Periscope videos will start showing pre-roll ads on Twitter.The media service is expanding a program it uses to push pre-roll video ads ahead of clips from publishing partners on the platform, and will now serve commercials before Periscope livestreams. On Tuesday, Twitter announced the new ad inventory, as it leans more heavily on video to turn around its declining ad sales."I see it as a natural extension of what Twitter is doing in video," said Matthew Derella, head of revenue at Twitter. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-03-28 00:00:00 UTC ]
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After a mainly flat first half for ad pages in 2011, big publishers are seeing ad page numbers fall in the third quarter. According to data from MagazineRadar, Meredith Corp.s magazine portfolio saw the biggest fall out of the big consumer publishers, down 11 percent in Q3. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
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Publishers Weekly now has more than 200,000 Twitter followers, passing that mark last week and as of today has more that 203,000 following the magazine via @PublishersWkly. Eileen Gardner, a self-professed pop culture junkie and aspiring author, was the 200,000th PW follower. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-25 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 25/10/2011 - 08:00 Penguin has pre-empted a novel set in contemporary San Francisco, with Penguin Press also to publish in the US following a 10-way auction there. Viking commissioning editor Will Hammond acquired UK and Commonwealth rights... Continue reading at The Bookseller
[ The Bookseller | 2011-10-25 00:00:00 UTC ]
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Darren Singh, advertising director for Hearst's Esquire magazine, has been appointed publisher of ShortList. Continue reading at Media Week
[ Media Week | 2011-10-25 00:00:00 UTC ]
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For the 12th consecutive quarter in a row, The Atlantic is reporting gains in print and online revenue. In third quarter 2011, overall advertising revenue is up 19 percent, with digital ad revenue soaring 41 percent and print up 3 percent over the third quarter of 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-24 00:00:00 UTC ]
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In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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Wordpress.com blogs just got ad-friendlier. On the heels of its acquisition of Lijit Networks, Federated Media Publishing has struck a deal to expand its ad network further, offering Wordpress.com bloggers the ability to tap into its monetization tools. The opt-in service will give Federated the... Continue reading at AdWeek
[ AdWeek | 2011-10-20 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 20/10/2011 - 15:13 Weidenfeld & Nicolson has acquired a debut novel in a "major" six-figure pre-empt deal, with the agent likening it to The Book Thief and The Boy in the Striped Pyjamas. W&N fiction publishing director Kirsty... Continue reading at The Bookseller
[ The Bookseller | 2011-10-20 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 14/10/2011 - 14:30 Waterstone's branches have begun implementing a promotional strategy based on "local insight and curiosity" rather than central dictates in the wake of the ending of the chain's decade-long three-for-two offer last week. Last... Continue reading at The Bookseller
[ The Bookseller | 2011-10-14 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 12/10/2011 - 15:35 The History Press has shrunk pre-tax losses to under £1m for 2010, down from £1.4m the previous year. Using an EBITA measure (recorded earnings before interest, tax and depreciation) the company recorded earnings of... Continue reading at The Bookseller
[ The Bookseller | 2011-10-12 00:00:00 UTC ]
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After showing growth for the first six months of 2011, consumer magazine ad pages fell 5.6 percent in the third quarter compared to the same period in 2010, according to newly released figures from Publishers Information Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
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Twitter has become part of the daily routine for almost every editor, but are you using it as effectively as you can? Here, four very different editors offer their advice for engaging and growing readership via Twitter. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-10 00:00:00 UTC ]
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Those who purchased the Kindle with Special Offers version of Amazon's e-reader can now expunge the ads for a one-time fee of $30. Continue reading at PC World
[ PC World | 2011-10-06 00:00:00 UTC ]
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As advertising clients continue to tighten the grip on their change purses, publishers are concocting solutions to show the value of their content, sites and magazines as an advertising platform. Meredith launched a ROI guarantee for select print advertisers in August, and now Time Inc. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-04 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 28/09/2011 - 08:39 Pan Macmillan will be holding the world's first live Twitter book signing to launch Lord Alan Sugar's book The Way I See It: Rants, Revelations and Rules for Life. The signing will be held over www.lordsugar.tv at 1pm... Continue reading at The Bookseller
[ The Bookseller | 2011-09-28 00:00:00 UTC ]
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Twitter has become part of the daily routine for almost every editor, but are you using it as effectively as you can? Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
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Amazon has launched its long-promised library lending program for its Kindle e-reader, and says more than 11,000 libraries are participating. E-book competitors -- like Barnes & Nobles' Nook, and Sony's Reader -- already offer something comparable. Continue reading at AllThingsD
[ AllThingsD | 2011-09-21 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 20/09/2011 - 13:00 Pan Macmillan has pre-empted rights in a debut novel about a young black hairdresser called Dorrie in present-day Texas, for a five-figure sum. Editorial director for fiction Jenny Geras bought UK and Commonwealth rights... Continue reading at The Bookseller
[ The Bookseller | 2011-09-20 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Tue, 20/09/2011 - 10:00 Amazon has begun rolling out its Appstore worldwide, with a selection of customers across western Europe, India and Australia getting early access. The store offers apps for Android-enabled devices, such as Samsung or HTC... Continue reading at The Bookseller
[ The Bookseller | 2011-09-20 00:00:00 UTC ]
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Today on the official Google blog, VP of display advertising Neal Mohan announced the launch of two new tools aimed at helping publishers manage ads and maximize revenue. Before now, its been difficult for publishers to manage all their video and mobile ad space from a single ad serverthe... Continue reading at AdWeek
[ AdWeek | 2011-09-16 00:00:00 UTC ]
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