Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-07-14 00:00:00 UTC ]
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In his newest book, "Crippled America," Donald Trump provides insights into how he uses the media to his advantage. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-11-05 00:00:00 UTC ]
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The Sharjah International Book Fair kept international delegates entertained with a visit to an oasis, camel rides and 'falcon petting.' The post Camels, Falcons, Oh My! Entertainment at the Sharjah International Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-05 00:00:00 UTC ]
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Benedicte Page talks to Kudos, which won the Association of Learned & Professional Society Publishers’ (ALPSP) Award for Innovation in Publishing. Continue reading at The Bookseller
[ The Bookseller | 2015-11-05 00:00:00 UTC ]
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Penguin Books India has acquired three new books from internationally acclaimed author Amitav Ghosh. Continue reading at The Bookseller
[ The Bookseller | 2015-11-05 00:00:00 UTC ]
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Political commentators pick apart the legacy of the former PM and his chief of staff, while Fairfax and News Corp staff feel the effects of further budget cutsJust when you thought you’d seen the back of Tony Abbott, the former prime minister is about to be back in the limelight in the form of a... Continue reading at The Guardian
[ The Guardian | 2015-11-05 00:00:00 UTC ]
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Made in Me's Eric Huang, one of the speakers at PW's forthcoming Global Kids Connect Conference, talked to us about how the marketing of children's books is evolving. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-04 00:00:00 UTC ]
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Microsoft’s November updates to the Surface Pro 4 and Surface Book appear to be designed to fix complaints that users have had about the screen flickering on both devices. According to Microsoft, the Surface Book received five updates, while the SP4 received four. The only difference is that... Continue reading at PC World
[ PC World | 2015-11-04 00:00:00 UTC ]
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"This capability is what we lost 500 years ago with the Gutenberg book." And Akim Ozakil, founder of the two-year-old Alternate Worlds digital publisher in the San Francisco area, calls that lost capability "mutation," by which he means the ability for readers to impact a story. What's printed,... Continue reading at The Bookseller
[ The Bookseller | 2015-11-03 00:00:00 UTC ]
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Welcome to NaNoWriMo! MG Leonard (who wrote her first book Beetle Boy in six months, one hour a day) has tips on how to do it. And it starts with writing EVERY SINGLE DAY NaNoWriMo stands for National Novel Writing Month, and takes place every November. It’s for anyone thinking about writing a... Continue reading at The Guardian
[ The Guardian | 2015-11-03 00:00:00 UTC ]
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Donald Trump is out with a new book that reads like a campaign manifesto, boasting success stories but offering few details on how he would implement his policy goals as president. But in the book,... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-11-03 00:00:00 UTC ]
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Books by Michael Morpugo, Francesca Simon and Tony Ross have been shortlisted for this year's Children's Book Awards. The awards are divided into three categories: books for younger children, books for younger readers and books for older readers. Continue reading at The Bookseller
[ The Bookseller | 2015-11-03 00:00:00 UTC ]
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Old Street Publishing is to release The Corbyn Colouring Book, an "adult colouring book with a sense of humour" inspired by Labour leader Jeremy Corbyn, in time for Christmas. Continue reading at The Bookseller
[ The Bookseller | 2015-10-31 00:00:00 UTC ]
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British gamer Joseph Garrett may be nervous in crowds, but he has a growing legion of young fans – and a publishing deal to make their Christmas“When you’re trying to get somewhere and you’re surrounded, that’s when I get panicked. I’m not great with crowds anyway, but it’s OK on stage. It’s... Continue reading at The Guardian
[ The Guardian | 2015-10-31 00:00:00 UTC ]
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A theorem for coloring a large class of “perfect” mathematical networks could ease the way for a long-sought general coloring proof. The post What Coloring Books Have in Common With Networks and Nodes appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-10-31 00:00:00 UTC ]
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Touting strong early performances of its Carousel ads, Instagram has opened up the option to buy the multi-photo campaigns through its self-service interfaces. Carousel lets marketers use up to five still images in a single ad, as viewers can swipe through them like virtual magazine pages. ... Continue reading at AdWeek
[ AdWeek | 2015-10-31 00:00:00 UTC ]
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Saqi Books has acquired the rights to The Battle for British Islam, an "urgent and courageous book" by human rights campaigner Sara Khan. Continue reading at The Bookseller
[ The Bookseller | 2015-10-31 00:00:00 UTC ]
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Bookseller Michael Evans sees great possibilities ahead for historic Lexington Market and Baltimore's west side, where his family has built a business over three decades.While other independent bookstores have shut down and even big chains have struggled to stay relevant in an age of ebooks,... Continue reading at Baltimore Sun
[ Baltimore Sun | 2015-10-31 00:00:00 UTC ]
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Egmont is to publish Little Monster and the Spooky Party by illustrator Nick Sharratt and author Pippa Goodhart to coincide with Halloween next year. Continue reading at The Bookseller
[ The Bookseller | 2015-10-31 00:00:00 UTC ]
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Writer's Edit, a Sydney-based literary magazine, has branched into books and is winning industry accolades and launching new careers. The post Australian Lit Mag “Writer’s Edit” Launches Books, Builds Careers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-30 00:00:00 UTC ]
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'The Name of God Is Mercy: A Conversation with Andrea Tornielli' will be published in January 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-30 00:00:00 UTC ]
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