Twitter's ad sales have reportedly dropped by 59 percent since last year

Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the arrival of new CEO Linda Yaccarino), according to Twitter employees and documents seen by the NYT. Musk previously said that Twitter was on track to post $3 billion in 2023 revenue compared to $5.1 billion in 2021. Last March, he stated Twitter was worth $20 billion, less than half the $44 billion he paid for it.In a Twitter Space last week, Musk said "half our advertising" disappeared, blaming advertisers in Europe and North America who have put "extreme pressure" on the company. "They are trying to drive Twitter bankrupt," he added.However, Twitter's ad sales staff is worried that advertisers have been scared off by a rise in hate speech and pornography, along with a surfeit of ads for things like online gambling and marijuana products. Since Musk took over Twitter, he has taken actions like firing key sales executives and reinstating banned users. That prompted ad agencies and brands including GM and Volkswagen to pause ad spending. Other advertisers including Apple, Amazon and Disney have reportedly been spending less on advertising than last year, employees told the NYT. It cited an example of large banner ads used to promote things like events or new movies (that can cost up to... Continue reading at 'Engadget'

[ Engadget | 2023-06-06 09:25:43 UTC ]
News tagged with: #bad news #business operations #tall order #comic book

Other news stories related to: "Twitter's ad sales have reportedly dropped by 59 percent since last year"

The B-to-B Benefits of Pursuing Mobile Ad Sales

When the Interactive Advertising Bureau (IAB) released its “IAB Internet Advertising Report” in October 2013, one thing was clear: While digital remained strong, it was mobile that was quickly becoming a powerhouse. According to the report, in the first half of 2013, total mobile revenues surged... Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #$3 billion

Vice named Ad Age's publishing company of the year

When Vice first appeared on Ad Age's Magazine A-List in 2010, it raised more than few eyebrows among industry stalwarts. For one thing, it was the first free-distribution magazine Ad Age had ever honored. And another thing—OK, the main thing—Vice is a cheerfully irreverent, quasi-rude... Continue reading at Crains New York

[ Crains New York | 2013-10-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #million copies #heavy metal #$1 billion #$175 million #distribution channels

Ad Age's Magazine A-List: Vice Media is Publishing Company of the Year

When Vice first appeared on Ad Age's Magazine A-List in 2010, it raised more than few eyebrows among industry stalwarts. For one thing, it was the first free-distribution magazine Ad Age had ever honored. And another thing -- OK, the main thing -- Vice is a cheerfully irreverent, quasi-rude... Continue reading at Advertising Age

[ Advertising Age | 2013-10-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #global distribution #ad pages #news magazine #hbo -- #cheerfully irreverent

Ad Age's Magazine A-List: Bon Appetit is Magazine of the Year

When Conde Nast closed Gourmet in 2009, the company staked much of its epicurean business on Bon Appetit, a staid magazine with a big circulation but little traction outside the food category. But soon enough Conde Nast took another risk, assigning the title's reinvigoration to a pair of leaders... Continue reading at Advertising Age

[ Advertising Age | 2013-10-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #conde nast #bon appetit #magazine a-list

Big Data Added $156 Billion in Revenue to Economy Last Year [Updated]

Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The study quantifies how much of the economy is driven by companies that use consumer-level data to... Continue reading at AdWeek

[ AdWeek | 2013-10-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #political organizations #19th century

Scholastic Cuts Loss Despite Sales Drop

Gains in its educational technology group were not enough to offset declines in the children’s book publishing and distribution unit resulting in a 5.8% decline in total sales at Scholastic for the first quarter ended August 31. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #total sales #8% decline #book publishing #offset declines #sales drop

Twitter Acquires Mobile Ad Exchange MoPub

Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers... Continue reading at AdWeek

[ AdWeek | 2013-09-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #native advertising #automated fashion #ad business #programmatic buying

B&N Nook sales drop continues

Nook sales at Barnes & Noble have continued to drop in the first quarter of its new financial... Continue reading at The Bookseller

[ The Bookseller | 2013-08-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #barnes noble

Barnes & Noble reports it overstated losses in past years

Barnes & Noble says it lost less money than it previously reported during the past two years. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #previously reported #barnes noble #past years

Ad Pages Fall 4.9 Percent in the First Half

Print ad pages are down for the eighth-consecutive quarter, but the pace of those losses is slowing down. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-11 00:00:00 UTC ]
More news stories like this |

Amazon Kindle tops yearly Japan e-reader sales five months after launch

Amazon.com's Kindle e-reader has dominated the competition in Japan since its launch last year, according to new research, showing the company's low pricing and powerful brand may have overcome its late entrance into the market. The Kindle accounted for 38.3 percent of the e-reader market in... Continue reading at PC World

[ PC World | 2013-07-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #official start #powerful brand #low pricing #kindle e-reader #officially launched

Jobs to go as Harlequin sees sales drop

Harlequin parent company Torstar has announced restructuring in its book publishing and general... Continue reading at The Bookseller

[ The Bookseller | 2013-05-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book publishing

Barnes & Noble drops Nook prices, eyes Mother's Day sales boost

Barnes & Noble knows it's not winning the tablet race by any margin, but the book retailer is hoping for a big boost for Mother's Day. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-05-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #big boost #book retailer #barnes noble

'The Hunger Games' trilogy drives juvenile fiction sales up 13.1 percent for 2012

According to a new report by the Association of American Publishers, children's and young adult books experienced a sales jump driven by hardcover sales of Suzanne Collins' trilogy. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-05-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #suzanne collins #hardcover sales #american publishers #hunger games

Fifty Shades contributes to Quercus sales drop

Quercus has announced its preliminary results for 2012, with a a fall in both profits and revenue... Continue reading at The Bookseller

[ The Bookseller | 2013-04-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #preliminary results

AAP reports ebooks now account for over 22 percent of US publishers' revenue

It's well off the triple year-over-year growth that ebooks saw a few years ago, but the latest report from the Association of American Publishers shows that ebooks did inch up even further in 2012 to account for a sizeable chunk of overall book sales. According to its figures, ebooks now... Continue reading at Engadget

[ Engadget | 2013-04-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook sales #tenth anniversary #book sales #latest report

Ebooks Made Up 23 Percent of US Publisher Sales in 2012, Says the AAP

Ebooks accounted for 22.55 percent, or nearly a quarter, of U.S. book publishers&rsquo; sales in 2012, according to a full-year report released by the Association of American Publishers Thursday. That&rsquo;s up from 17 percent of sales in 20 ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-04-11 00:00:00 UTC ]
More news stories like this |

Bookshops suffer post-Easter sales drop

Printed book sales in the UK fell by more than 15% last week, as the established post-Easter... Continue reading at The Bookseller

[ The Bookseller | 2013-04-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #uk fell

Bookstore sales dropped just a bit in 2012, says the US Census Bureau

Preliminary estimates from the Census Bureau show that US bookstores as a whole experienced a 0.5 percent decrease in sales for the year of 2012. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-02-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #preliminary estimates #census bureau