The buy side has grown fond of blaming publishers for bad viewability rates. But publishers only serve the ads that advertisers design, and those ads are often poor. Now some brands are working directly with publishers to find customs solutions. Last December Burberry teamed with Yahoo to create lush, interactive ads that played to the advantages of Yahoo’s platform. Working with major publishers, especially through private marketplaces, gives brands the best of both worlds: large media reach and a premium inventory. Sponsor content by Adform. The post Viewability: Publishers are taking the brunt, but the buck stops with brands appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-11 00:00:00 UTC ]
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Time Warner, the media company that owns HBO and the Warner Bros. film studio as well as Time Inc. for a few more months, surpassed analysts' estimates for both fourth-quarter revenue and profit in results reported on Wednesday.Excluding some items, earnings were $1.17 a share, the New... Continue reading at Advertising Age
[ Advertising Age | 2014-02-05 00:00:00 UTC ]
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This week's Publishing Perspective's #EtherIssue looks at the debate about quality and changing perceptions of the self-publishing community in the broader market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-04 00:00:00 UTC ]
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Footlights, the screen legend's unseen prequel in prose to the film Limelight, reflects his sadness at declining stardomRead an extract from Footlights by Charlie ChaplinThe only work of prose fiction ever written by Charlie Chaplin, a dark, nostalgic novella which was the root of his great... Continue reading at The Guardian
[ The Guardian | 2014-02-04 00:00:00 UTC ]
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Wanted: someone unconnected with the newspaper and magazine publishing industry willing to take on the burden of chairing a new press regulator for £150,000 a year.Applicants are being invited for the inaugural chair of the Independent Press Standards Organisation (Ipso) in an advert placed in... Continue reading at The Guardian
[ The Guardian | 2014-02-03 00:00:00 UTC ]
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Bestselling Simon & Schuster authors Victoria Christopher Murray and ReShonda Tate Billingsley are now teaming up on the business side: the two writers are launching Brown Girls Publishing, a new digital publishing venture that debuts today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-03 00:00:00 UTC ]
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Collaborative publishing website Medium, which aims to reinvent the blog, secures first external investmentMedium, Twitter co-founder Ev Williams's online publishing venture, has no shortage of ambition – to reinvent the blog as a digital storytelling format and match the impact of the... Continue reading at The Guardian
[ The Guardian | 2014-02-02 00:00:00 UTC ]
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The editorial director of the Online Publishers Association weighs in on whether brands should be in the business of creating copy -- or whether that should be left to a partnership with the pros. The post Should Brands Even Be in the Content Business? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-02-01 00:00:00 UTC ]
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At the January 27 inaugural gala for Seriously Entertaining, a monthly “literary cabaret,” the actress Uma Thurman read three fiery passages as part of a literary quiz called “Tip of My Tongue.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-01 00:00:00 UTC ]
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Romance author's fans succeed with social media drive to persuade Atria books into a paper version of free e-novella released late last yearAfter fans of the romance author Colleen Hoover bombarded her publisher with thousands of tweets and Facebook pleas, Atria has finally bowed to the pressure... Continue reading at The Guardian
[ The Guardian | 2014-01-31 00:00:00 UTC ]
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UK publishers are reporting strengthening international ebook sales across 2013, with good... Continue reading at The Bookseller
[ The Bookseller | 2014-01-31 00:00:00 UTC ]
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The president of The Media Kitchen sees private marketplaces gaining traction with top publishers, and that's a good thing.The post Why Publishers Need to Embrace Automated Ad Selling appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-30 00:00:00 UTC ]
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The whole point of owning an Amazon tablet is that you're eventually gonna buy stuff. Want movies? Amazon's got you covered. Music? Time to check out Amazon's MP3 store. And then, of course, there's books: Amazon expects you to buy lots and lots of ... Continue reading at Engadget
[ Engadget | 2014-01-29 00:00:00 UTC ]
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PEN International and Unesco have launched new research and training programs in Kenya, Haiti, Serbia and Nigeria to bolster local book publishing industries. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-29 00:00:00 UTC ]
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Peter Robinson has claimed his first ever Official UK Top 50 number one. The mass-market edition... Continue reading at The Bookseller
[ The Bookseller | 2014-01-29 00:00:00 UTC ]
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Ex-employee accuses corporation of allowing 'inaccurate statements' to be made to MPs over failure of digital initiativeThe BBC chief technology officer dismissed over the failure of the Digital Media Initiative, the IT project scrapped last year at a cost of nearly £100m to licence fee payers,... Continue reading at The Guardian
[ The Guardian | 2014-01-28 00:00:00 UTC ]
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The site's recent traffic surge has many in the digital media world wondering how it's become one of the fastest growing sites on the Internet. The post Elite Daily: Inside One Publisher’s Viral Boom appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-28 00:00:00 UTC ]
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2013 was a good year for Urdu publishing, with several notable titles hitting bookstores, but unlicensed reprinting of copyright protected works persists. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-26 00:00:00 UTC ]
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About two years ago, a friend of Brian Tart, publisher of Dutton, gave him a copy of Seventy-Five Years, or the Joys and Sorrows of Publishing and Selling Books at Duttons from 1852–1927. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-24 00:00:00 UTC ]
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Canongate has acquired Edward Slingerland’s book Trying Not To Try: The Anicent Art of... Continue reading at The Bookseller
[ The Bookseller | 2014-01-23 00:00:00 UTC ]
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We used to know what it took to be a writer – you had to publish a book. But electronic publishing is piling pressure on myths of the author's lifeWhat's the difference between making money out of books and writing books that people want to buy? Turns out it's about 40% – if, that is, you... Continue reading at The Guardian
[ The Guardian | 2014-01-23 00:00:00 UTC ]
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