Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers and app developers can sell ads, and mobile advertisers can purchase ads in real time. The move by Twitter underscores the growing importance of mobile advertising for the company, and perhaps signals a desire to play in the 'ad tech stack' battle being waged by Google, AOL and others. "The two major trends in the ad world right now are the rapid consumer shift toward mobile usage, and the industry shift to programmatic buying," wrote Twitter's vp revenue, product, Kevin Weil, in a blog post. "Twitter sits at the intersection of these, and we think by bringing MoPub’s technology and team to Twitter, we can further drive these trends for the benefit of consumers, advertisers, and agencies." Beside MoPub's exchange, Twitter says it plans to incorporate the company's real time bidding technology into Twitter's own ad platform, which should help Twitter scale its ad business. Early this year, Twitter opened up its advertising API as part of a push to bring more brands to the platform by allowing them to manage multiple campaigns in an automated fashion. Twitter's move comes as the mobile ad business seems to have consolidated, for the moment, around the giants Facebook, Google and... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-10 00:00:00 UTC ]
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Montreal-based software company Valsoft Corporation has acquired Above the Treeline, Inc., developer of Edelweiss, the digital workflow platform for booksellers and publishers. The move follows Valsoft's majority stake purchase in publishing software Klopotek in August 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-21 05:00:00 UTC ]
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Barnes & Noble acquired Sterling in 2003, and it was rebranded as Union Square & Co. in January 2022 at the direction of B&N CEO James Daunt. Emily Meehan will continue to head Union Square, which will become part of HBG's Grand Central Publishing Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-19 05:00:00 UTC ]
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Penguin Publishing Group will acquire the publishing assets of Amber-Allen Publishing, the independent publisher of personal development books. Upon completion of the deal, the list will be managed by the TarcherPerigee imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-13 05:00:00 UTC ]
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Online swaps and little libraries - a Cambridge puzzle exchange community was born out of the pandemic and is still thriving. Continue reading at CBC
[ CBC | 2024-10-29 08:00:00 UTC ]
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University of Toronto Press has acquired Legas Publishing and its backlist of approximately 225 scholarly books on cultural studies, language arts, and social sciences. It is UTP's fourth acquisition in the past 12 months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-22 04:00:00 UTC ]
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Regulator says advert by publisher of the Citizen newspaper ‘likely to harm national unity’ Tanzania has suspended the online operations of a top newspaper publisher after one of its publications ran an animated advert depicting the country’s president, Samia Suluhu Hassan, and referencing a... Continue reading at The Guardian
[ The Guardian | 2024-10-03 15:13:30 UTC ]
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The trial over the alleged ad tech monopoly begins Monday in Virginia. One month after a judge declared Google’s search engine an illegal monopoly, the tech giant faces another antitrust lawsuit that threatens to break up the company, this time over its advertising technology.The Justice... Continue reading at Fast Company
[ Fast Company | 2024-09-09 13:38:21 UTC ]
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Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian
[ The Guardian | 2024-08-28 06:35:43 UTC ]
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Continuing its international expansion, Simon & Schuster's Australian arm acquires Affirm Press, a 14-year-old independent publisher. The post Simon & Schuster Australia Acquires Affirm Press appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-08-26 15:00:02 UTC ]
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The agreement to buy the Melbourne-based independent publisher is Simon & Schuster's second overseas acquisition since it was bought by KKR late last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-26 04:00:00 UTC ]
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Digital media company Ziff Davis acquired tech publisher CNET from its parent company, Red Ventures, for more than $100 million, according to reporting from The New York Times. The acquisition confirms an Axios report from January, which found that Red Ventures had been... Continue reading at AdWeek
[ AdWeek | 2024-08-06 10:53:30 UTC ]
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Nicole Richie's claim to fame a few decades ago centered on her connected-at-the-hip relationship with debutante Paris Hilton, her co-starring role in their outlandish Fox reality show and her ability to crush the nightclub scene. Times have changed. The actress--who's... Continue reading at AdWeek
[ AdWeek | 2024-08-01 11:00:00 UTC ]
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When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget
[ Engadget | 2024-07-30 13:00:52 UTC ]
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Graywolf Press will publish two as-yet-untitled works of nonfiction—a book of criticism and a book on craft—by Story Prize winner and Booker Prize finalist Brandon Taylor. Editorial director Ethan Nosowsky acquired North American rights from Meredith Kaffel Simonoff at the Gernert Agency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-10 04:00:00 UTC ]
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The pending acquisition of Dreamscape will add more than 7,000 titles to RBmedia's catalog, giving the audiobook publishing giant more depth in such genres as mystery/thriller and romance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-10 04:00:00 UTC ]
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Jerry Della Femina, an icon of the advertising industry whose memoir about Madison Avenue’s rollicking heyday provided fodder for the hit cable series Mad Men, has a new campaign: selling his home.Della Femina and his wife, former TV journalist Judy Licht, have put their Upper East Side... Continue reading at Crains New York
[ Crains New York | 2024-06-12 17:29:24 UTC ]
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This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at Digiday
[ Digiday | 2024-06-12 04:01:00 UTC ]
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The perks were few and far between when I was an editorial assistant in book publishing in the early aughts. Mostly I did the job for the books and the proximity to authors and the occasional access to free leftover sandwiches from some lunchtime meeting or other (I was also lucky to do this... Continue reading at Literrary Hub
[ Literrary Hub | 2024-06-06 08:55:08 UTC ]
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Elsevier, Cengage Learning, Macmillan Learning, and McGraw Hill charge that Google has 'caused immeasurable harm' by advertising pirated content. The post Major Publishers Sue Google Over Ads for Pirated Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-05 21:10:35 UTC ]
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Pushkin Press, the London-based publisher, has acquired New Hampshire–based narrative nonfiction publisher Steerforth Press and its sister company Hanover Publisher Services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-29 04:00:00 UTC ]
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