By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to the latest Nielsen Global Corporate Sustainability report published in late 2015. Packaged goods giant Unilever recently did its own study and found that there is an untapped opportunity of around $1 trillion in sales globally for "sustainable goods."Coors Light marketers tested their sustainability ad and promotional campaign concepts with consumers before moving forward. "They saw it as positive new news for the brand," Ms. Vives said. "They saw it as a fresh approach, especially in the American light lager segment." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-27 00:00:00 UTC ]
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A patent, titled “Display screen or portion thereof with animated graphical user interface,” gives Apple the exclusive right to the page turn in an e-reader application. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-25 00:00:00 UTC ]
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Apple now holds the patent for the appearance of their animation which makes it look as if the reader of an ebook is turning a physical page. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-11-21 00:00:00 UTC ]
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James Daunt has said Waterstones booksellers must work harder to meet customers’ needs... Continue reading at The Bookseller
[ The Bookseller | 2012-11-19 00:00:00 UTC ]
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Editor's Note: This story originally appears on FOLIO: sister site, minonline.com Continue reading at Folio Magazine
[ Folio Magazine | 2012-11-16 00:00:00 UTC ]
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#sister site
Participants at the African Media Leaders Forum in Dakar, Senegal, today heard how twinning partnerships between African newspapers, and newspapers elsewhere, are leading the way to developing successful business strategies and strengthening financia ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
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Like Kobo, Amazon's Japan ebookstore is hampered by limited title selection, but the recent launch will motivate publishers to finally digitize their catalogs. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-05 00:00:00 UTC ]
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While many predicted Hurricane Sandy could follow in the footsteps of "Geronimo" and the Arab Spring--a shining moment for social media and citizen-journalism--Time turned to Instagram ahead of the storm. Continue reading at Folio Magazine
[ Folio Magazine | 2012-11-01 00:00:00 UTC ]
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#shining moment
Waterstones has launched a “light-hearted” branding campaign to coincide with selling... Continue reading at The Bookseller
[ The Bookseller | 2012-10-25 00:00:00 UTC ]
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In some ways, Dennis Loy Johnson and Valerie Merians are the prototypical independent publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-19 00:00:00 UTC ]
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(Reuters) - Germany's largest newspaper publisher will introduce a paywall for its flagship national daily Die Welt by the end of this year and is confident competitors will follow suit, Axel Springer Chief Executive Mathias Doepfner said. In an ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-18 00:00:00 UTC ]
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Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek
[ AdWeek | 2012-10-11 00:00:00 UTC ]
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Quercus is to make a second move into the US with a "startup operation" that will begin... Continue reading at The Bookseller
[ The Bookseller | 2012-10-10 00:00:00 UTC ]
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Waterstones is rolling out a new branding campaign set to emphasise the benefits of shopping in a... Continue reading at The Bookseller
[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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The Friends of Manchester Central Library are celebrating what they hail "a u-turn" by... Continue reading at The Bookseller
[ The Bookseller | 2012-10-02 00:00:00 UTC ]
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There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek
[ AdWeek | 2012-10-01 00:00:00 UTC ]
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Barnes & Noble will release its self-publishing platform PubIt in the UK following the launch... Continue reading at The Bookseller
[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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Booksellers have become book writers for a popular science project from Icon Books. Icon’s... Continue reading at The Bookseller
[ The Bookseller | 2012-09-27 00:00:00 UTC ]
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YUDU Media is to make a push into the education market with the launch of YUDU Education, a new... Continue reading at The Bookseller
[ The Bookseller | 2012-09-24 00:00:00 UTC ]
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A group of Special Ops veterans released its own ebook, 'No Easy Op,' suggesting 'No Easy Day' author Matt Bissonnette wrote his book in part due to ‘bad blood’ with his former unit. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-09-05 00:00:00 UTC ]
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Bestselling authors Cormac McCarthy, Walter Isaacson, the late Nora Ephron, and Jennifer Egan are among the many authors represented by ICM Partners, whose book sales are boosted by the adaptation of their work to film and television, all under the watchful eyes of agents Ron Bernstein, Josie... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-08-17 00:00:00 UTC ]
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