Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]
News tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia

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ALA 2015: On E-books, Libraries Pushing For Options

Digital Content Working Group co-chair Carolyn Anthony told members that ALA officials were "continuing to dialogue" with the Big Five publishers over ebook prices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-28 00:00:00 UTC ]
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Adult colouring-in books: the latest weapon against stress and anxiety

Are we really a nation vibrating with anxiety? The booming sales of colouring books that help calm us down would suggest soThe Michael O’Mara publishing empire is housed exactly as you would expect from a company that had no idea how fast it was going to grow. Clara Nelson, the publicity... Continue reading at The Guardian

[ The Guardian | 2015-06-27 00:00:00 UTC ]
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Glaister steps down as c.e.o of The Book People

The Book People’s co-founder Seni Glaister is stepping down from her role as c.e.o of the company. William Wellesley, who has been at the company since January, and has been previously joint managing director at Molton Brown and group chief operating officer at GEMS Education, has been appointed... Continue reading at The Bookseller

[ The Bookseller | 2015-06-27 00:00:00 UTC ]
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Tracking Facebook’s Book Challenge

On January 2, Facebook founder and CEO Mark Zuckerberg announced he would be challenging himself to read a new book every other week in 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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PW Picks: Books of the Week, June 29, 2015

This week, an attack by a walking corpse, and a coming-of-age novel set in Barbados. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Employing Localized Data for Global Book Discovery

Jim Bryant draws examples from Trajectory.com bookselling partners in China to argue that superior, localized metadata increases book sales — everywhere. The post Employing Localized Data for Global Book Discovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-26 00:00:00 UTC ]
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Global Publishing Leaders 2015: Perseus Book Group

Perseus Book Group was founded in 1996 by venture capitalist Frank Pearl. It is an independent company that represents independent publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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The World's 57 Largest Book Publishers, 2015

The growing complexity of international book publishing is reflected in this year’s ranking of the world’s largest publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Book Deals: Week of June 29, 2015

Razorbill takes the debut YA from a Hollywood movie-studio consultant; YouTube sensation Matthew Santoro gives the facts to Perigee; Orbit invests in a new series, Empire of Storms; and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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No, Bill O'Reilly, 'Killing Patton' Was Not the Bestselling Book of 2014

A response to inaccurate statements made by O'Reilly about 'Publishers Weekly' and his book sales history. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-25 00:00:00 UTC ]
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35 Books Every Designer Should Read

We asked some of the world's top design schools to share their favorite books. Here's what they recommend for your summer reading list.It doesn't matter if you're a student of design, or just someone who hears the term "design thinking" and stays quiet at meetings while noting to Google it... Continue reading at Fast Company

[ Fast Company | 2015-06-25 00:00:00 UTC ]
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Spiegel & Grau Moves Up Ta-Nehisi Coates Book

Spiegel & Grau is pushing up the publication date of Atlantic correspondent Ta-Nehisi Coates’ new book, 'Between the World and Me,' which confronts issues of race in America, from September 8 to July 14. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-25 00:00:00 UTC ]
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Harry Potter Book Night back in 2016

Bloomsbury Children’s Books has revealed plans for a second Harry Potter Book Night in 2016. The event, which will take place on the 4th February, will again include events and activities based on the seven Harry Potter books penned by J K Rowling. More than 10,000 schools, libraries,... Continue reading at The Bookseller

[ The Bookseller | 2015-06-25 00:00:00 UTC ]
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The Roundup: Religion Book News from Around the Web, June 24, 2015

A hijab-wearing female comics superheroine debuts; evangelical author Elisabeth Elliot memorialized. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-24 00:00:00 UTC ]
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CMA probe 'should clean up fake book reviews'

Fake reviews are still “rife” in the industry and most authors have been subjected to it, the author who exposed the sock puppetry scandal of 2012 has said. Jeremy Duns was speaking after the UK Competition and Markets Authority (CMA) revealed it has launched an investigation into fake online... Continue reading at The Bookseller

[ The Bookseller | 2015-06-24 00:00:00 UTC ]
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We Review a Self-Published E-Book About a Lady Clone War

'Star Wars' and 'Lord of the Rings' had a baby, it died badly, and this book is its reanimated remains. The post We Review a Self-Published E-Book About a Lady Clone War appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-06-24 00:00:00 UTC ]
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Short Takes: Spirituality & Religion Book News, June 24, 2015

Nominations open for Christianity Today book awards; NirV Bible now available in Anglicized edition. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-24 00:00:00 UTC ]
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International Hot Book Properties: Week of June 22, 2015

Among the books drawing interest from publishers this week are a thriller by the Italian translator of 'The Goldfinch,' a new Spanish bestseller by the author of 'The Last Night at Tremore Beach,' and a Swedish novel about a bullied teenager. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-23 00:00:00 UTC ]
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AuthorBuzz Founder M.J. Rose’s Best Practices for Marketing

M.J. Rose, the founder of AuthorBuzz, shares her best practices book marketing, pitfalls to avoid, and other challenges of reaching readers. The post AuthorBuzz Founder M.J. Rose’s Best Practices for Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-23 00:00:00 UTC ]
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PRH adds to ‘A Puffin Book’ list

Penguin Random House Children’s is adding books by Noel Streatfeild, Erich Kastner and Anne Fine to its A Puffin Book list of classic children’s titles.   PRH launched A Puffin Book last year to replace Puffin Modern Classics and is adding 20 further titles to the list in July.   Continue reading at The Bookseller

[ The Bookseller | 2015-06-23 00:00:00 UTC ]
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