Twitter is diving even deeper into data. The social media platform is now giving publishers and brands more insights into how their tweets perform. Today, the company introduced analytics for Twitter Cards, which allow companies to track how media-filled tweets perform—such as how many users share content and what type of users do the most sharing. “For the first time you can gain insight into how your content is performing on Twitter, and find personalized tips to help make more strategic decisions about your use of Cards,” Twitter said in its blog post announcing the new tools. Last year, Twitter introduced Cards, giving media partners a way to share content that was more than just words. The Cards display news, photos and videos, and they turned Twitter into a more visual platform. Now, an analytics dashboard will help publishers and brands adjust their content to help get the best performance. “Small changes––using a different Twitter Card, conversing more with the followers who love your content, or installing or changing the location of a Tweet button––can make a big difference,” Twitter said. The first partners to use the new tools include BuzzFeed, NBC News, Time Inc., ESPN, MLB, Flipboard, Etsy, Foursquare and Path. Twitter is committed to showing the power of its data this year, ad industry insiders said. Last week, the company released details of American Apparel promotions on the network and its effect on generating customers. The company is making the... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-24 00:00:00 UTC ]
News tagged with:
#analytics dashboard
#big difference
#nbc news
#target audiences
#user information
Apple is borrowing a marketing tactic from Twitter pirates. The company made the unusual move of uploading the entire first episode of its series Silo to the social platform, allowing anyone there to watch the opening installment for free. The gambit follows Twitter’s move to allow longer video... Continue reading at Engadget
[ Engadget | 2023-06-27 18:24:03 UTC ]
More news stories like this | News stories tagged with:
#company made
#social platform
#worth checking
#takes place
#questions arise
#harriet walter
#american author
#science fiction
The professional program at the 2023 ALA Annual Conference was packed with information to help librarians and advocates battle book bans and other challenges to the freedom to read. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-27 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#fight censorship
#professional program
The ALA’s first-ever Rally for the Right to Read featured librarians and advocates speaking of the need to fight censorship and a keynote from author Ibram X. Kendi, who praised librarians as modern-day freedom fighters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-23 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#author ibram
#powerful message
#fight censorship
Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta... Continue reading at Advertising Age
[ Advertising Age | 2023-06-20 20:38:54 UTC ]
More news stories like this | News stories tagged with:
#kendrick lamar
#short film
#beautiful life
#nielsen
Princeton University Press and Editorial Planeta have started a new publishing partnership, simultaneously publishing select titles in English and Spanish. The first title, a history of Puerto Rico by historian Jorrell Meléndez-Badillo, publishes next April. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#editorial planeta
#publishing partnership
#puerto rico
#planeta
Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget
[ Engadget | 2023-06-06 09:25:43 UTC ]
More news stories like this | News stories tagged with:
#bad news
#business operations
#product design
#resolve issues
#tall order
#comic book
Meta has long been rumored to be building a platform to rival Twitter. After months of speculation, there are finally some details on how it might turn out, according to digital media marketing expert Lia Haberman, who has heard about the app through content creators approached by Meta.Haberman... Continue reading at Engadget
[ Engadget | 2023-05-22 11:15:43 UTC ]
More news stories like this | News stories tagged with:
#ve learned
#blue origin
#space agency
#forms part
#digital media
Folks are spending less time on Twitter since Elon Musk bought the social media site last year, but there’s still plenty of demand for similar platforms like Mastodon and Bluesky. To that point, Meta has long been rumored to be building its own platform to rival Twitter. After months of... Continue reading at Engadget
[ Engadget | 2023-05-19 18:16:25 UTC ]
More news stories like this | News stories tagged with:
#instagram account
#multiple services
#recently launched
#digital media
