'Trigr' Warning: Bloomberg To Show Ads Depending on Stock Market Pops -- And Drops

Bloomberg Media wants marketers to capitalize on consumer mood swings.The publishing tycoon plans to use its NewFronts presentation on Monday to promote a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are met.Take for example the French election. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-01 00:00:00 UTC ]
News tagged with: #bloomberg media #newfronts presentation #branded content

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Chuck D to Deliver Lunchtime Keynote at U.S. Book Show

The Public Enemy cofounder and Rock and Roll Hall of Fame inductee will discuss his new imprint Enemy Books and its inaugural title, a graphic novel trilogy penned and illustrated by Chuck D himself. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #inaugural title #graphic novel


Jacqueline Woodson to Deliver Lunchtime Keynote at U.S. Book Show

Renowned author and NBA winner Jacqueline Woodson will present the lunchtime keynote address at the U.S. Book Show on May 24. The in-person talk will focus on Woodson’s forthcoming book for middle grade readers, 'Remember Us.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #jacqueline woodson #book show #renowned author


‘I love nothing more than making people cry’: author Cheryl Strayed on her hugely moving TV show

Profound, big-hearted, and raw, the adaptation of bestselling book Tiny Beautiful Things is powerful television. Its writer talks grief, sorrow and being friends for life with Reese WitherspoonIn 2011, a little-known fortysomething author called Cheryl Strayed was about to become huge. She had... Continue reading at The Guardian

[ The Guardian | 2023-04-05 05:00:25 UTC ]
More news stories like this | News stories tagged with: #heroin addiction #desperately wanted #big screen #reese witherspoon #bestselling book


Keegan-Michael Key and Wife Elle Key to Close the U.S. Book Show

The Keys will interview each other about their debut nonfiction book, The History of Sketch Comedy: A Journey Through the Art and Craft of Humor (Chronicle Books, Oct.). Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-04 04:00:00 UTC ]
More news stories like this | News stories tagged with: #keegan-michael key #book show #sketch comedy


A new edition of Gone With the Wind comes with a warning.

The latest edition of Margaret Mitchell’s Civil War epic Gone With the Wind, published by Pan Macmillan in the UK, carries a warning on the first page, The Telegraph (which is really making this kind of thing their beat) reports. It goes like this: Gone with the Wind is a novel which includes... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-03 14:34:28 UTC ]
More news stories like this | News stories tagged with: #latest edition #pan macmillan


The Bangles' Susanna Hoffs wrote her debut novel about a pop star. It's not her

Bangles singer Susanna Hoffs has written a novel, 'This Bird Has Flown,' about an 'over-the-hill' one-hit wonder finding love — and it kind of rocks. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-04-03 13:00:21 UTC ]
More news stories like this | News stories tagged with: #pop star #debut novel


Children’s author who sued John Lewis over Christmas ad loses case

Fay Evans alleged similarity between the 2019 Excitable Edgar TV campaign and her self-published book A self-published author who sued John Lewis over its 2019 Christmas advert about a trouble-making dragon has lost her case.Fay Evans brought a case for copyright infringement, alleging that... Continue reading at The Guardian

[ The Guardian | 2023-04-03 12:29:46 UTC ]
More news stories like this | News stories tagged with: #trouble-making dragon #copyright infringement #striking similarity #picture book #fire-sneezing dragon #john lewis #self-published author #self-published book


Writing History Showed Me a New Way to View Climate Change

Two new books, a U. K. paperback and a world first edition, were delivered to my door on the same day last week. I put the books side by side on the table. The first, suggestive of dark happenings in the past,  was The Lion House: The Rise of Suleyman the Magnificent. The second book’s […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-03 08:52:43 UTC ]
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Audible is now testing ads in your audiobooks for some reason

Amazon-owned Audible has started putting ads in audiobooks, potentially indicating a sea change within the industry. The company says it is “conducting limited testing” on a select user base with the advertisements and that this step is currently reserved for non-paying members, giving them... Continue reading at Engadget

