Twitter's ad sales have reportedly dropped by 59 percent since last year

Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the arrival of new CEO Linda Yaccarino), according to Twitter employees and documents seen by the NYT. Musk previously said that Twitter was on track to post $3 billion in 2023 revenue compared to $5.1 billion in 2021. Last March, he stated Twitter was worth $20 billion, less than half the $44 billion he paid for it.In a Twitter Space last week, Musk said "half our advertising" disappeared, blaming advertisers in Europe and North America who have put "extreme pressure" on the company. "They are trying to drive Twitter bankrupt," he added.However, Twitter's ad sales staff is worried that advertisers have been scared off by a rise in hate speech and pornography, along with a surfeit of ads for things like online gambling and marijuana products. Since Musk took over Twitter, he has taken actions like firing key sales executives and reinstating banned users. That prompted ad agencies and brands including GM and Volkswagen to pause ad spending. Other advertisers including Apple, Amazon and Disney have reportedly been spending less on advertising than last year, employees told the NYT. It cited an example of large banner ads used to promote things like events or new movies (that can cost up to... Continue reading at 'Engadget'

[ Engadget | 2023-06-06 09:25:43 UTC ]
News tagged with: #bad news #business operations #tall order #comic book

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[ The Bookseller | 2013-01-30 00:00:00 UTC ]
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Indie bookstores report strong sales for 2012

Sales at independent bookstores rose almost 8 percent during the year, according to data from about 500 stores. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-01-12 00:00:00 UTC ]
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Print book sales soar to three-year high

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[ The Bookseller | 2012-12-28 00:00:00 UTC ]
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Barnes & Noble reports Q2 2013 earnings: digital content sales up 38%, Nook unit rakes $160 million

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[ Engadget | 2012-11-29 00:00:00 UTC ]
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[ The Bookseller | 2012-10-10 00:00:00 UTC ]
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Twitter Co-Founders' New Site, Medium, Will Open to Public in New Year

Twitter co-founder Evan Williams shares more details about his new publishing platform. Continue reading at AllThingsD

[ AllThingsD | 2012-09-25 00:00:00 UTC ]
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PA half year: Fiction ebook sales increased 188%

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[ The Bookseller | 2012-09-18 00:00:00 UTC ]
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Hachette UK and Commonwealth sees 8% sales drop in first half

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[ The Bookseller | 2012-08-31 00:00:00 UTC ]
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W H Smith reports high street book sales increase

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[ The Bookseller | 2012-08-23 00:00:00 UTC ]
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German sales drop in 2012, outlook 'mixed'

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[ The Bookseller | 2012-07-25 00:00:00 UTC ]
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GfK MRI Spring 2012 Report Reveals a 1.7 Percent Decline in Print Readership

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[ Folio Magazine | 2012-06-01 00:00:00 UTC ]
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Printed book sales slump to nine-year low

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[ The Bookseller | 2012-05-30 00:00:00 UTC ]
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Yes, people still read: ebook sales by UK publishers grew 54 percent in 2011

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[ Engadget | 2012-05-02 00:00:00 UTC ]
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Pearson Sales Rise But Sees Lower Half-Year Profit

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[ Editor & Publisher | 2012-04-27 00:00:00 UTC ]
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Report: Media/Marketing M&A Up 7 Percent in Q1 2012

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[ Folio Magazine | 2012-04-11 00:00:00 UTC ]
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HC UK reports three year high

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[ The Bookseller | 2012-03-29 00:00:00 UTC ]
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Hachette UK sales drop 4.5% in fourth quarter

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[ The Bookseller | 2012-02-07 00:00:00 UTC ]
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Quercus reports 270% December ebook sales growth

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[ The Bookseller | 2012-01-30 00:00:00 UTC ]
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31 Percent of Delivered Digital Ads Not Seen By Consumers

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[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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