Nielsen and iSpot.tv also have integrations as YouTube rounds out measurement options. Continue reading at Advertising Age
[ Advertising Age | 2023-05-17 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Welcome to Ad Age’s NewFronts 2023 newsletter. We’ve been sharing a daily roundup of events, interviews and sessions from Interactive Advertising Bureau's dog-and-pony show throughout the week. You can find all of Ad Age's NewFronts coverage here. Twitter went from NoFronts to NewFronts—kind... Continue reading at Advertising Age
[ Advertising Age | 2023-05-04 14:42:00 UTC ]
More news stories like this | News stories tagged with:
#upfront negotiations
#digital platforms
#senior vp
#reach audiences
#premium publisher
The Movement of Rank and File Educators turned up to the event on May 1 to protest cuts to public resources spearheaded by Mayor Eric Adams, who was being honored with Literacy Partners' Champion of Literacy Award. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-02 04:00:00 UTC ]
More news stories like this |
Microsoft is taking its superb AI art / visual designer tool, Microsoft Designer, and opening it up to the general public today. The company is also publicizing its intelligent features: AI-generated captions and hashtags, new image formatting for social media, and AI-powered editing... Continue reading at PC World
[ PC World | 2023-04-27 17:06:28 UTC ]
More news stories like this | News stories tagged with:
#premium features
#additional comment
#graphic novel
The Booker Prize Foundation reveals a Nielsen study's data on consumers of translated fiction in the United Kingdom. The post London Book Fair: New Data on UK Readers of Translated Fiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-19 03:19:31 UTC ]
More news stories like this | News stories tagged with:
#uk readers
#translated fiction
#united kingdom
#nielsen
One of the defining features of Twitter since its inception has been the character limit, forcing users to be direct and concise. It’s such a big deal that when the limit was doubled, from just 140 characters to 280, it became a subject of primetime TV gags. But under the guiding hand of... Continue reading at PC World
[ PC World | 2023-04-14 14:57:40 UTC ]
More news stories like this | News stories tagged with:
#public square
#hate speech
A Publishing Perspectives exclusive: Beat Technology's newest platform is an audiobook and ebook app for Sweden's Adlibris book retailer. The post Norway’s Beat Technology Partners With Sweden’s Adlibris appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-13 16:52:02 UTC ]
More news stories like this | News stories tagged with:
#post norway
#beat technology
#ebook app
#audiobook
DSTLRY hopes to improve the treatment of creators in the industry by offering an opportunity to reap the benefits of their characters and content. Continue reading at The New York Times
[ The New York Times | 2023-04-13 16:26:24 UTC ]
More news stories like this | News stories tagged with:
#comic book
Regulators around world are cracking down on content being hoovered up by ChatGPT, Stable Diffusion and othersCutting-edge artificial intelligence systems can help you escape a parking fine, write an academic essay, or fool you into believing Pope Francis is a fashionista. But the virtual... Continue reading at The Guardian
[ The Guardian | 2023-04-10 09:10:17 UTC ]
More news stories like this | News stories tagged with:
#stable diffusion
#personal data
#copyright laws
#latest generation
#european parliament
#libraries
Random House Children's Books has acquired publishing rights from Hasbro for 'Kiya & the Kimoja Heroes,' a new animated action-adventure series starring a seven-year-old African girl, Kiya, whose passions for dancing and martial arts are transformed into superpowers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-06 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#random house
Last week, Twitter said it would start winding down the legacy verified program on April 1st, but over the weekend, that didn't happen, because (according to The Washington Post) unverifying users is a painstaking manual process. Meanwhile, another report indicated around 10,000 of the... Continue reading at Engadget
[ Engadget | 2023-04-04 11:15:47 UTC ]
More news stories like this | News stories tagged with:
#release dates
#product page
#april 17th
#privately owned
The American novelist, whose latest work is a fake biography of an avant-garde artist, on growing up in Mississippi and why her fiction has ‘never actively involved cellphones or the internet’Catherine Lacey, 37, is the author of three previous novels, including The Answers, currently being... Continue reading at The Guardian
[ The Guardian | 2023-04-01 17:00:01 UTC ]
More news stories like this | News stories tagged with:
#alternate history
#mid-20th century
#takes place
#novelists