Donald Trump's presidential campaign has boasted often that it made better use of Facebook's advertising tools than Hillary Clinton's campaign did. An internal Facebook white paper, published days after the election, shows the company's data scientists agree."Both campaigns spent heavily on Facebook between June and November of 2016," the author of the internal paper writes, citing revenue of $44 million for Trump and $28 million for Clinton in that period. "But Trump's FB campaigns were more complex than Clinton's and better leveraged Facebook's ability to optimize for outcomes."The paper, obtained by Bloomberg and discussed here for the first time, describes in granular detail the difference between Trump's campaign, which was focused on finding new donors, and Clinton's campaign, which concentrated on ensuring Clinton had broad appeal. The data scientist says 84 percent of Trump's budget asked people on Facebook to take an action, like donating, compared with 56 percent of Clinton's. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-04-04 00:00:00 UTC ]
News tagged with:
#advertising tools
#$44 million
#$28 million
#broad appeal
#data scientist
BookTrust Represents and Children's Laureate Cressida Cowell have revealed the pairings for #PassThePen, a social media campaign designed to help promote visibility, champion new voices and generate book sales for emerging authors and illustrators of colour. Continue reading at The Bookseller
[ The Bookseller | 2020-11-12 00:41:21 UTC ]
More news stories like this | News stories tagged with:
#booktrust represents
#emerging authors
In the last four years, there have been so many Trump books. Many have been massive bestsellers. Many have dominated the headlines, steered the conversation for days. So can you really blame any publishing house for jumping at the chance to publish the outgoing president’s memoir? Well . . .... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-11 14:59:09 UTC ]
More news stories like this | News stories tagged with:
#trump books
#outgoing president
#literary hub
While books about the outgoing US president have been bestsellers for the last four years, Trump might be a step too far for some publishersFact-checkers are quaking in their boots amid reports that Donald Trump could be being “courted for a new tome on his time in the White House”. The... Continue reading at The Guardian
[ The Guardian | 2020-11-11 14:24:45 UTC ]
More news stories like this | News stories tagged with:
#tv deal
#white house
#source familiar
#tv deals
#michelle obama
#joint deal
#bill clinton
#memoir
#penguin random house
CNN’s election-count coverage ended as it began: with Wolf Blitzer all excited. “After four long, tense days, we’ve reached a historic moment in this election,” he said. “We can now project the winner of the presidential race.” One thrumming musical interlude later, the network reported that... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-11-09 12:59:12 UTC ]
More news stories like this | News stories tagged with:
#independent company
#hollywood reporter
#rotating cast
#bookstore
Trump first said it was going to be at the Four Seasons and everyone assumed it was the hotel but he later clarified it was Four Seasons Total Landscaping. Continue reading at Slate
[ Slate | 2020-11-07 23:30:22 UTC ]
More news stories like this | News stories tagged with:
#adult book
Sky TV hosts celebrate Donald Trump’s re-election too early. Plus: Woolworths partnership with News Corp sparks backlashAndrew Bolt was so excited late on Wednesday afternoon when he believed “Donald Trump seems to have won again” he warned Herald Sun readers he might just gloat on his Sky News... Continue reading at The Guardian
[ The Guardian | 2020-11-06 00:46:48 UTC ]
More news stories like this | News stories tagged with:
#andrew bolt
#wednesday afternoon
#ha ha
#news corp
Author Holly Bourne has launched a campaign to support bookshops during lockdown, involving more than 300 writers so far. Continue reading at The Bookseller
[ The Bookseller | 2020-11-05 06:38:02 UTC ]
More news stories like this | News stories tagged with:
#support bookshops
#bookshop
More than 500 authors and illustrators have signed a letter by illustrator Dapo Adeola asking the BBC and the wider media to credit illustrators. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 17:24:53 UTC ]
More news stories like this |
Simon & Schuster is launching a billboard campaign in Sheffield to promote Russ Thomas' debut novel Firewatching. Continue reading at The Bookseller
[ The Bookseller | 2020-11-02 11:36:23 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
The Michigan native teams up with bestselling author Don Winslow in new pro-Biden video. Continue reading at HuffPost
[ HuffPost | 2020-10-28 08:46:27 UTC ]
More news stories like this | News stories tagged with:
#bestselling author
Pluto has launched a pre-order campaign which helps raise funds for the Joint Council for the Welfare of Immigrants. It comes ahead of the publication of The Truth About Modern Slavery by Emily Kenway in January next year. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 00:21:20 UTC ]
More news stories like this | News stories tagged with:
#pre-order campaign
Books published in the Trump era reveal the battles over, and changes in, the American presidency today. In this special episode of “Presidential,” Post nonfiction book critic Carlos Lozada shares what he’s learned from reading more than 150 of them. Continue reading at The Washington Post
[ The Washington Post | 2020-10-23 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#special episode
#nonfiction book
Workman Publishing has launched a campaign to encourage readers to buy books from their local independent bookstore this holiday season, under the slogan. "Shop Local NOW, So You Can Shop Local FOREVER." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-22 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#workman publishing
#encourage readers
#buy books
#holiday season
#shop local
#independent bookstore
Bluebird has swiped a guide to online dating and text communication from Facebook's former in-house psychiatrist Dr Mimi Winsberg. Continue reading at The Bookseller
[ The Bookseller | 2020-10-21 23:03:38 UTC ]
More news stories like this | News stories tagged with:
#online dating
Great Lakes Independent Booksellers Association members raised concerns during its annual membership meeting about the strategy behind the rollout to the ABA's Boxed Out marketing campaign. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-21 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing campaign
#booksellers association
In this David-versus-Goliath battle, mom-and-pop bookstores wrapped themselves in Amazon's familiar brown cardboard as a protest against the retail giant and a plea to shop local. The Instagram-ready stunt, with Amazon lookalike boxes covered in sick literary burns and topical quips, came... Continue reading at AdWeek
[ AdWeek | 2020-10-19 20:06:41 UTC ]
More news stories like this | News stories tagged with:
#retail giant
#shop local
#bookstore
Early Nielsen figures showed Joseph R. Biden Jr. drawing 13.9 million viewers, against 13.1 million for President Trump, a ratings obsessive. Continue reading at The New York Times
[ The New York Times | 2020-10-16 18:09:04 UTC ]
More news stories like this | News stories tagged with:
#president trump
#nielsen
Forbes staff writer Dan Alexander argues the president has grotesquely abused public power for private gain. Continue reading at The Washington Post
[ The Washington Post | 2020-10-16 12:00:00 UTC ]
More news stories like this |
In his memoir Cuomo recounts how daunting it was — and is — to deal with the day-to-day crises of the pandemic. Continue reading at The Washington Post
[ The Washington Post | 2020-10-16 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#memoir
The Department of Justice this week filed suit against Stephanie Winston Wolkoff, a former friend of first lady Melania Trump, alleging that she violated a nondisclosure agreement by publishing a tell-all book, 'Melania and Me: The Rise and Fall of My Friendship with the First Lady.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#nondisclosure agreement