[ Engadget | 2023-03-30 18:54:46 UTC ]
More news stories like this | News stories tagged with: #24-hour period #taking place #hear back #years back #audiobook


Sarah Jessica Parker Will Headline the U.S. Book Show

Authors Elizabeth Acevedo, Mitch Albom, Roz Chast, Lauren Groff, Meg Medina, and Kiley Reid will also speak at the 2023 U.S. Book Show, presented by PW from May 22 to 25. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #mitch albom #roz chast #lauren groff #meg medina #kiley reid


Apple's AirPods Pro drop back to $200, plus the rest of the week's best tech deals

It's Friday, which means it's time for another roundup of notable discounts on good tech. Among the highlights, Apple's AirPods Pro are back down to $200, tying the best price we've seen for the iPhone-friendly noise-cancelling earphones. Amazon has dropped the Kindle Paperwhite down to $100,... Continue reading at Engadget

[ Engadget | 2023-03-24 15:43:59 UTC ]
More news stories like this | News stories tagged with: #larger screen #bad actors #$40 discount #follow @engadgetdeals #e-book #kindle


Taoist rituals via video call and Tarot readings over WeChat: China’s spiritual market is going digital

Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation

[ The Conversation | 2023-03-21 02:59:12 UTC ]
More news stories like this | News stories tagged with: #video call #digital media


ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs

When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek

[ AdWeek | 2023-03-15 00:00:00 UTC ]
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By Attracting National Budgets, Texas Monthly Grows Ad Revenue 31%

Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek

[ AdWeek | 2023-03-13 10:21:33 UTC ]
More news stories like this | News stories tagged with: #expanded number #ongoing effort #privately owned


Registration Opens for PW's 2023 U.S. Book Show

The book publishing trade show produced by 'Publishers Weekly,' now in its second year, will run as a hybrid event May 22-25. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-07 05:00:00 UTC ]
More news stories like this | News stories tagged with: #registration opens #book show #hybrid event #book publishing


Science Fiction Tried to Warn Us about AI. Or Did It?, by Tom Gammarino

Science Fiction Tried to Warn Us about AI. Or Did It?, by Tom Gammarino Essay [email protected] Wed, 03/01/2023 - 03:46 Photo by NASA / Unsplash “All our AI Frankenstein stories,” the author writes, “warn us that AI will destroy us, but far... Continue reading at World Literature Today

[ World Literature Today | 2023-03-01 09:46:57 UTC ]
More news stories like this | News stories tagged with: #best-case scenario #science fiction


Face to Face: Why Houston was key to building ad tech business Direct Digital Holdings

The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
More news stories like this | News stories tagged with: #digital media


At Bologna: The ‘Taiwan Stories Market’ Program

Taiwan's program at Bologna Children's Book Fair features award-winning illustrators and events including an 'illustration concert.' Sponsored. The post At Bologna: The ‘Taiwan Stories Market’ Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-27 10:56:29 UTC ]
More news stories like this | News stories tagged with: #bologna children #events including #children's book


Hundreds of People Showed Up to the Grand Opening of Octavia’s Bookshelf

The Black, Indigenous, and people of color-focused bookstore in Pasadena, California opened to customers lined up around the block. Continue reading at Book Riot

[ Book Riot | 2023-02-20 14:38:53 UTC ]
More news stories like this | News stories tagged with: #grand opening #bookstore


Plex's latest feature lets you skip movie and TV show credits

Plex now has the capability to skip intros and credits, so you don't have to sit through them if you don't want to. The streaming media service has introduced its new "Skip Credits" feature, a couple of years after a similar feature debuted for intros, and it shows up as a button at the bottom... Continue reading at Engadget

[ Engadget | 2023-02-16 12:45:54 UTC ]
More news stories like this | News stories tagged with: #libraries