Donald Trump's presidential campaign has boasted often that it made better use of Facebook's advertising tools than Hillary Clinton's campaign did. An internal Facebook white paper, published days after the election, shows the company's data scientists agree."Both campaigns spent heavily on Facebook between June and November of 2016," the author of the internal paper writes, citing revenue of $44 million for Trump and $28 million for Clinton in that period. "But Trump's FB campaigns were more complex than Clinton's and better leveraged Facebook's ability to optimize for outcomes."The paper, obtained by Bloomberg and discussed here for the first time, describes in granular detail the difference between Trump's campaign, which was focused on finding new donors, and Clinton's campaign, which concentrated on ensuring Clinton had broad appeal. The data scientist says 84 percent of Trump's budget asked people on Facebook to take an action, like donating, compared with 56 percent of Clinton's. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-04-04 00:00:00 UTC ]
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The former president warned: "We've already hired the lawyers" to sue the prominent journalist. Continue reading at HuffPost
[ HuffPost | 2022-10-22 01:40:50 UTC ]
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With their comprehensive and alarming picture of Trump's presidency, Peter Baker and Susan Glasser show what journalism can do, and where it can fall short. Continue reading at The Washington Post
[ The Washington Post | 2022-09-14 21:41:17 UTC ]
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In detailing ouster from the Southern District of New York, Geoffrey Berman says former Attorney General William Barr ‘was desperate,’ cites Barr's interference in other investigations Continue reading at The Washington Post
[ The Washington Post | 2022-09-09 13:55:14 UTC ]
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The president of the Louisiana Association of School Libraries speaks at a local library board meeting and met with harassment. Continue reading at Book Riot
[ Book Riot | 2022-08-02 15:08:14 UTC ]
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Many people may have forgotten that before it became a tech and ecommerce behemoth, Amazon started as an online bookseller in 1994. Nearly three decades later, Amazon is celebrating the roots of its business with a major campaign for its books division. The goal of the campaign, titled "That... Continue reading at AdWeek
[ AdWeek | 2022-07-25 13:00:00 UTC ]
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Tabloid with long relationship with former president blasts him over Capitol attack, saying he is unworthy to be elected againRupert Murdoch, hitherto one of Donald Trump’s most loyal media messengers, appears to have turned on the former president.US media circles were rocked this weekend after... Continue reading at The Guardian
[ The Guardian | 2022-07-25 06:00:29 UTC ]
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A six-book erotica series, launched by the hosts of the 'Bonkers Romance' podcast, has shattered its initial funding goals, raising roughly 35 times what its creators initially hoped, with weeks still to go in its campaign. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-18 04:00:00 UTC ]
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Mark Leibovich chronicles what he calls "the supplicant fanboys who permitted Donald Trump’s depravity to be inflicted on the rest of us." Continue reading at The Washington Post
[ The Washington Post | 2022-07-08 13:23:11 UTC ]
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Remember that exhausting parade of Trump insiders and ex-staffers getting book deals for dishy tell-alls? Turns out no one’s really interested in reading them. Politico went digging around NPD Bookscan (which reflects about 70 percent of sales) to get the receipts: The Chief’s Chief [by former... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-24 12:44:43 UTC ]
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The reporter chronicles her career, her volatile father and how she withstood Trump's bullying on the campaign trail. Continue reading at The Washington Post
[ The Washington Post | 2022-06-24 12:00:31 UTC ]
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Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week
[ Media Week | 2022-06-16 07:59:53 UTC ]
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As authentic representation in advertising remains a critical industry talking point, some brands and platforms are partnering to offer a real understanding of Latinx culture. As part of its ongoing multicultural outreach effort, Toyota is continuing its 13-year collaboration with Latin digital... Continue reading at AdWeek
[ AdWeek | 2022-06-02 20:51:12 UTC ]
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The former White House coronavirus official recalls using subversion and subterfuge to get the truth out. Continue reading at The Washington Post
[ The Washington Post | 2022-05-20 12:00:38 UTC ]
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First, Mark Esper’s career got hijacked by Donald Trump. Now, his perfectly dull memoir has to deal with the guy too. Continue reading at Slate
[ Slate | 2022-05-17 09:40:00 UTC ]
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“Our partners and supporters are critical in moving the needle to ultimately bring an end to book bans," said Deborah Caldwell-Stone, director of the ALA’s Office for Intellectual Freedom. “It’s time that policymakers understand the severity of this issue.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-11 04:00:00 UTC ]
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“No one would know it was us,” the former president said, according to an upcoming memoir written by the former Pentagon chief. Continue reading at HuffPost
[ HuffPost | 2022-05-06 01:41:29 UTC ]
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Bestselling author J.D. Vance has won Ohio's contentious and hyper-competitive Republican Senate primary, buoyed by Donald Trump's endorsement in a race widely seen as an early test of the former president's hold on his party as the midterm... Continue reading at CBC
[ CBC | 2022-05-04 02:39:52 UTC ]
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Rainbow made the nation laugh by setting witty political commentary to Broadway tunes. Now he has a memoir on his rise from theater kid lip-syncing in his bedroom to social media star. Continue reading at The New York Times
[ The New York Times | 2022-04-23 14:00:19 UTC ]
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Marie Yovanovitch’s memoir makes a persuasive case for the officials who really did obstruct his agenda. Continue reading at Slate
[ Slate | 2022-04-13 09:45:00 UTC ]
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Ex-president blocked Shealah Craighead plan and then made up to $20m from publishing images in own memoir, New York Times saysDonald Trump blocked plans by his chief White House photographer to publish a book of pictures of his time in power – then published a book of such images himself, the... Continue reading at The Guardian
[ The Guardian | 2022-03-31 22:37:41 UTC ]
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