phone number and give Meerkat access to your address book, so it can find other people who are using... Continue reading at PC World

[ PC World | 2015-05-04 00:00:00 UTC ]
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New E-book Bundling Service BitLit Adds Macmillan

The start-up with a free app that allows customers to purchase ebook editions of titles they already own, has added Macmillan to its roster of publishing partners. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-04 00:00:00 UTC ]
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Sharjah Book Authority to Offer Regional Printing, Distribution

In the UAE, the new Sharjah Book Authority will offer printing services to regional publishers, as well as offer distribution, research and events. The post Sharjah Book Authority to Offer Regional Printing, Distribution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-04 00:00:00 UTC ]
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Book trade turns red for Ed

The book trade has abandoned the Liberal Democrats in favour of Labour and the Green Party in the five years since the last election, according to a poll of voting intentions conducted by The Bookseller. Support for libraries and making Amazon pay a fair share of tax are the issues the trade is... Continue reading at The Bookseller

[ The Bookseller | 2015-05-02 00:00:00 UTC ]
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What You Should Pick Up on Free Comic Book Day

Want to know what to look out for during today's Free Comic Book Day? We've got you covered. The post What You Should Pick Up on Free Comic Book Day appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-05-02 00:00:00 UTC ]
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