Donald Trump's presidential campaign has boasted often that it made better use of Facebook's advertising tools than Hillary Clinton's campaign did. An internal Facebook white paper, published days after the election, shows the company's data scientists agree."Both campaigns spent heavily on Facebook between June and November of 2016," the author of the internal paper writes, citing revenue of $44 million for Trump and $28 million for Clinton in that period. "But Trump's FB campaigns were more complex than Clinton's and better leveraged Facebook's ability to optimize for outcomes."The paper, obtained by Bloomberg and discussed here for the first time, describes in granular detail the difference between Trump's campaign, which was focused on finding new donors, and Clinton's campaign, which concentrated on ensuring Clinton had broad appeal. The data scientist says 84 percent of Trump's budget asked people on Facebook to take an action, like donating, compared with 56 percent of Clinton's. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-04-04 00:00:00 UTC ]
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The marketing and publicity team behind Maggie O'Farrell's Hamnet (Tinder Press) have unfurled a living billboard in south London, as part of their summer reading campaign. Continue reading at The Bookseller
[ The Bookseller | 2021-08-17 10:34:54 UTC ]
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There has been lots of media buzz around the latest wave of books about the Trump administration. But how are they selling compared to yesterday's hits? Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-13 04:00:00 UTC ]
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The former staffer thought others would be outraged by what he’d heard. He was wrong. Continue reading at The Washington Post
[ The Washington Post | 2021-08-02 05:46:34 UTC ]
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Michael Wolff details the end of Trump’s term while feeding readers’ appetite for spectacle. Continue reading at The Washington Post
[ The Washington Post | 2021-07-23 12:00:00 UTC ]
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Last Thursday, with confirmed cases of COVID-19 again rising across the US, Dr. Vivek Murthy, the surgeon general, issued his first advisory since the Biden administration took office: health mis- and disinformation, he said, has prolonged the pandemic, not least by exposing Americans to... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-07-21 12:37:08 UTC ]
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Penguin Random House announces book is expected in late 2022 with proceeds going to charityThe Duke of Sussex has agreed a publishing deal to write his memoirs and said he would do so “not as the prince I was born, but as the man I have become”.The global deal for his “literary memoir” was... Continue reading at The Guardian
[ The Guardian | 2021-07-19 18:37:55 UTC ]
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Donald Trump, in response to the numerous exposés on his presidency hitting shelves this year, has taken to doing angry rebuttal interviews and praising books by his political allies. But I guess it runs in the family: as Internet sleuths discovered yesterday, Trump plagiarized HarperCollins... Continue reading at Literrary Hub
[ Literrary Hub | 2021-07-15 17:38:27 UTC ]
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They offer vivid details, and try to save their reputations, in a new book by Post reporters. Continue reading at The Washington Post
[ The Washington Post | 2021-07-15 08:42:00 UTC ]
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“The Trump books are coming.” Late last month, Katie Rogers, a White House correspondent at the New York Times, warned us that we could soon expect a raft of new titles about Trump’s final months in office to hit bookstores, written by big-name reporters from her beat and the wider world of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-07-14 12:33:57 UTC ]
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Trump was taken to the White House bunker during protests last year over the police killing of George Floyd. Continue reading at The Huffington Post
[ The Huffington Post | 2021-07-14 04:58:33 UTC ]
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The novel was at first rejected by American publishers who thought it would be felled by Trump fatigue. Continue reading at The Washington Post
[ The Washington Post | 2021-07-13 12:00:00 UTC ]
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"For Trump, the goal is almost entirely the media attention," Wolff told a reporter. "Good, bad, indifferent, doesn’t matter.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-07-12 18:21:14 UTC ]
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#LoveAudio, the Publishers Association's annual audiobook campaign, will return for a fifth year this month. Continue reading at The Bookseller
[ The Bookseller | 2021-07-10 01:47:32 UTC ]
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Privacy abuses and misinformation were secondary concerns, two tech reporters write. Continue reading at The Washington Post
[ The Washington Post | 2021-07-09 05:04:42 UTC ]
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When Trump’s former national security adviser was told his proposed title had a sexual connotation, he reportedly told publishers their minds were "in the gutter." Continue reading at The Huffington Post
[ The Huffington Post | 2021-06-30 08:23:11 UTC ]
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The president put public relations before public health, says a new book from two Post reporters. Continue reading at The Washington Post
[ The Washington Post | 2021-06-25 12:00:00 UTC ]
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Wildfire has signed memoir We Will Not Be Saved, a “clarion call” to protect the rainforest and respect tribespeople by Nemonte Nenquimo and Mitch Anderson. Continue reading at The Bookseller
[ The Bookseller | 2021-06-24 23:25:53 UTC ]
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Bloomsbury is to publish I Alone Can Fix It, a behind-the-scenes account of former US President Donald Trump’s final year in office, by Carol Leonnig and Philip Rucker. Continue reading at The Bookseller
[ The Bookseller | 2021-06-24 12:07:21 UTC ]
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Ahead of Amazon's Prime Day sales event, set for June 21 and 22, the ABA is reviving its #BoxedOut campaign, which is aimed at highlighting the danger that Amazon's dominance of online retailing continues to pose for local communities and independent stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
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Author of Fire and Fury’s final book on Trump, Landslide, will cover his ‘tumultuous last months at the helm of the country’Michael Wolff’s third book about Donald Trump, focusing on the final days of his presidency, will be published in July under a provocative title: Landslide. Related: Trump... Continue reading at The Guardian
[ The Guardian | 2021-06-17 14:56:19 UTC ]
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