Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its acquisition of Time Warner by making a deal to buy AppNexus, an ad tech platform. As George Slefo writes in Ad Age, "The move will undoubtedly shake up the current ad landscape as well as challenge the so-called duopoly of Google and Facebook" by giving advertisers an alternative major destination for their spending. AppNexus offers publishers software to automate ad sales in formats like display, audio and over-the-top video. The experts Slefo talked to say AppNexus will provide the newly expanded AT&T the ad-tech "plumbing" it needs to sell its expanding portfolio of inventory. But AT&T still has other hurdles, like how to tie together consumer data across mobile, TV and other devices as it capitalizes on Time Warner's content. Mike Baker, CEO at ad tech company DataXu, told Slefo: "While AppNexus would bring them all the ad tech plumbing they need, this kind of next-generation analytics would still be a missing piece."'A real bike for real Americans'Harley-Davidson, a Wisconsin-based brand heavily steeped in Americana, has been caught up in a trade dispute between the Trump administration and the European Union. And as a result, it's shifting some production abroad. (It... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-06-26 00:00:00 UTC ]
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One year after opening up livestreaming to the masses, publishers are stepping up their efforts to make money from their Facebook clips. Today, Hearst-owned Elle is running its first branded Facebook Live video for jewelry brand David Yurman. At 2 p.m. Eastern time, the publisher will stream a... Continue reading at AdWeek
[ AdWeek | 2017-03-17 00:00:00 UTC ]
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President Trump's budget proposal for fiscal 2018 calls for completely eliminating funding for the NEA and NEH as well as a number of other domestic programs. The LitNet arts coalition called the NEA proposal "an assault on free expression." Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-16 00:00:00 UTC ]
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Scotland’s First Minister Nicola Sturgeon’s suggestion that she may seek an independence referendum in the next two years has divided Scottish publishers at the fair. Continue reading at The Bookseller
[ The Bookseller | 2017-03-16 00:00:00 UTC ]
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Publishers that include advertising within their Facebook Instant Articles will soon have more flexibility when it comes to placement. Product manager Harshit Agarwal announced in a Facebook Media blog post that starting next week, ads can be placed up to every 250 words within Instant Articles.... Continue reading at AdWeek
[ AdWeek | 2017-03-10 00:00:00 UTC ]
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#include advertising
As part of its Journalism Project, Facebook has revealed that it will allow publishers to place more ads in Instant Articles. That will allow sites like the Washington Post and New York Times to eke a bit more money out of posts published directly on... Continue reading at Engadget
[ Engadget | 2017-03-10 00:00:00 UTC ]
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#journalism project
Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox... Continue reading at Advertising Age
[ Advertising Age | 2017-03-09 00:00:00 UTC ]
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#latest move
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#top chef
You wouldn't know it looking at the Twitter account for Hoosier Basketball magazine, which counts just a few hundred followers. But the annual print publication, now in its 47th year, is an Indiana institution. On Sunday, the man who built it into an institution, Garry Donna, passed away at the... Continue reading at AdWeek
[ AdWeek | 2017-03-06 00:00:00 UTC ]
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Have books ever been more relevant? Has the industry ever faced such a complicated set of challenges? Continue reading at The Bookseller
[ The Bookseller | 2017-03-04 00:00:00 UTC ]
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As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads.... Continue reading at AdWeek
[ AdWeek | 2017-02-27 00:00:00 UTC ]
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Lost classic children’s British comics from the 1970s and ’80s are to be brought back to life by 2000 AD, following its acquisition of the Fleetway and IPC Youth group archive from Egmont UK last year. Continue reading at The Bookseller
[ The Bookseller | 2017-02-27 00:00:00 UTC ]
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A Q&A with the Folio: Association Media Summit panelist on the nuances of selling ads and event sponsorships for the non-profit association's for-profit magazine, The Crisis. The post How the NAACP’s Reggie Thomas Navigates Ad Sales and Event Sponsorships appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-24 00:00:00 UTC ]
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Facebook's ambitions for video have been pretty explicit. And now the social network is (officially) introducing a way for its publishing partners to get paid for them. Rather than front-loading ads the way YouTube and so many others do, these will a... Continue reading at Engadget
[ Engadget | 2017-02-24 00:00:00 UTC ]
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Through disruptive thinking, Jay Lauf and Sam Olstein have taken two of America's oldest brands to the forefront of media Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
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Comparison sites and Amazon boost spending on the small screen – but Google and Facebook cut campaignsDigital businesses- online-only companies such as Amazon and traditional firms promoting online services – spent a record £639m on TV ad campaigns in 2016 to become the biggest-spending group of... Continue reading at The Guardian
[ The Guardian | 2017-02-23 00:00:00 UTC ]
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Publishers and creators might soon be able to make more money off their Facebook video content. Facebook is introducing or expanding three types of video ads for both the social network and publishers' websites: in-stream video ads for publisher websites, expanding ad breaks for Facebook Live... Continue reading at AdWeek
[ AdWeek | 2017-02-23 00:00:00 UTC ]
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Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company, examined content from four major publishers--Cond? Nast,... Continue reading at AdWeek
[ AdWeek | 2017-02-22 00:00:00 UTC ]
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Programmatic advertising has been back under the spotlight this week, as brands rushed to pull digital advertising in the wake to a The Times exposé on the state of ad misplacement. News publishers also had ads paused across their properties - some for several days. "They [agencies] just wanted... Continue reading at Digiday
[ Digiday | 2017-02-18 00:00:00 UTC ]
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An association of well-known publishers has responded to the recent call by Procter & Gamble to clean up digital advertising or lose access to P&G's massive budgets, arguing that advertising with high-quality websites is one way out of the digital mess.P&G Chief Brand Officer Marc... Continue reading at Advertising Age
[ Advertising Age | 2017-02-17 00:00:00 UTC ]
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#industry standards
Sara Baume’s second novel is a powerful meditation on art, loneliness and finding one’s place in the world. Continue reading at The Bookseller
[ The Bookseller | 2017-02-17 00:00:00 UTC ]
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HBO wants the internet to give up its lies.To do so, it's working with Whisper on a piece of the marketing for the new show "Big Little Lies" in an effort to generate conversation around the program. Whisper, launched as an anonymous app, gained some popularity in 2014 when the internet started... Continue reading at Advertising Age
[ Advertising Age | 2017-02-13 00:00:00 UTC ]
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