Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-07-14 00:00:00 UTC ]
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There are a ton of ‘trends’ swirling around the magazine media industry these days. A lot of it is around advertising—programmatic, The post Three Reasons Why You Marketing Pros Should Join Us at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-18 00:00:00 UTC ]
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Century is to publish The Dirty Game: Uncovering the Scandal at FIFA by Andrew Jennings, the investigative reporter whose evidence provided the basis of the FBI investigation that led to the arrests of FIFA executives and the resignation of Sepp Blatter. Jennings has been investigating FIFA for... Continue reading at The Bookseller
[ The Bookseller | 2015-08-18 00:00:00 UTC ]
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Damiani Books is reissuing the 1959 photography book Philippe Halsman’s Jump Book (September, £30), which features 197 photos of celebrities jumping. For a period in the mid-1950s portrait photographer Halsman, who died in 1979, asked his subjects to jump at the end of a session. He wrote: “In... Continue reading at The Bookseller
[ The Bookseller | 2015-08-18 00:00:00 UTC ]
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An insomniac rabbit is the hero of a book which has become a surprise best seller. Continue reading at Stuff
[ Stuff | 2015-08-17 00:00:00 UTC ]
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Too many children's books are boring and do not treat their audience with respect, according to best-selling author Andy Griffiths. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2015-08-17 00:00:00 UTC ]
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When a book gets made into a film, do the actors faces forever prevent readers from imagining how the characters look? Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-17 00:00:00 UTC ]
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Elton John, the singer-songwriter known for his advocacy for gay rights, has strongly criticized Mayor Luigi Brugnaro of Venice, Italy, for banning 49 LGBT-themed children's books from the city's schools. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-17 00:00:00 UTC ]
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President Barack Obama is on Martha's Vineyard for his annual two-week summer holiday, and the White House has released his reading list. Continue reading at Stuff
[ Stuff | 2015-08-16 00:00:00 UTC ]
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Orion is to publish nutritional health coach and blogger Madeleine Shaw’s follow-up to Get the Glow (Orion). Anna Valentine, publishing director of non-fiction, bought world rights from Alice Russell at Found for Ready, Steady, Glow. In Ready, Steady, Glow Shaw will offer “nourishing recipes... Continue reading at The Bookseller
[ The Bookseller | 2015-08-15 00:00:00 UTC ]
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The Bookseller is launching a children’s marketing competition for delegates of this year’s children’s conference, which will take place at the Barbican in London on the 29th September. Continue reading at The Bookseller
[ The Bookseller | 2015-08-15 00:00:00 UTC ]
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Books published by independent publishers dominate this year’s Guardian First Book Award longlist, with Granta editor Max Porter’s novel among those longlisted. Continue reading at The Bookseller
[ The Bookseller | 2015-08-15 00:00:00 UTC ]
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Octopus Publishing Group’s Mitchell Beazley imprint has acquired a new Korean cookbook from the founders of a street food company. Denise Bates, group publishing director at Octopus, bought world rights to K Food: Korean Home Cooking and Street Food by Da-Hae and Gareth West from Anna Power at... Continue reading at The Bookseller
[ The Bookseller | 2015-08-15 00:00:00 UTC ]
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Fifteen titles have made the cut for the 2015 longlist of the FT/McKinsey Business Book of the Year, last year won by Brad Stone's "The Everything Store." The post FT/McKinsey Business Book of the Year Longlist Announced appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-14 00:00:00 UTC ]
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Romance bestseller Susan Mallery re-ups at Harlequin for seven figures; Farida Abba, who survived being kidnapped by ISIS, sells a memoir; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-14 00:00:00 UTC ]
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Hummingbird Digital Media is the latest company to try to develop a system that will allow booksellers to sell ebooks and digital audio directly to consumers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-14 00:00:00 UTC ]
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Adaptive Studios, an unusual new venture that repurposes abandoned movie scripts into books and other media projects, plans to rev up its book program with three new releases in the fall and as many as 16 titles in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-14 00:00:00 UTC ]
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When you think about it, it’s kind of weird that we still have books in our technologically advanced society. But they’re here to stay, argues teen site member Orli Books STILL exist. Weird, isn’t it? Why do books still exist? It sounds like a novel in itself: books overcoming the odds, beating... Continue reading at The Guardian
[ The Guardian | 2015-08-14 00:00:00 UTC ]
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Thursday in October heralds book industry’s major assault on the Christmas marketThe nature of that rectangular parcel under the Christmas tree can now be predicted: it could well be a new cook book by Nigella Lawson, Gordon Ramsay or Hugh Fearnley-Whittingstall, just like last year.Or it might... Continue reading at The Guardian
[ The Guardian | 2015-08-14 00:00:00 UTC ]
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Bestselling Japanese novelist’s responses to readers’ queries published as a lengthy ebook, with an abridged version available in printHaruki Murakami is riding high in the charts again, after a digital edition of his latest work that stretches to eight volumes has raced up the bestseller... Continue reading at The Guardian
[ The Guardian | 2015-08-13 00:00:00 UTC ]
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