Ahead of the ceremony for the 2022 Leipzig Book Prize for European Understanding, demonstrators will call for Ukraine's 'Right to Peace.' The post Ukraine: Germany’s Börsenverein Joins Leipzig’s ‘Right to Peace’ Campaign appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2022-03-15 17:43:51 UTC ]
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Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at... Continue reading at AdWeek
[ AdWeek | 2014-07-22 00:00:00 UTC ]
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Here's the author's step-by-step guide to getting your campaign set up on the Kickstarter website, quirks and all. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
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HarperCollins imprints Fourth Estate, William Collins and The Friday Project have a new marketing... Continue reading at The Bookseller
[ The Bookseller | 2014-07-10 00:00:00 UTC ]
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Michael Joseph has appointed Jessica Leeke to the role of editorial director. Leeke, currently... Continue reading at The Bookseller
[ The Bookseller | 2014-07-07 00:00:00 UTC ]
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Thinking of Kickstarting a book? Follow along with this weekly diary of what works, what doesn't, and how to figure costs and navigate the Kickstarter process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-19 00:00:00 UTC ]
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Six publishers have volunteered for a night in the cells, fundraising for campaign against limits on prisoners' entitlement to booksThere's more than one sort of porridge, as any lag would tell you. Profile Books publisher Andrew Franklin opted for the lumpier kind when he volunteered to spend... Continue reading at The Guardian
[ The Guardian | 2014-06-19 00:00:00 UTC ]
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Illustrator Axel Scheffler has painted a bench for the National Literacy Trust’s (NLT)... Continue reading at The Bookseller
[ The Bookseller | 2014-06-18 00:00:00 UTC ]
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The German ebook self-publishing market is exploding and here are 6 reasons why smart English-speaking writers should take advantage of the opportunity. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-16 00:00:00 UTC ]
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Facebook comes under fire for all manner of things -- it's just part and parcel of being a social network. When users are not up in arms at the site's privacy policies, they are found voicing their disapproval at the types of content they're not allowed to publish on their timelines. There are... Continue reading at Betanews
[ Betanews | 2014-06-15 00:00:00 UTC ]
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Germany’s overall book sales rose slightly (0.2%) in 2013 to €9.54bn (£7.7bn),... Continue reading at The Bookseller
[ The Bookseller | 2014-06-13 00:00:00 UTC ]
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Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek
[ AdWeek | 2014-06-13 00:00:00 UTC ]
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In France, the popularity of French should fuel more translations and rights sales. In Germany, the book industry edges tentatively into the future. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-10 00:00:00 UTC ]
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A prominent media and advertising campaign will back Simon & Schuster's global... Continue reading at The Bookseller
[ The Bookseller | 2014-06-09 00:00:00 UTC ]
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Shops launch 'I didn't buy it on Amazon' sticker campaign, rallying customers and authors including JK RowlingIndependent booksellers in America are weighing into the dispute between Amazon and Hachette with a series of banners telling potential customers "Thanks, Amazon, the indies will take it... Continue reading at The Guardian
[ The Guardian | 2014-06-06 00:00:00 UTC ]
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Jaron Lanier will receive the 2014 Peace Prize of the German Book Trade for his writing and advocacy about 'the dangers involved when human beings are reduced to digital categories.' Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-05 00:00:00 UTC ]
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Amy Einhorn, who recently left her eponymous imprint at Penguin Random House, is joining Macmillan’s Flatiron Books imprint as senior v-p and publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-04 00:00:00 UTC ]
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No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them.... Continue reading at Advertising Age
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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Combat Gent is launching a Father’s Day digital campaign today to scout out dads who still think acid wash Levi’s jeans are cool by replacing them with more modern trousers. The online menswear retailer is using the upcoming holiday to launch a new line of denim products also launching today.... Continue reading at AdWeek
[ AdWeek | 2014-06-03 00:00:00 UTC ]
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Literary agent Carmen Balcells —the super agent of the Spanish-language literary world — has agreed to merge her agency with that of Andrew 'The Jackal' Wylie. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-05-30 00:00:00 UTC ]
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Looking for a new career? LinkedIn thinks you don't need to look any further than the success stories of its members for motivation. The company's latest digital campaign, Picture Yourself, focuses on telling the career tales of select people, including One Kings Lane chief merchandising... Continue reading at AdWeek
[ AdWeek | 2014-05-29 00:00:00 UTC ]
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