Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-07-14 00:00:00 UTC ]
News tagged with:
#david lagercrantz
#lisbeth salander
#dragon tattoo
#harper lee
#australian publisher
#advertising purposes
#hachette australia
BookClubbish is a new site devoted to book-and-pop-culture-related content, from titles across all publishers, to be shared with with readers, booksellers, librarians, book bloggers and book clubs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book bloggers
#book clubs
To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age
[ Advertising Age | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumer marketing
#significant part
Lev Grossman, 'Time' magazine's book critic, was an informed and enthusiastic moderator for the May 29th BEA panel on animal fantasy in children's books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lev grossman
#book critic
Ben Denckla explains how he converted Lionel Lord Tennyson's 1933 autobiography into an ebook, and in the process updated it for the 21st century. The post How To: Improving a Print Book By Converting it Into an Ebook appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print book
#21st century
Ali Smith wins the £30,000 Baileys Women's Prize for Fiction for her time-shifting novel How to be Both. Continue reading at BBC News
[ BBC News | 2015-06-04 00:00:00 UTC ]
More news stories like this |
#FiftyShades: 'Fifty Shades of Grey' writer E.L. James recently announced she's releasing a new version of 'Fifty Shades of Grey' that will be told from character Christian's point of view. Some authors choose to focus on different characters for new books, while others opt for all-new... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fifty shades
#time period
Manchester University Press (MUP) has acquired 58 titles in politics and sociology which had been scheduled to appear with Bloomsbury. Earlier this year, Bloomsbury Academic announced it would no longer be commissioning books in the fields of politics, international relations or sociology as it... Continue reading at The Bookseller
[ The Bookseller | 2015-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#commissioning books
#international relations
#social sciences
The independent presses Hawthorne Books and Dzanc Books have merged with Hawthorne becoming a Dzanc imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dzanc books
Guardian Faber has signed a book looking back at the pictures of Observer photographer Jane Bown, who died last year. Jane Bown: A Lifetime of Looking, will collect more than 200 black and white and colour images from Bown's career, putting her portraits of people such as the Queen and Samuel... Continue reading at The Bookseller
[ The Bookseller | 2015-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#guardian faber
#samuel beckett
E L James is to release a new version of Fifty Shades of Grey – told from the point of view of Christian Grey. Titled Grey: Fifty Shades of Grey as told by Christian, the book will be published on June 18th – the same day as the fictional character’s birthday. The author announced the news to... Continue reading at The Bookseller
[ The Bookseller | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#christian grey
#fifty shades
#fictional character
#author announced
#details announced
The German Book Office New York is hiring an assistant to the director. This position offers the opportunity to learn about international book publishing. The post Job Opening: Assistant to the Director of the German Book Office New York appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#york appeared
#job opening
#position offers
After analyzing 15 years' worth of top literary prize winners, Nicola Griffith notes that books about women rarely win. The post Books About Women Rarely Win Top Prizes appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post books
Go Set a Watchman by Harper Lee to be released in July, 55 years after publication of Pulitzer Prize winning bookHarper Lee’s eagerly anticipated To Kill a Mockingbird sequel, Go Set a Watchman, has become the most pre-ordered book in publisher Harper Collins’ history.Robert Thomson, chief... Continue reading at The Guardian
[ The Guardian | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pre-ordered book
#harper lee
#eagerly anticipated
#mockingbird sequel
#robert thomson
#important book
With sales up 30% over the last three years, the indie comics publisher has announced a slate of promotions intended to prepare the house for further expansion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-02 00:00:00 UTC ]
More news stories like this |
With Windows 10 becoming available to consumers as early as July 29, manufacturers are rushing to announce their first products powered by Microsoft's upcoming operating system. Lenovo unveiled its business-oriented ThinkPad 10 slate last week, and now it is ASUS' turn to join the Windows 10... Continue reading at Betanews
[ Betanews | 2015-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#closest competitor
E.L. James announced that she will release a new version of 'Fifty Shades of Grey,' but this time written from the perspective of Christian Grey. 'Grey: Fifty Shades of Grey as Told by Christian' will be released by Vintage on June 18 (the character’s birthday). Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fifty shades
#james announced
Study of six major awards in the last 15 years shows male subjects the predominant focus of winning novels• How well do you know fiction’s female protagonists - quizAnalysis of the last 15 years of winners of six major literary awards by the critically acclaimed author Nicola Griffith has found... Continue reading at The Guardian
[ The Guardian | 2015-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#study finds
#win prizes
#major awards
#man booker
Actress Julianne Moore and award-winning writer and illustrator Brian Selznick have more in common than writing books for children. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#julianne moore
#brian selznick
#star power
#award-winning writer
#writing books
Capstone has acquired a picture book by Carmen Oliver, author and founder of book agency The Booking Biz. Bears Make the Best Reading Buddies was created to encourage literacy and is about a little girl called Adelaide and her reading buddy, Bear. In the story, Adelaide has to persuade her... Continue reading at The Bookseller
[ The Bookseller | 2015-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#picture book
#book agency
#encourage literacy
#erzsi deak
#publish simultaneously
Editors gathered at BEA Friday morning to share their favorite middle-grade books for fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
More news stories like this |