Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]
News tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia

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The Audio Book Club Returns to Maycomb With Go Set a Watchman

To listen to the Audio Book Club discussion of Go Set a Watchman, click the arrow on the player below. Continue reading at Slate

[ Slate | 2015-08-07 00:00:00 UTC ]
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Book Deals: Week of August 10, 2015

Lisa Scottoline re-ups at SMP for six new books, Italian bestseller Alessandro Baricco lands at Europa, Kate DiCamillo teams up with Harry Bliss at Candlewick, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
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Oh, the Parties You'll Throw: Celebrating the New Dr. Seuss Book Across the Country

Bookstores across the country threw parties to celebrate the release of the latest, never-before-seen Dr. Seuss picture book, 'What Pet Should I Get?' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-06 00:00:00 UTC ]
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As the Mobile Messaging War Heats Up, Kik Tries to Win Over Marketers With GIFs

Twentieth Century Fox wants to talk to teens the way that they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik. The film studio and agency Trailer Park are launching a campaign today for the sci-fi flick Maze Runner: The Scorch Trials, the sequel to... Continue reading at AdWeek

[ AdWeek | 2015-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad business #daily mail #ad agency #general manager #stay afloat #major players


Winton Prize for Science Books shortlist revealed

A “page-turning thriller” about the race to crack the genetic code, a portrayal of life in European Organization for Nuclear Research's (CERN) underground bunker and an exploration of Obsessive Compulsive Disorder are among the titles shortlisted for The Royal Society Winton Prize for Science Books. Continue reading at The Bookseller

[ The Bookseller | 2015-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #page-turning thriller #titles shortlisted #science books


John Blake to release Cilla Black book

John Blake will publish a book about the late Cilla Black next week. Black, whose real name was Priscilla White, died overnight on Saturday 1st August at her home in Spain after falling over, hitting her head and having a stroke. She was 72. On Monday 10th August John Blake will publish... Continue reading at The Bookseller

[ The Bookseller | 2015-08-06 00:00:00 UTC ]
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'Ink and Bone' is an explosive YA book aimed at bookworms

Rachel Caine unravels the secrets of the Library of Alexandria even as she spins an irresistible story. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-08-06 00:00:00 UTC ]
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Max Lucado’s Latest Book Explores Promises of the Promised Land

Max Lucado draws a parallel between modern hardships and the Israelite's arduous journey to the Promised Land. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-05 00:00:00 UTC ]
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Salesforce taps Instagram's new API with tailored marketing tools

Users of Salesforce’s Marketing Cloud on Tuesday gained easier access to Instagram’s roughly 300 million users thanks to an integration made possible by a new API.Marketers can now use Salesforce’s cloud software to buy and manage Instagram advertising, publish content and offer customer service... Continue reading at PC World

[ PC World | 2015-08-05 00:00:00 UTC ]
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Guardian launches children’s book festival

The Guardian is organising a children’s literature festival – a free one-day event in London on 29th August, featuring authors such as Sarah McIntyre, Philip Reeve and Paul Strickland. Continue reading at The Bookseller

[ The Bookseller | 2015-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book festival #literature festival #29th august #featuring authors #sarah mcintyre #philip reeve


Stroud launches ‘Freedom to Think’ campaign

Author Jonathan Stroud is calling for parents and carers to give children time to use their imaginations through his new ‘Freedom to Think’ campaign. Stroud wants parents and carers to make sure children have at least one period each week for ‘unstructured thinking time’ where they can choose... Continue reading at The Bookseller

[ The Bookseller | 2015-08-04 00:00:00 UTC ]
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The 'Girl on the Train' Tops E-book Sales in First Quarter

Paula Hawkins's blockbuster debut, 'The Girl on the Train,' led ebook sales for the first quarter of 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-04 00:00:00 UTC ]
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August 2015: Top Reviews of Self-Published Books from BlueInk Review

Our August 2015 selection from BlueInk Review, a service which reviews self-published books, ranges from fantasy to middle grade, memoir to self-help The post August 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-04 00:00:00 UTC ]
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Books that should have won the Booker

So the Man Booker Prize longlist was announced just last week, and unless you've been living under a rock - you will know that Anna Smaill, none other than the NZ author of my favourite book of the year (totally true, cause The Bone Clocks was published last year), is on it! Continue reading at Stuff

[ Stuff | 2015-08-03 00:00:00 UTC ]
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Shamrock Advisors Buys Recorded Books

The private equity firm Shamrock Capital Advisors has acquired the audiobook publisher Recorded Books from Wasserstein & Co. for an undisclosed price. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-03 00:00:00 UTC ]
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How one Muslim turned a childhood of bullying into a popular children's book series

Amin Aaser was a teenager living in Minnesota when the 9/11 terrorist attacks occurred. He doesn't want other Muslim children to face the bullying that he experienced. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-08-01 00:00:00 UTC ]
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Job Opening: Assistant, German Book Office New York

The German Book Office New York is hiring an assistant to the director. This position offers the opportunity to learn about international book publishing. The post Job Opening: Assistant, German Book Office New York appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-01 00:00:00 UTC ]
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Zoella reveals new book details

Zoe Sugg revealed the title and cover of her next novel in a video on her “More Zoella” vlog channel yesterday (30th July), and praised her Penguin editor Amy Alward for helping her to write. Continue reading at The Bookseller

[ The Bookseller | 2015-08-01 00:00:00 UTC ]
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Next Stop Harlem for Revolution Books

Another New York City bookstore has been forced to move because of rising rent. After closing its store in Chelsea, Revolution Books plans to reopen in a slightly larger space in Harlem. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
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Airport Book Sales Begin to Climb

Like their Main Street bricks-and-mortar counterparts, bookstores at airports and train stations are benefitting from a print revival. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #train stations #print revival