Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-07-14 00:00:00 UTC ]
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The onslaught of tech information is relentless. Stay on top of the latest with PCWorld’s Digital Edition. Available as single copies or as a yearlong subscription, it highlights the best content from PCWorld.com—the most important news, the key product reviews, and the most useful features and... Continue reading at PC World
[ PC World | 2015-11-10 00:00:00 UTC ]
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The past week of digital marketing data involved everything from serious stats on Facebook's diminishing referrals for some publishers to the a goofy clip-on man bun going viral on Groupon. 1. Snapchat video views have tripled since May and now total 6 billion every day, according to a... Continue reading at AdWeek
[ AdWeek | 2015-11-10 00:00:00 UTC ]
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The Royal National Institute of Blind People (RNIB) has made Talking Books free for all blind and partially sighted people to access from today. Continue reading at The Bookseller
[ The Bookseller | 2015-11-10 00:00:00 UTC ]
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Stephane Charbonnier, the slain editor of French satire magazine Charlie Hebdo, is getting the last word. Charbonnier -- known by his pen name Charb -- was one of the 12 people killed at the magazine's offices by terrorists in January. The gunmen reportedly called out Charb by name. Days before,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-10 00:00:00 UTC ]
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Revenue at Hachette Book Group USA fell 4.2% in the third quarter of 2015. Parent company Lagardere blamed the drop in part on lower ebook sales and a stronger publication schedule in the same period in 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-10 00:00:00 UTC ]
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Alec Ross sees a future in which digital books can be delivered as unpiratable text messages and the big data revolution is democratized to smaller players. The post Data Encryption, Cryptography are Keys to the Future of the Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-10 00:00:00 UTC ]
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The Scholastic Reading Club and We Need Diverse Books are promoting a list of 75 titles for middle-grade readers featuring diverse characters and plots. The post Scholastic Promotes Diversity in Books for Young Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-09 00:00:00 UTC ]
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JK Rowling's pseudonym Robert Galbraith, Ian McEwan and BBC journalist Kirsty Wark make the longlist for the world's richest literary prize, the International Impac Dublin Literary Award. Continue reading at BBC News
[ BBC News | 2015-11-09 00:00:00 UTC ]
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Debate about the future of the academic book will rage across the UK this week, with widespread support among publishers, academics, booksellers and librarians for the first Academic Book Week. Continue reading at The Bookseller
[ The Bookseller | 2015-11-09 00:00:00 UTC ]
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Past winners of the The Sunday Times/Peters Fraser & Dunlop Young Writers of the Year Award share their writing tips and their favourite books written by writers aged 35 and under. Continue reading at The Bookseller
[ The Bookseller | 2015-11-07 00:00:00 UTC ]
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In a speech given at the launch of the Society of Chief Librarians' (SCL) Universal Learning Offer, culture minister Ed Vaizey highlighted the "valuable" role libraries play and praised the commitment of the “remarkable” number of campaign groups fighting to keep them open. Continue reading at The Bookseller
[ The Bookseller | 2015-11-07 00:00:00 UTC ]
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A law in Romania allows prisoners who publish books to cut months off their sentences. Several imprisoned politicians and businessmen have taken advantage. The post Bizarre Romanian Law Frees Convicts Who Publish Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-06 00:00:00 UTC ]
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It’s 1956 and Germany and Japan rule the world after winning the Second World War. To celebrate their success, Hitler and Hirohito run an annual youth motorcycle race between Berlin and Tokyo which tests competitors’ stamina, skills and ability to survive. And not just against the often terrible... Continue reading at The Bookseller
[ The Bookseller | 2015-11-06 00:00:00 UTC ]
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Softening sales for digital books have impacted the bottom lines at HarperCollins and Simon & Schuster, according to both companies' recent earnings reports. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-06 00:00:00 UTC ]
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The Penguin Lessons is a warm and unique story about an unlikely friendship between a man and a penguin, and fond memories of a long-ago trip to South America. Continue reading at The Bookseller
[ The Bookseller | 2015-11-06 00:00:00 UTC ]
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Grammy–winner Kelly Rowland delves into baby talk at Da Capo, former KGB agent Jack Barsky tells his story for Tyndale, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-06 00:00:00 UTC ]
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Here's your opportunity to meet Chef Duff Goldman and get some edible treats from his bakery, Charm City Cakes, during a signing for his new cookbook, "Duff Bakes." The Food Network star will be at Atomic Books in Hampden Wednesday from 7 p.m. to 9 p.m. to promote and sign his new book. RSVP here... Continue reading at Baltimore Sun
[ Baltimore Sun | 2015-11-06 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of A Little Life, click the arrow on the player below. Continue reading at Slate
[ Slate | 2015-11-06 00:00:00 UTC ]
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J K Rowling’s agent has told The Bookseller there are no immediate plans to publish her children’s book in progress. Continue reading at The Bookseller
[ The Bookseller | 2015-11-05 00:00:00 UTC ]
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Penguin Books India has acquired three new books from internationally acclaimed author Amitav Ghosh. Continue reading at The Bookseller
[ The Bookseller | 2015-11-05 00:00:00 UTC ]
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