Donald Trump's presidential campaign has boasted often that it made better use of Facebook's advertising tools than Hillary Clinton's campaign did. An internal Facebook white paper, published days after the election, shows the company's data scientists agree."Both campaigns spent heavily on Facebook between June and November of 2016," the author of the internal paper writes, citing revenue of $44 million for Trump and $28 million for Clinton in that period. "But Trump's FB campaigns were more complex than Clinton's and better leveraged Facebook's ability to optimize for outcomes."The paper, obtained by Bloomberg and discussed here for the first time, describes in granular detail the difference between Trump's campaign, which was focused on finding new donors, and Clinton's campaign, which concentrated on ensuring Clinton had broad appeal. The data scientist says 84 percent of Trump's budget asked people on Facebook to take an action, like donating, compared with 56 percent of Clinton's. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-04-04 00:00:00 UTC ]
News tagged with:
#advertising tools
#$44 million
#$28 million
#broad appeal
#data scientist
Vintage has launched a new partnership with the Free Books Campaign, a charity set up by education activist Sofia Akel to get books by authors of colour to those who cannot access them. Continue reading at The Bookseller
[ The Bookseller | 2021-02-17 17:41:21 UTC ]
More news stories like this | News stories tagged with:
#charity set
#free books
Cameron Williams, a former staffer at Chattanooga Public Library and a local Black Lives Matter activist, has been fired from his library job three months after being accused of “improperly” burning books written by Donald Trump and Ann Coulter. In December, as the Chattanooga Times Free Press... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-17 17:26:28 UTC ]
More news stories like this | News stories tagged with:
#free time
#books written
News Corp will receive ‘significant payments’ to feature news outlets in Google’s News ShowcaseGoogle and Rupert Murdoch’s News Corp have signed a multi-year partnership that will lead to the search engine paying for journalism from news sites around the world, including the Wall Street Journal,... Continue reading at The Guardian
[ The Guardian | 2021-02-17 17:11:57 UTC ]
More news stories like this | News stories tagged with:
#rupert murdoch
#news sites
#news outlets
#subscription platform
#news corp
Newspaper publisher Tribune has agreed to be sold to Alden Global Capital, a hedge fund known for cutting costs and eliminating newsroom jobs, in a deal valued at $630 billion Continue reading at ABC News
[ ABC News | 2021-02-17 00:40:46 UTC ]
More news stories like this | News stories tagged with:
#hedge fund
#cutting costs
#deal valued
Donald Trump's niece, Mary L Trump, is publishing her second book with Allen & Unwin in July 2021, a year on from the publication of her exposé, Too Much and Never Enough: How My Family Created the World's most Dangerous Man (S&S). Continue reading at The Bookseller
[ The Bookseller | 2021-02-11 11:32:30 UTC ]
More news stories like this | News stories tagged with:
#allen unwin
#family created
Top editors at Hachette have told employees that they’ve learned the lessons of the Capitol siege of Jan. 6: no hate speech, no incitement to violence, no false narratives. Continue reading at The New York Times
[ The New York Times | 2021-02-07 22:15:06 UTC ]
More news stories like this | News stories tagged with:
#top editors
#told employees
#ve learned
#hate speech
#hachette
This year's Publishers Publicity Circle Awards, which this week unveiled their shortlists, include a Crime and Thriller campaign category and an award for the Best Children’s and YA Celebrity campaign for the first time. Continue reading at The Bookseller
[ The Bookseller | 2021-02-05 12:50:16 UTC ]
More news stories like this | News stories tagged with:
#ppc awards
#week unveiled
The Minnesota senator is tackling antitrust issues with a new law and a new book: “We’ve got to look at everything when it comes to putting rules in for tech.” Antitrust may become Senator Amy Klobuchar’s signature issue, and if things go right, the pinnacle achievement of her years in Congress.... Continue reading at Fast Company
[ Fast Company | 2021-02-05 00:00:32 UTC ]
More news stories like this |
The Sun on Sunday and children's reading charity BookTrust are launching a new campaign, Books For Kids, asking readers to send in their old children’s books so they can be pulped and turned into new ones, "bringing the joy of reading to more families during lockdown". Continue reading at The Bookseller
