'Trigr' Warning: Bloomberg To Show Ads Depending on Stock Market Pops -- And Drops

Bloomberg Media wants marketers to capitalize on consumer mood swings.The publishing tycoon plans to use its NewFronts presentation on Monday to promote a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are met.Take for example the French election. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-01 00:00:00 UTC ]
News tagged with: #bloomberg media #newfronts presentation #branded content

Other Publishing stories related to: ''Trigr' Warning: Bloomberg To Show Ads Depending on Stock Market Pops -- And Drops'


Amazon sale drops the Kindle Paperwhite, Echo Dot and Fire tablets for kids to all-time lows

You can get your kid a new e-reader or tablet at a discount from Amazon right now if you're looking to stoke their love of reading or just simply want to get them a new toy. The 8GB Kindle Paperwhite Kids is currently on sale for $90 for Prime members, which is 44 percent off its list price of... Continue reading at Engadget

[ Engadget | 2023-06-21 10:55:36 UTC ]
More news stories like this | News stories tagged with: #year-long subscription #subscription service #internal storage #parental controls #buying advice #follow @engadgetdeals #harry potter #kindle


News publishing giant Gannett sues Google for monopolizing ad tech

Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget

[ Engadget | 2023-06-20 16:46:02 UTC ]
More news stories like this | News stories tagged with: #advertising business #anticompetitive behavior #news publisher #publishing giant


How ad platforms are inflating streaming TV performance

The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday

[ Digiday | 2023-06-20 13:41:01 UTC ]
More news stories like this | News stories tagged with: #ad platforms #playing field #samba tv #nielsen


The Morning After: All the cool things Netflix showed off over the weekend

Tudum, Netflix’s in-house mix of Comic Con and shareholder presentation, took place this weekend. The company used the moment to tease plenty of forthcoming projects, including its live-action remakes of One Piece and Avatar: The Last Airbender. It also showed off its adaptation of the Pulitzer... Continue reading at Engadget

[ Engadget | 2023-06-19 11:15:23 UTC ]
More news stories like this | News stories tagged with: #developing software #continue operating #comic con


Bookstore Sales Dropped in April

After rising 11.9% in the first quarter of 2023, bookstore sales fell 0.9% in April from a year ago, dropping to $580 million from $585 million, according to estimates from the government. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore sales


Black creators drive higher media value for marketers, study finds

A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age

[ Advertising Age | 2023-06-13 14:00:00 UTC ]
More news stories like this | News stories tagged with: #study finds #nielsen


Fieldstone, Knopf Drop Audubon Name from Field Guides

Fieldstone cut ties with the Audubon name in February, and Knopf will remove the name and logo from all future field guide publications and reprints. Fieldstone also plans to donate proceeds from its field guides to National African American Reparation Commission. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #field guides #donate proceeds


CI2023: Trends in the Children’s Book Market

Circana's Brenna Connor assessed “The State of the Children’s Book Market” for Children’s Institute 2023 in Milwaukee, speaking about transformations, troubles, and growth opportunities across the children’s, middle grade, and YA sectors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #growth opportunities #middle grade #children’s book


The Audiobook Market, and Revenue, Keeps Growing

The Audio Publishers Association’s annual sales survey revealed an 11th straight year of double-digit growth in audiobook sales, with 2022 revenue from reporting publishers up 10%, to $1.8 billion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook market #double-digit growth #audiobook sales #audiobook


‘Black Mirror’ drops a new trailer ahead of June 15th premiere

The four-year wait is almost over. Netflix has set a June 15th premiere date for the sixth season of sci-fi anthology series Black Mirror. This latest season has been in the works for at least a year and creator Charlie Brooker has stated the new episodes would “keep things fresh” by tackling... Continue reading at Engadget

[ Engadget | 2023-05-31 16:30:54 UTC ]
More news stories like this | News stories tagged with: #latest season #things fresh #previously avoided #early seasons #anthology


Bruce Lehrmann drops defamation case and settles with News Corp over Brittany Higgins reports

The two parties reportedly settled with News Corp saying it had not paid any damages and the articles in dispute would remain onlineFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastBruce Lehrmann has discontinued... Continue reading at The Guardian

[ The Guardian | 2023-05-30 04:40:11 UTC ]
More news stories like this | News stories tagged with: #latest updatesget #free app #brittany higgins #media company #legal costs #news corp


David Attenborough's new series at last shows dinosaurs in all their feathered glory | David Hone

The prehistoric age has been stuck in a cultural rut since Jurassic Park. As a palaeontologist, I’m glad to see this era is overThe utterly extraordinary Prehistoric Planet has returned this week for a second season and, as a palaeontologist, I remain utterly enthralled by the whole thing. You... Continue reading at The Guardian

[ The Guardian | 2023-05-26 11:08:56 UTC ]
More news stories like this | News stories tagged with: #david attenborough #jurassic park #video games #queen mary


U.S. Book Show 2023: Meg Medina on Her 'Rebellious' Books for Young Readers

On May 24, Newbery Medalist and newly appointed National Ambassador for Young People’s Literature Meg Medina sat down with the 'New York Times for Kids' editorial director Amber Williams to discuss her storied career, the 10th anniversary of 'Yaqui Delgado Wants to Kick Your Ass,' and her latest... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #meg medina #young readers #storied career #10th anniversary #latest project


U.S. Book Show 2023: Tillie Walden and Jeff Smith on Putting Characters in Peril

Two Eisner Award winners—Tillie Walden and Jeff Smith—spoke with Comicsbeat.com editor-in-chief Heidi MacDonald at the U.S. Book Show on May 22 about their forthcoming work: Walden’s 'Clementine (Vol. 2)' and Smith’s companion to his long-running BONE comic book series, 'More Tall Tales.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #tillie walden #book show #tall tales #jeff smith #comic book


U.S. Book Show 2023: Matthew Gray Gubler Closes Out Children’s Day

The third day of the U.S. Book Show was capped off on an entertaining note with a keynote given by Matthew Gray Gubler; the actor-turned-children’s book author-illustrator, who is known for his role as Dr. Spencer Reid on 'Criminal Minds,' made a segue into the literary world with the 2019... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #book author-illustrator #literary world


Print Book Sales Dropped 5.7% Last Week

With only the adult fiction category posting an increase, unit sales of print books fell 5.7% last week compared to May 21, 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #week compared #circana bookscan


U.S. Book Show 2023: Adult Day in Photos

Lauren Groff, Keegan Michael Key, Sarah Jessica Parker, and more joined the U.S. Book Show on May 24 to discuss this year's most exciting forthcoming adult fiction and nonfiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #lauren groff #book show


U.S. Book Show 2023: Jacqueline Woodson Works from Memory and Empathy

At a lunch-hour keynote on May 24, National Book Award winner and former National Ambassador for Young People's Literature Jacqueline Woodson sat down with bookseller Miwa Messer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #national ambassador #bookseller #national book award


U.S. Book Show: Human Connection Powers the Book Business

Editors and literary agents on the mechanics—and the emotions—behind the publishing business, what makes a bestseller, and how book bidding wars can cloud expectations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #book business #publishing business #literary agents


U.S. Book Show: B&N CEO Says Chain Is in Midst of Significant Change

As Barnes & Noble continues to put its troubled past behind it, CEO James Daunt outlined the "process of change" at the company, which includes renovating stores to make them more appealing, empowering employees, adding sidelines, and renewing the browsing experience both offline and on. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #significant change #book show #bn ceo #troubled past #browsing experience