Twitter's ad sales have reportedly dropped by 59 percent since last year

Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the arrival of new CEO Linda Yaccarino), according to Twitter employees and documents seen by the NYT. Musk previously said that Twitter was on track to post $3 billion in 2023 revenue compared to $5.1 billion in 2021. Last March, he stated Twitter was worth $20 billion, less than half the $44 billion he paid for it.In a Twitter Space last week, Musk said "half our advertising" disappeared, blaming advertisers in Europe and North America who have put "extreme pressure" on the company. "They are trying to drive Twitter bankrupt," he added.However, Twitter's ad sales staff is worried that advertisers have been scared off by a rise in hate speech and pornography, along with a surfeit of ads for things like online gambling and marijuana products. Since Musk took over Twitter, he has taken actions like firing key sales executives and reinstating banned users. That prompted ad agencies and brands including GM and Volkswagen to pause ad spending. Other advertisers including Apple, Amazon and Disney have reportedly been spending less on advertising than last year, employees told the NYT. It cited an example of large banner ads used to promote things like events or new movies (that can cost up to... Continue reading at 'Engadget'

[ Engadget | 2023-06-06 09:25:43 UTC ]
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Indies report "surprise" increase in festive sales

Indie booksellers have reported a “surprise” increase in sales over Christmas in... Continue reading at The Bookseller

[ The Bookseller | 2012-01-03 00:00:00 UTC ]
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Hachette reports a 'blockbuster' Christmas for ebook sales

Hachette has reported a "blockbuster Christmas for ebooks", selling more than 100,000... Continue reading at The Bookseller

[ The Bookseller | 2012-01-03 00:00:00 UTC ]
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Booksellers roll out New Year sales promotions

Booksellers are discounting books and ebooks by up to 80% in post-Christmas promotions. Amazon... Continue reading at The Bookseller

[ The Bookseller | 2012-01-03 00:00:00 UTC ]
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Foyles reports third year of profitable trading

Foyles has reported a third year of profitable trading, despite "deep concern" about... Continue reading at The Bookseller

[ The Bookseller | 2011-12-21 00:00:00 UTC ]
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Sales and profit drop at Gardners

Sales and profit have fallen in the last year at book wholesaler Gardners but the company said it... Continue reading at The Bookseller

[ The Bookseller | 2011-12-08 00:00:00 UTC ]
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Sales drop 2.5% at Lagardère

Written By: Lisa Campbell Publication Date: Tue, 08/11/2011 - 10:15 Lagardère Publishing has reported a net sale decrease of 2.5% on a like-for-like basis in its third quarter, attributing the drop to weaker sales in English-speaking countries and the "impact of ebooks". read more Continue reading at The Bookseller

[ The Bookseller | 2011-11-08 00:00:00 UTC ]
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EUP reports 40% rise in ebook sales

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[ The Bookseller | 2011-11-01 00:00:00 UTC ]
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The Atlantic Sees 19 Percent Jump in Ad Revenue for Third Quarter

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[ Folio Magazine | 2011-10-24 00:00:00 UTC ]
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Consumer Magazine Ad Pages Fall 5.6 Percent in Third Quarter 2011

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[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
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Digital sales 'could be 15%' by year's end

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[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Quercus sees sales drop but profits rise

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[ The Bookseller | 2011-09-27 00:00:00 UTC ]
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HarperCollins reports best year since 2008

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[ The Bookseller | 2011-08-11 00:00:00 UTC ]
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Bonnier Tops, Up 12 Percent In Ad Pages for First Half 2011

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[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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AOL Ad Sales Boss Jeff Levick Out

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[ AdWeek | 2011-07-26 00:00:00 UTC ]
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[ Folio Magazine | 2011-07-18 00:00:00 UTC ]
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Amazon drops price of ad-supported Kindle

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[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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WHS sales drop 4% like-for-like

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[ The Bookseller | 2011-07-07 00:00:00 UTC ]
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People Wins Four min ‘Sales Executive of the Year’ Awards

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[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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Post-Christmas ebook sales drop 2.5%

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[ The Bookseller | 2011-05-19 00:00:00 UTC ]
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Marketshare of ebook sales drops back after post-Christmas high

Written By: Charlotte Williams Publication Date: Thu, 19/05/2011 - 10:00 The percentage of ebook purchases has dropped back from the high of the post-Christmas period, falling to 2.5% of all book purchases in volume over the four-week period to 20th March. In a presentation at the... Continue reading at The Bookseller

[ The Bookseller | 2011-05-19 00:00:00 UTC ]
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