By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to the latest Nielsen Global Corporate Sustainability report published in late 2015. Packaged goods giant Unilever recently did its own study and found that there is an untapped opportunity of around $1 trillion in sales globally for "sustainable goods."Coors Light marketers tested their sustainability ad and promotional campaign concepts with consumers before moving forward. "They saw it as positive new news for the brand," Ms. Vives said. "They saw it as a fresh approach, especially in the American light lager segment." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-27 00:00:00 UTC ]
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Dotdotdot imagines its users as one big book discussion group, with everyone wielding the same highlighter. Instapaper and Readability have both found success offering a simple, core interaction: save an article online to read somewhere else later. With both you can also follow what friends... Continue reading at Fast Company
[ Fast Company | 2013-05-13 00:00:00 UTC ]
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The new children's book House of Secrets was written by a first-time novelist but there are already predictions that it will be a runaway bestseller. Continue reading at Stuff
[ Stuff | 2013-05-11 00:00:00 UTC ]
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Egmont plans “major” campaigns, including TV advertising, for two summer titles from... Continue reading at The Bookseller
[ The Bookseller | 2013-05-10 00:00:00 UTC ]
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Tom Tivnan reveals the whirlwind fortnight which took Lady Thatcher’s authorised biography... Continue reading at The Bookseller
[ The Bookseller | 2013-05-03 00:00:00 UTC ]
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A sense of displacement permeates the 'Telex from Cuba' writer's second novel, set amid the social and political unrest of Manhattan and Italy in the 1970s.Rachel Kushner's house in Angelino Heights feels about a million miles — and a million years — from the tumult embodied in her novels. There... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-04-12 00:00:00 UTC ]
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Over the course of its 100-year history, Harvard University Press in Cambridge, Mass., has had to navigate difficult times. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-12 00:00:00 UTC ]
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#100-year history
How do you live with the knowledge that your baby is dying? A radiant new memoir chronicles the nine months after a mother's worst nightmare came true.Emily Rapp is not one to sugarcoat hard truths, including the brutal diagnosis she and her husband received in January 2011 when they took their... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-03-15 00:00:00 UTC ]
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Brenda Peterson is one of the growing number of authors who are working on self-published projects in addition to writing books released by traditional houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-10 00:00:00 UTC ]
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The Paris Cookbook Fair that took place in the Carrousel du Louvre, February 22-24 brought in nearly 3,000 attendees to visit 102 booths of publishers, writers, and agents. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-01 00:00:00 UTC ]
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Penguin UK c.e.o. Tom Weldon has said the publisher will be making connections with creative... Continue reading at The Bookseller
[ The Bookseller | 2013-02-25 00:00:00 UTC ]
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Amazon is pursuing more direct relationships with literary agents and authors, targeting them... Continue reading at The Bookseller
[ The Bookseller | 2013-02-21 00:00:00 UTC ]
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#direct relationships
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Debbie Ford wrote 'The Dark side of the Light Chasers,' a self-help book. Debbie Ford built on her self-help books to become a lecturer, teacher, self-help coach at the The Ford Institute for Transformational Training. Ford passed on Sunday. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-02-19 00:00:00 UTC ]
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Possibly the most successful house maid in the world, the children's book character Amelia Bedelia turns 50 on Tuesday. More than 35 million copies of the books have sold. Continue reading at ABC News
[ ABC News | 2013-01-29 00:00:00 UTC ]
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More children are going digital, according to Scholastic's latest study, and the percentage of boys reading passionately and for fun is up, while girls are down. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-22 00:00:00 UTC ]
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#latest study
Fans angry over a delayed ebook release for the finale in Robert Jordan's 'Wheel of Time' series have given the book one-star ratings on Amazon. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-01-19 00:00:00 UTC ]
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The value of the children’s physical books market last year was marginally up on 2011,... Continue reading at The Bookseller
[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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#brands push
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Aptly titled new Tumblr "Lousy Book Covers" collects the delightfully dubious achievements in jacket design. The book Spending Christmas With a Yeti is already at a marketplace disadvantage, what with that title, but then there’s the book cover. Oh boy, where to start. The real-life... Continue reading at Fast Company
[ Fast Company | 2013-01-10 00:00:00 UTC ]
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In its annual report on the progress it has made in hitting various environmental goals, Hachette Book Group said today that it is ahead of pace in two key areas but behind in a third. HBG has already surpassed its target for reducing total greenhouse gas emissions as well as for the use of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-12 00:00:00 UTC ]
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Spain’s financial crisis and slump in book sales has led Spanish-language publishers to focus on Latin America, with agents bypassing Spain to sell rights directly in the region. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
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Amazon has said that it is to open a European publishing wing headquartered in Luxembourg,... Continue reading at The Bookseller
[ The Bookseller | 2012-11-29 00:00:00 UTC ]
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