Viewability: Publishers are taking the brunt, but the buck stops with brands

The buy side has grown fond of blaming publishers for bad viewability rates. But publishers only serve the ads that advertisers design, and those ads are often poor. Now some brands are working directly with publishers to find customs solutions. Last December Burberry teamed with Yahoo to create lush, interactive ads that played to the advantages of Yahoo’s platform. Working with major publishers, especially through private marketplaces, gives brands the best of both worlds: large media reach and a premium inventory. Sponsor content by Adform. The post Viewability: Publishers are taking the brunt, but the buck stops with brands appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-11 00:00:00 UTC ]
News tagged with: #working directly #buy side #private marketplaces #premium inventory #sponsor content

Other Publishing stories related to: 'Viewability: Publishers are taking the brunt, but the buck stops with brands'

Issues on the Ether: Is Self-Publishing a Flying Leap?

Porter Anderson sets up Wednesday's #EtherIssue live Twitter discussion with a look at perceptions of self-publishing: Hard? Easy? What does it take to do well? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-21 00:00:00 UTC ]
More news stories like this |

Campaigners brand DCMS library stats 'bonkers'

A new Department of Culture, Media and Sport library report estimating that only 90 static... Continue reading at The Bookseller

[ The Bookseller | 2014-01-20 00:00:00 UTC ]
More news stories like this |

On Becoming a (Self) Publisher

Nick Ruffilo transitioned from technologist to a self-published author, and shares tips and lessons learned from experiments with various platforms. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published author #lessons learned

Stella Gibbons discovery takes agent by surprise

Anna Davis of Curtis Brown, agent for the Stella Gibbons estate, had no idea of the existence of... Continue reading at The Bookseller

[ The Bookseller | 2014-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #anna davis #curtis brown

As The Independent's sales fall to a new low, will anyone take it on?

The Independent is a calling card across the world, the paper's former owner, Tony O'Reilly, once told me. It was one of the major reasons he fought so hard to acquire the Indy and why he was prepared to lose so much money afterwards as its publisher.He understood that it was the title that gave... Continue reading at The Guardian

[ The Guardian | 2014-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wrote yesterday

Sports Illustrated Gets New Publisher in Brendan Ripp

Time Inc. has named Brendan Ripp publisher of Sports Illustrated and its website SI.com, the company said Thursday. He succeeds Frank Wall, who is leaving Time Inc. for a job with Turner Sports.A 14-year veteran of Time Inc., Mr. Ripp was most recently VP-sales and marketing at Fortune magazine.... Continue reading at Advertising Age

[ Advertising Age | 2014-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leaving time #fortune magazine #sports illustrated #turner sports

Gollancz to publish second Game of Thrones tie-in

Gollancz will publish a sequel to Inside HBO’s Game of Thrones, covering the making of the... Continue reading at The Bookseller

[ The Bookseller | 2014-01-17 00:00:00 UTC ]
More news stories like this |

Southern Newspaper Publishers Association Launches Mentorship Program

The SNPA Foundation is launching a new "two-way" mentorship program called Nex Gen this month that will pair young newspaper professionals with experienced industry experts in a structured mentorship program. "It is billed as a 't ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-01-17 00:00:00 UTC ]
More news stories like this |

Barefoot Stops Selling Direct to Bookstores

As part of its transition to a lifestyle company, the Cambridge, Mass.-based publisher terminated its contracts with sales reps. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales reps

Shoptalk: Five Publishing Predictions for 2014

Much like last year, in 2014 the publishing world will continue to navigate change as the digital world absorbs print editions and dilutes subscription fees. In this ever-changing cyber landscape, one thing is for certain: publishers must identify ne ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world

Eksmo and AST: Russia’s Two Publishing Giants Merge

Eksmo, Russia's leading publishing company, has officially taken over its main rival AST, bringing the country even closer to consolidation. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-16 00:00:00 UTC ]
More news stories like this |

Jaipur Literary FestivaI to Covers Challenges in Indian Publishing

For the first time the Zee Jaipur Literary Festival (JLF) has introduced a professional program to discuss the ongoing challenges to book publishing in India. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indian publishing #professional program #ongoing challenges #book publishing

5 Trends for Academic Publishing in 2014

Following yesterday's look at trade publishing, George Lossius, CEO of Publishing Technology, predicts five trends for the academic publishing sector in 2014. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #academic publishing #trade publishing #george lossius #publishing technology

Wider publishing industry 'worth £10bn to UK in 2012'

A new report by the Department for Culture, Media and Sport (DCMS) has shown that the publishing... Continue reading at The Bookseller

[ The Bookseller | 2014-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sport dcms

DBW 2014: Publisher, Startup Partnerships

Publishers and startup entrepreneurs came together on two separate panels at Digital Book World to discuss forging relationships. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-15 00:00:00 UTC ]
More news stories like this |

5 Trends for Trade Publishing in 2014

George Lossius, CEO at Publishing Technology, predicts 5 trends for trade publishing for the year, including a boost for big data and a focus on formats. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade publishing #george lossius #publishing technology #big data

Why Publishers Are Enlisting Programmatic Ad Chiefs

A new senior role is rapidly emerging at the top of digital publishers’ sales organizations: the programmatic czar. Publishers initially approached programmatic advertising warily, concerned it would do little more than drive down their ad prices and further commoditize their inventory. That... Continue reading at Digiday

[ Digiday | 2014-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #senior role #ad prices

Should Major Publishers Change Their Core Mission?

Self-publishing sees traditional publishing as in denial about what readers want. But the problem isn't self-abnegation, it's capacity and mission. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #core mission #problem isn