Trump's campaign said it was better at Facebook. Facebook agrees

Donald Trump's presidential campaign has boasted often that it made better use of Facebook's advertising tools than Hillary Clinton's campaign did. An internal Facebook white paper, published days after the election, shows the company's data scientists agree."Both campaigns spent heavily on Facebook between June and November of 2016," the author of the internal paper writes, citing revenue of $44 million for Trump and $28 million for Clinton in that period. "But Trump's FB campaigns were more complex than Clinton's and better leveraged Facebook's ability to optimize for outcomes."The paper, obtained by Bloomberg and discussed here for the first time, describes in granular detail the difference between Trump's campaign, which was focused on finding new donors, and Clinton's campaign, which concentrated on ensuring Clinton had broad appeal. The data scientist says 84 percent of Trump's budget asked people on Facebook to take an action, like donating, compared with 56 percent of Clinton's. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-04-04 00:00:00 UTC ]
News tagged with: #advertising tools #$44 million #$28 million #broad appeal #data scientist

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Paramount Agrees to Sell Simon & Schuster to KKR, a Private Equity Firm

The deal, for $1.62 billion, will put control of a cultural touchstone in the hands of a financial buyer. Continue reading at The New York Times

[ The New York Times | 2023-08-07 23:51:30 UTC ]
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KKR Agrees To Buy Simon & Schuster for $1.62 Billion

The acquisition of Simon & Schuster by KKR, Jonathan Karp says, is enhanced by KKR's interest in company growth and employee equity. The post KKR Agrees To Buy Simon & Schuster for $1.62 Billion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-07 21:40:44 UTC ]
More news stories like this | News stories tagged with: #simon schuster #jonathan karp

Trump Lawyers Argue Copyright Suit Against Woodward, S&S Should Proceed

The former president's lawyers contend that he was speaking in his personal capacity, not as president of the United States, when he gave a series or recorded interviews later used in the 2022 audiobook 'The Trump Tapes.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #personal capacity #recorded interviews #trump tapes #audiobook

Libraries Need to Prepare for Another Anti-LGBTQ “Hide the Pride” Campaign

Libraries need to prepare for "Hide the Pride," a conservative campaign to remove all LGBTQ children's and YA books from libraries. Continue reading at Book Riot

[ Book Riot | 2023-06-06 15:28:23 UTC ]
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Google and Facebook urged by EU to label AI-generated content

Call comes amid moves to combat disinformation from Russia, while Twitter is warned to comply with new digital content lawsSocial media companies including Google and Facebook have been urged by the EU to “immediately” start labelling content and images generated by artificial intelligence as... Continue reading at The Guardian

[ The Guardian | 2023-06-05 13:06:04 UTC ]
More news stories like this | News stories tagged with: #artificial intelligence #digital content

Woodward, S&S File New Motions to Dismiss Trump Lawsuit

As expected, lawyers for Simon & Schuster and bestselling author Bob Woodward have filed two new motions to dismiss an amended $50 million lawsuit filed by former president Donald Trump alleging that Woodward and S&S breached Trump’s copyright interests by publishing 'The Trump Tapes:... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #copyright interests #trump tapes #bestselling author

Expanding the Reimagining Bookstores Campaign

A cornerstone of the Reimagining Bookstores campaign is encouraging booksellers to rethink “outdated” frameworks for maximizing profits and instead emphasizing bookstores’ social value—and now, organizers say, is the time to double down on that. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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This Dark Children’s Book Is a Shocking Campaign to Protest Gun Violence

On May 10, Democratic Whip Katherine Clark stood on the floor of the House of Representatives and read aloud from a children's book to members of Congress. "The end of the day was also my own," she read. "Bled out on the floor and never got home." These chilling words tell the story of Joaquin... Continue reading at AdWeek

[ AdWeek | 2023-05-15 06:00:00 UTC ]
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Woodward, S&S Will Move to Dismiss Amended Lawsuit Over 'Trump Tapes' Audiobook

While a new briefing schedule has yet to be set, lawyers for Woodward and S&S insist that the Trump interviews as issue were given in his capacity as president, thus barring Trump from owning a copyright interest in them. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-03 04:00:00 UTC ]
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How Katie Porter's book tour became part of her quasi-national Senate campaign

Since releasing a book earlier this month, Rep. Katie Porter has been everywhere trying to pump sales. The tour has had the added effect of boosting her U.S. Senate bid. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-05-02 12:00:49 UTC ]
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Facebook Made BuzzFeed, Then Killed It

The digital publisher grew fat off the back of Facebook’s fickle algorithm. Battered and bruised, it’s now going back to where it all began. Continue reading at Wired

[ Wired | 2023-04-24 11:00:00 UTC ]
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As London Book Fair Opens: Authors Seed a ‘Tree to Me’ Campaign

Authors are asking their publishers in the UK 10 questions about the climate crisis and what it takes to get a book from the 'Tree to Me.' The post As London Book Fair Opens: Authors Seed a ‘Tree to Me’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-18 05:42:45 UTC ]
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Trump to publish book of letters from Kim Jong-un, Oprah Winfrey and others

Letters to Trump will contain 150 private letters written over more than 40 years, including correspondence with North Korean leaderDonald Trump has not yet announced a deal to write a White House memoir but he will publish a second post-presidential book next month – reportedly including... Continue reading at The Guardian

[ The Guardian | 2023-03-09 12:58:59 UTC ]
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Trump Threatens to Sue Former Prosecutor, S&S over Forthcoming Tell-All

Embattled former president Donald Trump is threatening to sue publisher Simon & Schuster and author and former New York criminal prosecutor Mark Pomerantz over the forthcoming publication of 'People vs. Donald Trump: An Inside Account.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-24 05:00:00 UTC ]
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A Publishing Group Grows on Facebook

At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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A Publishing Group Grows on Facebook

Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek

[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Bookends & Beginnings Launches Fundraising Campaign

Bookends & Beginnings in Evanston, Ill., which announced several weeks ago that it was forced to move to another space after its landlord raised the rent 125%, launched a GoFundMe campaign to finance the move. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-05 05:00:00 UTC ]
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'We'll Sue Him': Trump Claims Bob Woodward Audiobook Interview Tapes 'Belong To Me'

The former president warned: "We've already hired the lawyers" to sue the prominent journalist. Continue reading at HuffPost

[ HuffPost | 2022-10-22 01:40:50 UTC ]
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A Trump portrait that raises questions about the media’s role in his rise

With their comprehensive and alarming picture of Trump's presidency, Peter Baker and Susan Glasser show what journalism can do, and where it can fall short. Continue reading at The Washington Post

[ The Washington Post | 2022-09-14 21:41:17 UTC ]
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