Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-07-14 00:00:00 UTC ]
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"We try to heavy up in mobile because we know the consumption is there," said Vilma Vale-Brennan, managing partner-multicultural lead at media agency MEC North America.Once consumers move to a mobile device, however, they're harder to reach with targeted ads. Tracking systems -- referred to... Continue reading at Advertising Age
[ Advertising Age | 2015-04-06 00:00:00 UTC ]
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Print book sales in Canada last year remained even at 52 million total units, but the total dollar value was down by about C$16 million to C$934 million compared to 2013, according to a new report from BookNet Canada. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-06 00:00:00 UTC ]
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Our April 2015 selection of reviews from BlueInk Review, a service which reviews self-published books. The post April 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-05 00:00:00 UTC ]
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Surge in popularity of genre attributed to ‘anti-stress’ benefits and nostalgiaThe bestselling title on Amazon in the US right now is not Harper Lee’s hugely anticipated second novel, Go Set a Watchman, or George RR Martin’s Song of Ice and Fire fantasy series, or even Zoella’s much-mocked but... Continue reading at The Guardian
[ The Guardian | 2015-04-05 00:00:00 UTC ]
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Illustrated books and textbooks, far more than novels, require more effort produce and updated digital tools are necessary to make that process easier. The post Making Digital Proofreading Easier for Illustrated Books, Textbooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-03 00:00:00 UTC ]
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Since being reacquired by its founder in 2010, Stone Bridge Press, an independent publisher specializing in books on Japan, has expanded its list to include books on China and has launched ThreeL Media, an imprint focused on books that examine a range of sexualities and lifestyles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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Spanish is the third most widely spoken language in the world after English and Chinese, and the revenue potential of a market consisting of 550 million Spanish speakers worldwide is not being overlooked by the publishing sector. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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Through countless discussions, experiments, challenges, and conferences, the digital transition has been front and center in the publishing industry for over a decade now. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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Wildlife expert and TV presenter Chris Packham is bringing his love of animals to the children’s book world with Amazing Animal Journeys, which will published by Egmont. The non-fiction picture book is illustrated by Jason Cockroft and is about the way different animals, from blue whales and... Continue reading at The Bookseller
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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Berkley lands indie sensation for seven figures and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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This week: Larry Kramer's epic novel 30 years in the making, new Ann Packer, and the life of a "New Yorker" copyeditor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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In early March, the European Court of Justice (ECJ) issued a major ruling, invalidating reduced value-added tax (VAT) rates on ebooks in France and Luxembourg. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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The backstory of Steven Rowley’s new nearly seven-figure book deal with Simon & Schuster is the stuff of publishing fairy tales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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Walker Books UK has snapped up a new picture book series written “in complete collaboration” by writer Philip Ardagh and illustrator Elissa Elwick. Deirdre McDermott, picture book publisher at Walker, acquired the world rights to four books in The Little Adventurers series. Continue reading at The Bookseller
[ The Bookseller | 2015-04-02 00:00:00 UTC ]
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The children’s sector outperformed the overall market in Italy in 2014, and has been “the saviour of the Italian book market”, according to Associazione Italiana Editori (AIE), the Italian publishers association. While the Italian book market declined in 2014 (–3.8% in value terms, to €2.56bn)... Continue reading at The Bookseller
[ The Bookseller | 2015-04-02 00:00:00 UTC ]
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The Miniaturist, Jessie Burton's award-winning, best-selling first novel, is one of 10 titles in contention for a £10,000 prize for debut novelists. Continue reading at BBC News
[ BBC News | 2015-04-02 00:00:00 UTC ]
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France's Syndicat National de l’Edition (SNE) has launched a social media campaign to encourage readers to support the fight for a lower VAT on ebooks. The post #ThatIsNotABook: How to Campaign to Lower European Ebook VAT appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-02 00:00:00 UTC ]
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The owner of the Independent Bookseller of the Year 2014 is seeking a business partner to help grow her thriving business. Sheila O’Reilly from Dulwich Books in London is looking for a passionate book lover who already knows the publishing and bookselling industry to join her business in the... Continue reading at The Bookseller
[ The Bookseller | 2015-04-01 00:00:00 UTC ]
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Danielle Steel has signed a 10-book contract with Pan Macmillan, moving to the publisher from Transworld, where she has been for the last 26 years. Jeremy Trevathan, publisher of Macmillan adult books, signed UK and Commonwealth rights, excluding Canada, in a deal negotiated with Cullen Stanley... Continue reading at The Bookseller
[ The Bookseller | 2015-04-01 00:00:00 UTC ]
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Johanna Basford's 'Secret Garden' coloring book shot to the top of Amazon’s best-seller list this month, overtaking books by authors like Anthony Doerr, Paula Hawkins, and Harper Lee. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-01 00:00:00 UTC ]
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