[ The Bookseller | 2021-02-02 17:33:21 UTC ]
More news stories like this | News stories tagged with:
#bring books
A West Virginia news publisher has filed an antitrust suit against Google and Facebook, who dominate the online ad market Continue reading at ABC News
[ ABC News | 2021-01-29 23:10:00 UTC ]
More news stories like this | News stories tagged with:
#antitrust suit
#news publisher
On Wednesday, President Joe Biden signed a suite of executive orders that transformed US climate-change policy. He mandated a pause on new oil and gas leases of federal land; instituted a major push to replace gas vehicles in the federal fleet with electric ones; directed agencies to eliminate... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-01-29 13:29:22 UTC ]
More news stories like this | News stories tagged with:
#city university
#physical distance
#rupert murdoch
#digital operations
#print newspapers
#major outlets
#ap reports
#publishing platform
The head of Facebook in Australia has urged the government to make changes to laws designed to force digital platforms to pay media companies for content. Continue reading at Stuff
[ Stuff | 2021-01-20 18:52:54 UTC ]
More news stories like this | News stories tagged with:
#digital media
Presidents typically continue to receive intelligence briefings after they leave office, but some officials say that’s not a good idea in Trump’s case. It’s hard to transition from one day knowing the world’s intelligence secrets to the next day being all alone in America, pocketing $400,000... Continue reading at Fast Company
[ Fast Company | 2021-01-20 08:10:04 UTC ]
More news stories like this | News stories tagged with:
#good idea
#classified information
#outgoing president
#white house
#book deal
More than 500 book industry professionals have added their names to a call for publishers not to sign up veterans of the departing president’s governmentFive-hundred American authors and literary professionals have signed a letter calling on US publishers not to sign book deals with members of... Continue reading at The Guardian
[ The Guardian | 2021-01-19 16:25:50 UTC ]
More news stories like this | News stories tagged with:
#letter calling
#american people
#literary professionals
#trump administration
#holly black
#book deals
#book industry
As you may remember, about a week ago, Senator Josh Hawley challenged the results of the election, encouraged the storming of the Capitol, and then complained about Simon & Schuster canceling his book deal, calling the publisher’s decision “Orwellian” (how?) and “a direct assault on the... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-19 16:20:57 UTC ]
More news stories like this |
The National Literacy Trust's Connecting Stories campaign, championing literacy in diverse communities in need of support, has attracted the support of 18 publishers and 32 authors, including children's writers Sathnam Sanghera, Konnie Huq and Steve Antony. Continue reading at The Bookseller
[ The Bookseller | 2021-01-18 23:09:03 UTC ]
More news stories like this | News stories tagged with:
#including children
#konnie huq
#steve antony
More than 250 members of the literary community signed a letter this week urging publishers not to sign book deals with anyone in the Trump administration. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-01-15 19:12:33 UTC ]
More news stories like this | News stories tagged with:
#book deals
#trump administration
#literary community
In an open letter, more than 250 authors, agents, booksellers, and publishers urged publishers not to sign book deals with members of the Trump Administration or anyone "who incited, suborned, instigated, or otherwise supported the January 6, 2021, coup attempt." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-15 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#open letter
#trump administration
Should the public be represented if digital media has created a new public square? Continue reading at Media Week
[ Media Week | 2021-01-12 14:01:06 UTC ]
More news stories like this | News stories tagged with:
#public square
#digital media
Kimberly Drew and Jenna Wortham, co-authors of visual anthology Black Futures, will become the first-ever guest curators of the Lift Black Voices section in its flagship mobile applications. Starting Monday and lasting for three weeks, they will personally select collections of dialogues, essays... Continue reading at AdWeek
[ AdWeek | 2021-01-11 18:55:42 UTC ]
More news stories like this | News stories tagged with:
#kimberly drew
#jenna wortham
#anthology