Publishers are shifting resources to multi-episode video shows and other serialized programming from standalone videos as a result. The post Video series on Facebook are already driving higher engagement, which is a good sign for Facebook Watch appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-08-21 00:00:00 UTC ]
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Early Monday afternoon, President Barack Obama debuted an official Facebook page for the Oval Office. Obama's first post entailed a message about climate change, with a video in which he gives a brief tour of the White House backyard and tells listeners that a fox and a hawk regularly roam the... Continue reading at AdWeek
[ AdWeek | 2015-11-10 00:00:00 UTC ]
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While Facebook makes headlines for cooking up new initiatives with publishers, the actual traffic it’s sending those publishers has fallen sharply. Referral traffic (desktop + mobile) to the top 30 Facebook publishers (as defined by ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-09 00:00:00 UTC ]
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Houghton Mifflin Harcourt has unveiled a new line of curated science fiction and fantasy titles. The eponymous line will be overseen by one of the editors of the publisher's Best American series, John Joseph Adams. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-09 00:00:00 UTC ]
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MacLehose Press has bought a novel by Lars Mytting, author behind "surprise Christmas gift book" Norwegian Wood. Continue reading at The Bookseller
[ The Bookseller | 2015-11-07 00:00:00 UTC ]
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Here's your opportunity to meet Chef Duff Goldman and get some edible treats from his bakery, Charm City Cakes, during a signing for his new cookbook, "Duff Bakes." The Food Network star will be at Atomic Books in Hampden Wednesday from 7 p.m. to 9 p.m. to promote and sign his new book. RSVP here... Continue reading at Baltimore Sun
[ Baltimore Sun | 2015-11-06 00:00:00 UTC ]
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When it comes to competing for digital ad dollars, it's hard for publishers to beat the ad-targeting prowess of Facebook and Google. E-commerce company Skimlinks is trying to level the playing field by selling audience buying behavior data that it collects from its publisher clients. Among the... Continue reading at Digiday
[ Digiday | 2015-11-05 00:00:00 UTC ]
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Old Street Publishing is releasing the first book by former literary agent James Crawford, who is publishing and research grants operational manager for Historic Environment Scotland. Continue reading at The Bookseller
[ The Bookseller | 2015-11-02 00:00:00 UTC ]
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Penguin Random House UK’s consumer engagement team has hired two "high profile" new people to step up its direct audience relationships with readers. Claire Wilshaw, former brand director for Vintage, and Booksandquills vlogger, Sanne Vliegenthart, are joining the Penguin consumer engagement... Continue reading at The Bookseller
[ The Bookseller | 2015-11-02 00:00:00 UTC ]
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Facebook officially rolled out Instant Articles to all iPhone users last Tuesday, allowing media companies to publish content directly to the social network instead of driving users back to their own properties. The launch raises questions abo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-29 00:00:00 UTC ]
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The Folio Society is launching a new series of books called Folio Collectables. The series will feature soft-bound covers and bold new designs of best-loved classics. The range is intended to be highly collectable - and giftable - available in time for Christmas 2015, selling for an r.r.p of... Continue reading at The Bookseller
[ The Bookseller | 2015-10-29 00:00:00 UTC ]
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While most publishers are trying to figure out how to get video shorter to distribute on platforms like Facebook and Snapchat, The Economist is betting on a long-form approach. Its 4-month-old, 10-person video division, called The Economist Fi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-28 00:00:00 UTC ]
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Project launched by Girls creator and Jenni Konner to become self-sustaining as US Cosmopolitan and Marie Claire publisher sells ads and syndicates contentGirls creator Lena Dunham has signed a deal to commercialise her Lenny newsletter with Cosmopolitan and Marie Claire publisher Hearst.Hearst... Continue reading at The Guardian
[ The Guardian | 2015-10-27 00:00:00 UTC ]
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Supergirl, CBS' entry into the crowded superhero genre, had a successful liftoff last night with audiences. Monday's premiere drew the largest audience of any new fall show, both among 18- to 49-year-olds (a 3.2 rating) and total viewers (12.9 million). That was enough to edge out NBC's... Continue reading at AdWeek
[ AdWeek | 2015-10-27 00:00:00 UTC ]
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Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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The EU Digital Economy and Society commissioner, Günther Oettinger, told a Frankfurt Book Fair audience the EU is striving for a single digital market. The post European Commission Drives for Copyright Modernization appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-26 00:00:00 UTC ]
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Orenda Books has secured rights to Ragnar Jónasson’s Dark Iceland series in a three-book deal. Continue reading at The Bookseller
[ The Bookseller | 2015-10-24 00:00:00 UTC ]
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HarperCollins imprint, Avon, has won two new novels from Sue Moorcroft at auction. Continue reading at The Bookseller
[ The Bookseller | 2015-10-22 00:00:00 UTC ]
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Orenda Books has signed "bestselling" Norwegian crime writer Thomas Enger in a two-book deal. Coat of Arms and Mortal Wound will be the last two books in the Henning Juul series, about a veteran investigative crime reporter in Oslo, Norway. Karen Sullivan, publisher of Orenda Books, acquired... Continue reading at The Bookseller
[ The Bookseller | 2015-10-22 00:00:00 UTC ]
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Sourcebooks announced this morning that it has made a significant addition to its trade division, buying Dr. Thomas W. Phelan's bestselling 13-book line of parenting titles, 1-2-3 Magic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-21 00:00:00 UTC ]
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In May, Facebook started testing its Instant Articles feature, allowing select news publishers to publish full stories directly on Facebook’s mobile apps. Today, Facebook announced that it had started rolling out Instant Articles to everyone using Facebook’s iOS app. Because Instant Articles can... Continue reading at PC World
[ PC World | 2015-10-20 00:00:00 UTC ]
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