Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers and app developers can sell ads, and mobile advertisers can purchase ads in real time. The move by Twitter underscores the growing importance of mobile advertising for the company, and perhaps signals a desire to play in the 'ad tech stack' battle being waged by Google, AOL and others. "The two major trends in the ad world right now are the rapid consumer shift toward mobile usage, and the industry shift to programmatic buying," wrote Twitter's vp revenue, product, Kevin Weil, in a blog post. "Twitter sits at the intersection of these, and we think by bringing MoPub’s technology and team to Twitter, we can further drive these trends for the benefit of consumers, advertisers, and agencies." Beside MoPub's exchange, Twitter says it plans to incorporate the company's real time bidding technology into Twitter's own ad platform, which should help Twitter scale its ad business. Early this year, Twitter opened up its advertising API as part of a push to bring more brands to the platform by allowing them to manage multiple campaigns in an automated fashion. Twitter's move comes as the mobile ad business seems to have consolidated, for the moment, around the giants Facebook, Google and... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-10 00:00:00 UTC ]
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The purchase of children's publisher Dry Climate, best known for its alphabetical books spotlighting cities, states, and regions across the U.S., is the latest in a string of acquisitions made by the regional books publisher Arcadia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-10 04:00:00 UTC ]
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'Our shared goal is to expand the audience for our authors and their books,' says S&S CEO Jonathan Karp in announcing the VBK acquisition. The post Simon & Schuster To Acquire the Netherlands’ VBK appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-06 21:39:31 UTC ]
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S&S has acquired VBK, the largest Dutch book publishing house, and its subsidiaries and sister companies. The move marks the first major instance of a promised international expansion at S&S since its acquisition by private equity firm KKR last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-06 04:00:00 UTC ]
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Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek
[ AdWeek | 2024-04-25 12:00:00 UTC ]
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The New York City–based subsidiary of Italian publisher the Mondadori Group has agreed to acquire the White River Junction, Vt.–based independent book publisher of titles on politics and sustainability. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-15 04:00:00 UTC ]
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Nonprofit library technology cooperative OCLC, the company behind WorldCat, has acquired CloudLibrary, a technology platform offering patrons access to digital content through libraries, from library e-book vendor Bibliotheca. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian
[ The Guardian | 2024-02-28 19:24:36 UTC ]
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The acquisition of All Seasons Press follows Skyhorse’s December 28 blockbuster deal to acquire Regnery, one of America’s best-known publishers of conservative authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-09 05:00:00 UTC ]
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Arcadia's purchase of the Cleveland-based house gives the publisher of books about local history and interest a larger footprint in the Midwest. Belt founder Anne Trubek will continue to head the publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2024-02-06 05:01:00 UTC ]
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German digital book distributor Bookwire enters the Italian market by acquiring distribution services from Bookrepublic. The post Germany’s Bookwire Acquires Bookrepublic’s Distribution Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-01 21:10:15 UTC ]
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Audiobook publisher RBmedia has acquired Berrett-Koehler’s audiobook publishing business, including its backlist, and will publish audiobook editions of new Berrett-Koehler titles under its business audiobook brand, Ascent Audio, beginning this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-29 05:00:00 UTC ]
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Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek
[ AdWeek | 2024-01-23 13:42:51 UTC ]
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The 50-year-old publisher of books on D.I.Y. home building and personal fitness will become AdventureKEEN's seventh imprint, and founding publisher Lloyd Kahn will continue to oversee the list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-05 05:00:00 UTC ]
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The 50-year-old publisher of books on DIY homebuilding and personal fitness will become AdventureKEEN's seventh imprint, and founding publisher Lloyd Kahn will continue to oversee the list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-05 05:00:00 UTC ]
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