Digital media-buying habits are continuously in flux. The post Top UK publishers say they’ll move to reduce ads bought through open ad exchanges appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-01-18 00:00:00 UTC ]
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The PW Star Watch program provides its annual Superstar with a trip to Frankfurt Book Fair and a network of contacts in the world publishing industry. The post Publishers Weekly and Frankfurt Book Fair Open Nominations for 2017’s PW Star Watch appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-31 00:00:00 UTC ]
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Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek
[ AdWeek | 2017-03-30 00:00:00 UTC ]
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#branded content
#start publishing
Decline of reality TV and soap star memoirs greeted with glee, but publishers say it is time to turn the page on Gone Girl-style ‘grip-lit’On the eve of the London book fair, publishers were excited by news that sales of physical books were up for the second year in a row – 7% more than in 2015.... Continue reading at The Guardian
[ The Guardian | 2017-03-17 00:00:00 UTC ]
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#reality tv
#physical books
#bricks-and-mortar bookshops
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#print books
Publishers that include advertising within their Facebook Instant Articles will soon have more flexibility when it comes to placement. Product manager Harshit Agarwal announced in a Facebook Media blog post that starting next week, ads can be placed up to every 250 words within Instant Articles.... Continue reading at AdWeek
[ AdWeek | 2017-03-10 00:00:00 UTC ]
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#include advertising
The start of the state basketball playoffs this week didn’t go smoothly for Fairfax High. The Lions learned that standout forward Robert McRae had reinjured his surgically repaired hand in practice, leaving him unavailable for Wednesday’s Southern California Division I Regional opener against... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-09 00:00:00 UTC ]
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#fairfax high
With Frankfurt's agents and scouts center an early sell-out, the fair recommends quick bookings in the Publishers Rights Corner, scheduled for October 10. The post Frankfurt Book Fair’s LitAg Sells Out; Publishers Rights Corner Is Open appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-08 00:00:00 UTC ]
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Mental Floss co-founders stepping down, VPs of communications named at People and EW, and more... The post New York Media Names New CRO and Publisher | People on the Move — 03.08.17 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-08 00:00:00 UTC ]
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Jane Friedman, the former CEO of HarperCollins who cofounded Open Road Integrated Media in 2009, has stepped down as chairman and executive publisher of the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-07 00:00:00 UTC ]
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#executive publisher
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BARCELONA, SPAIN--The head of Google's news and publishing partnerships unit says there should be more open dialogue between platforms and publishers in determining access to data and monetization of content. Speaking today at Mobile World Congress in Barcelona, Spain, Madhav Chinnappa, the... Continue reading at AdWeek
[ AdWeek | 2017-02-28 00:00:00 UTC ]
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#speaking today
In the U.K., the number of Facebook Live videos publishers are creating has plateaued, according to SocialBakers data, and reach is also falling. The post UK publishers see Facebook Live viewership stagnate appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-28 00:00:00 UTC ]
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Comparison sites and Amazon boost spending on the small screen – but Google and Facebook cut campaignsDigital businesses- online-only companies such as Amazon and traditional firms promoting online services – spent a record £639m on TV ad campaigns in 2016 to become the biggest-spending group of... Continue reading at The Guardian
[ The Guardian | 2017-02-23 00:00:00 UTC ]
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#small screen
#traditional media
#hit hard
#online platforms
Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company, examined content from four major publishers--Cond? Nast,... Continue reading at AdWeek
[ AdWeek | 2017-02-22 00:00:00 UTC ]
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British publishers including The Telegraph and the Guardian are turning to Yahoo to help boost international audience growth. The post Yahoo is courting UK publishers to feed its news feed appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-20 00:00:00 UTC ]
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An association of well-known publishers has responded to the recent call by Procter & Gamble to clean up digital advertising or lose access to P&G's massive budgets, arguing that advertising with high-quality websites is one way out of the digital mess.P&G Chief Brand Officer Marc... Continue reading at Advertising Age
[ Advertising Age | 2017-02-17 00:00:00 UTC ]
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As a case of 'pop-up publishing' takes hold in the news sector—and print sells—not everyone agrees there's a takeaway here for books. The post When a Niche-Audience Tabloid Takes Off in the UK, Is It News to Book Publishing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-06 00:00:00 UTC ]
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#book publishing
Fellows who attended Guadalajara International Book Fair offer feedback on insights into the Latin American book market and its opportunities. The post Guadalajara’s Rights Exchange Fellows: ‘Broad Insight’ Into Latin American Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-31 00:00:00 UTC ]
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It was another year of digital contraction for the UK’s biggest publishers, who experienced a second consecutive year of declining ebook volumes in 2016. Continue reading at The Bookseller
[ The Bookseller | 2017-01-20 00:00:00 UTC ]
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Condé Nast Entertainment appoints an SVP, InStyle adds an editor, and more... The post Trusted Media Brands Names Reader’s Digest Publisher | People on the Move — 1.18.17 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-19 00:00:00 UTC ]
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A Q&A with NAD assistant director Laura Brett on what publishers should keep in mind when running with the ascendant ad format. The post How Publishers Can Stay Compliant as Regulators Zero-In on Native Ads appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-17 00:00:00 UTC ]
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A roundup of some of our best stories this week: We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their reporters get an earlier start to their days. Publishers have also found a way to frack more traffic... Continue reading at Digiday
[ Digiday | 2017-01-14 00:00:00 UTC ]
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#publishers weigh
#moment --
#media equation
#holding companies
#clients alike
#downward spiral