Nielsen and rivals are challenged by homes that only stream to mobile devices, which are growing fast but not included in big data sets. Continue reading at 'Advertising Age'
[ Advertising Age | 2023-03-27 14:00:00 UTC ]
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Comparison sites and Amazon boost spending on the small screen – but Google and Facebook cut campaignsDigital businesses- online-only companies such as Amazon and traditional firms promoting online services – spent a record £639m on TV ad campaigns in 2016 to become the biggest-spending group of... Continue reading at The Guardian
[ The Guardian | 2017-02-23 00:00:00 UTC ]
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Connect Books’ parent company has sold off one of its businesses for a value of £64.4m. Continue reading at The Bookseller
[ The Bookseller | 2017-02-08 00:00:00 UTC ]
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Four board members step down as TheStreet.com investor gains a 29 percent stake in the digital magazine. The post Spear Point Invests $1 Million into Salon Media Group appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-03 00:00:00 UTC ]
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Orion Publishing Group has restructured its group marketing team, hiring several new people as part of a drive to deliver "more integrated" support for its individual imprints and authors. Continue reading at The Bookseller
[ The Bookseller | 2017-02-03 00:00:00 UTC ]
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Canadian Publishers' Council, which represents the interests of Canada's largest trade, education and professional publishers, has finalized its merger with the Canadian Education Research Council. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-02 00:00:00 UTC ]
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Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working with measurement companies such as comScore, DoubleVerify, IAS, Moat and Nielsen... Continue reading at AdWeek
[ AdWeek | 2017-01-21 00:00:00 UTC ]
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Offering employment to existing US Nielsen Book employees, the Nielsen Book practice becomes NPD Book in the new acquisition. The post Industry Changes: Nielsen Book’s US Services Sold to NPD Group appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-20 00:00:00 UTC ]
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Freelance journalist Fiona Cummins' debut novel Rattle (Pan Macmillan) is being adapted for television by Stephen Susco, screenwriter behind "The Grudge" and "Red". Continue reading at The Bookseller
[ The Bookseller | 2017-01-18 00:00:00 UTC ]
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A 36-year-old kids' fantasy novel comes to UK and US screens this month. 'Ronya, the Robber's Daughter' is by Astrid Lindgren, author of Pippi Longstocking. The post An English Translation of a Japanese TV Series Based on a Swedish Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-16 00:00:00 UTC ]
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Rob Waddington has been appointed group sales director for Penguin Random House UK following the resignation of Mike Symons from the role. Continue reading at The Bookseller
[ The Bookseller | 2017-01-11 00:00:00 UTC ]
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The National Coalition Against Censorship has issued a statement in defense of Simon & Schuster after the book deal with Milo Yiannopoulos received widespread backlash and threats of boycotts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-06 00:00:00 UTC ]
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In the face of pressure for Simon & Schuster to drop the far-right star’s book Dangerous in the US, campaigners say that stifling him will have ‘a chilling effect’A boycott of far-right controversialist Milo Yiannopoulos’s publisher Simon & Schuster will have “a chilling effect” on... Continue reading at The Guardian
[ The Guardian | 2017-01-06 00:00:00 UTC ]
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Julia Roberts is starring in Annapurna Pictures' TV adaptation of Maria Semple's second novel Today Will be Different. Continue reading at The Bookseller
[ The Bookseller | 2016-12-21 00:00:00 UTC ]
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While many publishers are trying to forge direct connections with readers as a defense against Facebook, The Boston Globe is using the social giant itself to engage its readers. The Globe started a private Facebook group December 2 for subscribers to discuss the news. While other publishers are... Continue reading at Digiday
[ Digiday | 2016-12-20 00:00:00 UTC ]
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Hubert Burda needs consent from BBC Worldwide before it can acquire publisher of Top Gear magazine and other titlesThe Radio Times is poised to go into foreign ownership, as German publisher Hubert Burda finalises a deal to buy its parent company.Immediate Media, which struck a £121m deal with... Continue reading at The Guardian
[ The Guardian | 2016-12-19 00:00:00 UTC ]
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Viking's recently-published title The Power is set to be turned into a long-running, global television series by Sister Pictures, co-producers of ITV's "Broadchurch". Continue reading at The Bookseller
[ The Bookseller | 2016-12-16 00:00:00 UTC ]
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Facebook's announcement that it was taking steps to crack down on hoaxes and fake news on the platform drew attention to a specific type of fake news ads -- those that masquerade as legitimate news sites. Publishers have long been the victim of such schemes, but they have few options to squash... Continue reading at Digiday
[ Digiday | 2016-12-16 00:00:00 UTC ]
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#taking steps
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Condé Nast's Food Innovation Group dominated 2016 in all of those areas: food, innovation and groups. FIG houses Bon Appétit (the magazine and multiple digital platforms), Epicurious (the website and app), The Farm (the branded content division), and the FIG Influencers Network (the blog... Continue reading at AdWeek
[ AdWeek | 2016-12-15 00:00:00 UTC ]
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The magazine adds an ampersand to make its logo more adaptable to digital and brand extensions. The post A Better Logo for Better Homes and Gardens appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-14 00:00:00 UTC ]
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The next-generation television company may be in your pocket. Snapchat, once pegged by the public as a social-messaging app and recently self-declared camera-based platform, is actually starting to look more and more like TV for young viewers who prefer smartphones over flat screens, industry... Continue reading at AdWeek
[ AdWeek | 2016-12-12 00:00:00 UTC ]
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