Trump's campaign said it was better at Facebook. Facebook agrees

Donald Trump's presidential campaign has boasted often that it made better use of Facebook's advertising tools than Hillary Clinton's campaign did. An internal Facebook white paper, published days after the election, shows the company's data scientists agree."Both campaigns spent heavily on Facebook between June and November of 2016," the author of the internal paper writes, citing revenue of $44 million for Trump and $28 million for Clinton in that period. "But Trump's FB campaigns were more complex than Clinton's and better leveraged Facebook's ability to optimize for outcomes."The paper, obtained by Bloomberg and discussed here for the first time, describes in granular detail the difference between Trump's campaign, which was focused on finding new donors, and Clinton's campaign, which concentrated on ensuring Clinton had broad appeal. The data scientist says 84 percent of Trump's budget asked people on Facebook to take an action, like donating, compared with 56 percent of Clinton's. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-04-04 00:00:00 UTC ]
News tagged with: #advertising tools #$44 million #$28 million #broad appeal #data scientist

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PRH launches global campaign marking 120 years of Peter Rabbit

Penguin Random House Children's is to launch a programme of commemorative publishing next year, in celebration of the 120th anniversary of Beatrix Potter's The Tale of Peter Rabbit. Continue reading at The Bookseller

[ The Bookseller | 2021-11-11 17:06:39 UTC ]
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Quercus reveals UK tour and campaign for Emily Ratajkowski’s 'My Body'

Quercus has unveiled the UK press tour and “unmissable publicity and marketing campaign” for Emily Ratajkowski’s debut My Body. Continue reading at The Bookseller

[ The Bookseller | 2021-11-09 11:59:42 UTC ]
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Springer Nature campaign highlights climate research ahead of COP26

Springer Nature has launched a campaign to highlight the importance of research in identifying climate solutions ahead of the UN Climate Conference, known as COP26, which begins on 31st October. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 10:06:25 UTC ]
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Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
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Ally taps DC universe in new campaign supporting diverse comic book creators

This is part of a broader marketing effort by the online financial company that includes its first foray into TikTok. Continue reading at Advertising Age

[ Advertising Age | 2021-10-16 17:30:00 UTC ]
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Springer Nature joins climate action emission reduction campaign

Springer Nature is joining the Business Ambition for 1.5°C campaign, a call-to-action for companies to set emissions reduction targets that can collectively limit global temperature increases. Continue reading at The Bookseller

[ The Bookseller | 2021-10-15 02:29:56 UTC ]
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News Corp’s Andrew Bolt says his company’s climate campaign is ‘rubbish’

Commentator adds voice to backlash against Mission Zero editorial project which has been criticised by some longtime supporters of climate actionGet our free news app; get our morning email briefingThe prominent Murdoch commentator Andrew Bolt says News Corp Australia’s major editorial campaign... Continue reading at The Guardian

[ The Guardian | 2021-10-12 16:30:58 UTC ]
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A women’s history of the Trump presidency

Columnist Jennifer Rubin chronicles the activists and politicians who “saved democracy.” Continue reading at The Washington Post

[ The Washington Post | 2021-10-08 12:00:00 UTC ]
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School Librarians Must Treat the Fight for Their Future Like the Political Campaign It Is

The time has come for school librarians and their allies to abandon their traditional advocacy toolkits and to act boldly to secure the future of the profession. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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The Morning After: Facebook's October 4th outage, explained

We’ll get into why Facebook saw its entire business fall off a cliff on Monday, but first: e-readers.It’s a device category we don’t see much development in — probably because it’s very much a device for reading text and not much else. Amazon’s Kindle, thanks to its powerful online e-book store,... Continue reading at Engadget

[ Engadget | 2021-10-06 11:15:08 UTC ]
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Trump demands Pulitzer board rescind awards for Russia interference reporting

2018 award was shared by New York Times and Washington Post for exposing interference and links between Trump and MoscowDonald Trump has again demanded the Pulitzer prize board rescind the prize for national reporting awarded to the New York Times and Washington Post in 2018, for exposing... Continue reading at The Guardian

[ The Guardian | 2021-10-04 12:26:08 UTC ]
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An aide dishes on the Trump White House. But what does she say for herself?

Review of “I’ll Take Your Questions Now: What I Saw at the Trump White House” by Stephanie Grisham Continue reading at The Washington Post

[ The Washington Post | 2021-10-01 13:30:12 UTC ]
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Woke academics, Donald Trump and George Will’s ire

A new anthology showcases the conservative columnist’s observations and takedowns. Continue reading at The Washington Post

[ The Washington Post | 2021-09-24 12:00:00 UTC ]
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Woodward’s Latest Book Seems to Misunderstand Trump’s Central Motivation

It’s a relatively wholesome bowl of schadenfreude, but that doesn’t mean it’s good for you. Continue reading at Slate

[ Slate | 2021-09-17 20:14:07 UTC ]
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How Trump endangered democracy, and how Biden hopes to repair it

Bob Woodward and Robert Costa underline the two presidents’ different realities. Continue reading at The Washington Post

[ The Washington Post | 2021-09-17 09:27:28 UTC ]
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Ex-Trump press secretary Stephanie Grisham to release White House book

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[ The Guardian | 2021-09-09 19:11:26 UTC ]
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High court rules Australian media companies can be liable for defamatory comments posted on Facebook pages

Decision rejecting appeal in Voller defamation case means companies will be likely to ban comments on more social media postsGet our free news app; get our morning email briefingSome of Australia’s biggest media companies have lost a bid in the high court to escape liability for defamatory... Continue reading at The Guardian

[ The Guardian | 2021-09-08 03:33:03 UTC ]
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Campaign urges action with days left before copyright consultation ends

Organisers of the Save Our Books campaign against changes to the UK’s copyright laws have called on supporters to make their voice heard before the government’s consultation ends on 31st August. Continue reading at The Bookseller

[ The Bookseller | 2021-08-27 05:38:21 UTC ]
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