Notice more TV ads lately? You’re not imagining it. The amount of commercial time on cable TV keeps increasing as networks try to make up for shrinking audiences by stuffing more ads into every hour of television. That’s despite years of promises to cut back on ads. Last quarter, commercial time rose 1 percent, according to Michael Nathanson, an analyst at MoffettNathanson LLC. After declining in 2017, the volume of ads increased every quarter last year and expanded again in the first half of 2019, he says. Fox was the only major cable network group to lower its ads last quarter, cutting them by 2 percent, according to Nathanson’s analysis. As TV viewership declines and more consumers jump to streaming services like Netflix, media companies have only a couple of options to generate the advertising revenue that Wall Street expects: They can raise prices, run more commercials or do a little of both. “Look at the decline in ratings,” Nathanson says. “Everyone’s got pressure to make their quarterly numbers. Long-term, it’s a very bad decision, but you don’t want to miss your numbers and have your stock go down.” Media companies are adding more commercials because sponsors are more sensitive to price increases than to clutter, says Brian Wieser, global president of business intelligence at the advertising giant GroupM. And if a TV network were to cut the time allotted for commercials, it would need to boost advertising rates to make up the difference—a tough sell if... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-02 17:18:39 UTC ]
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Richard Mollet on the importance of the Guadalajara International Book Fair to British publishers. Continue reading at The Bookseller
[ The Bookseller | 2015-11-28 00:00:00 UTC ]
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SERIES The Twilight Zone An annual tradition continues as KTLA presents an 18-episode marathon of Rod Serling's classic 1960s-era sci-fi anthology series. 9 a.m. to 6 p.m. KTLA 2 Broke Girls Ryan Hansen guest stars as Caroline's (Beth Behrs) ex-boyfriend. 9:30 p.m. CBS Elementary "Law &... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-26 00:00:00 UTC ]
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#tv highlights
The Publishers Association said it is “not expecting good news” from the Chancellor’s Spending Review tomorrow, while library campaigners have warned that further cuts to local councils could “all but destroy the public library service as we know it.” Continue reading at The Bookseller
[ The Bookseller | 2015-11-24 00:00:00 UTC ]
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'Troublemaker' by Leah Remini had a short-lived reign at #1; the book fell to #3 and was replaced at the top by John Grisham's 'Rogue Lawyer.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-18 00:00:00 UTC ]
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#ibooks bestsellers
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Perhaps the sky isn't falling after all when it comes to television advertising. Robust TV ad sales in October, as the new television season kicked off, drove the U.S. ad market to its best month this year, according to new data from Standard Media Index (SMI). In the findings from SMI, which... Continue reading at AdWeek
[ AdWeek | 2015-11-18 00:00:00 UTC ]
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Ahead of a December 8 vote on the proposal by the Anderson family to take Books-A-Million private, an advisory firm recommended that shareholders vote for the offer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-17 00:00:00 UTC ]
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The football season is over for Western League teams _ except for Fairfax. And the Lions (5-6) might not be losing anytime soon the way Ramses Hernandez keeps picking up yards. He's up to 2,131 yards rushing and 24 touchdowns. Fairfax has advanced to the City Section Division II quarterfinals on... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-16 00:00:00 UTC ]
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Jeanette Winterson has said that as a society "we've got our values all wrong" as she warned against further cuts to the arts ahead of the Chancellor’s autumn statement on 25th November. Continue reading at The Bookseller
[ The Bookseller | 2015-11-14 00:00:00 UTC ]
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Speculations are bubbling up again in Germany that a sale of book chain Thalia is on the horizon. Continue reading at The Bookseller
[ The Bookseller | 2015-11-14 00:00:00 UTC ]
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Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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More than 50 jobs may be lost at Glasgow's libraries after £2.4m worth of cuts have to be made. Continue reading at The Bookseller
[ The Bookseller | 2015-11-10 00:00:00 UTC ]
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Quadrille is publishing a new James Martin TV tie-in, titled More Home Comforts. Continue reading at The Bookseller
[ The Bookseller | 2015-11-07 00:00:00 UTC ]
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AIM Media Indiana, LLC announced today that is has acquired the print and online newspaper publishing assets and the commercial printing assets from Home News Enterprises, LLC (“HNE”) of Columbus, Indiana, according to John ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-04 00:00:00 UTC ]
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Over 40 authors including Alan Gibbons, Cathy Cassidy and Michael Rosen have backed a protest against the current UK school system following the "deeply disturbing" findings of a poll which suggested more than half of teachers are thinking of quitting. Continue reading at The Bookseller
[ The Bookseller | 2015-11-03 00:00:00 UTC ]
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Better late than never: The long-awaited deal for Vice Media to take over A+E Networks' H2 network, which many expected to be announced last spring, was finalized today. As expected, Vice will take over History offshoot H2—which will now be called Viceland—beginning early next year. The new... Continue reading at AdWeek
[ AdWeek | 2015-11-03 00:00:00 UTC ]
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Double digit growth in its general merchandise operation plus increases in its core book business led to a 8.8% increase in revenue at Indigo for its second quarter ended September 26, 2015 compared to last year’s second period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-03 00:00:00 UTC ]
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A theorem for coloring a large class of “perfect” mathematical networks could ease the way for a long-sought general coloring proof. The post What Coloring Books Have in Common With Networks and Nodes appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-10-31 00:00:00 UTC ]
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#coloring books
When The New York Times announced that it would create a separate, centralized group of editors and designers to focus on producing its daily print product, those at the German publishing giant Axel Springer’s Die Welt took particular notic ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-30 00:00:00 UTC ]
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Jane Friedman, c.e.o. of Open Road Integrated Media, on ebooks, backlist and drinking "the Kool-Aid very early on digital". Continue reading at The Bookseller
[ The Bookseller | 2015-10-27 00:00:00 UTC ]
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The French cartoonist Riad Sattouf spent the earliest years of his life in three dictatorships. One dictator was Col. Moammar Kadafi, the "supreme leader" of Libya, where Sattouf and his parents moved when he was 2. Another was President Hafez Assad of Syria, where they relocated when he was 4.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-24 00:00:00 UTC ]
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