To 'read' this fashion magazine, you'll need a smartphone app

Persona is one of the latest fashion magazines in Tokyo. It’s printed on heavy stock paper and is full of photos of models and clothing. The only thing missing is text.You “read” Persona with a smartphone camera.An app recognizes the images, queries a cloud database and then downloads related information such as pricing and availability of dresses. Other photos feature images of tomatoes and wine, triggering a related vegetable delivery service and wine retailer, as well as online coupons.NEC’s Gaziru image-recognition software is being used to link the cloud database to both the online edition of the quarterly magazine and its print version, which is to be distributed to 10,000 beauty salons across Japan next year. The app and the magazine launched earlier this month, with 18 companies participating.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'

[ PC World | 2014-11-19 00:00:00 UTC ]
News tagged with: #fashion magazine #quarterly magazine #print version

Other Publishing stories related to: 'To 'read' this fashion magazine, you'll need a smartphone app'

Magazine Brands Well-Represented Among Webby Awards Finalists

Vice and National Geographic lead the way. The post Magazine Brands Well-Represented Among Webby Awards Finalists appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-05 00:00:00 UTC ]
More news stories like this |

PA plans to recruit 10,000 'Reading Ambassadors'

The Publishers Association is urging members of the public to "share their love of reading" by volunteering to become Reading Ambassadors in their local communities. Continue reading at The Bookseller

[ The Bookseller | 2016-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers association #urging members #local communities

After you've seen Batman v Superman, read these books (they're better than the movie)

Whether you come away from Batman v Superman: Dawn of Justice thrilled or disgusted, there are always more (and often better) stories about DC's icons in your neighbourhood comic book store. Continue reading at Stuff

[ Stuff | 2016-04-01 00:00:00 UTC ]
More news stories like this |

Facebook's Chat App Won't Be an Overnight Sensation for E-commerce Players

Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and view flight status updates via Facebook Messenger. Through April 20, users of KLM's service on Facebook Messenger will have a chance to win two... Continue reading at AdWeek

[ AdWeek | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #messaging app #marketing world #managing partner

Access to books and reading should be a right

Barrington Stoke' Mairi Kidd asks whether children's publishers operate on assumptions that 'other' some young people. Continue reading at The Bookseller

[ The Bookseller | 2016-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barrington stoke #publishers operate

With other social platforms ‘maxed out,’ InStyle magazine focuses on Pinterest

Earlier this month, InStyle launched its first sweepstakes in partnership with Pinterest. The spring-themed contest is part of the magazine's push to focus on the platform, as it's the only one whose followers continue to grow, 22 percent year over year. "Our other social platforms are maxed... Continue reading at Digiday

[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pinterest appeared #social platforms #slow burn #evergreen content

Staff Pick: 'Latest Readings' by Clive James

Senior reviews editor Peter Cannon recommends 'Latest Readings' by Clive James, a collection of short literary essays written after James was diagnosed with terminal leukemia. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #clive james

“Traveling” Ideas Make Regional Magazines the Place to Be Seen

Innovation still matters, but sometimes it helps to be a follower, too. The post “Traveling” Ideas Make Regional Magazines the Place to Be Seen appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-24 00:00:00 UTC ]
More news stories like this |

'Read wisely,' Sceptre urges as it marks 30th year

Hodder & Stoughton literary imprint Sceptre will mark its 30th anniversary this year with a series of events and promotions, branded with a motto that says "Read wisely. Read Sceptre." Continue reading at The Bookseller

[ The Bookseller | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #30th anniversary

NLT report urges fathers to read with children

The National Literacy Trust is urging more fathers to get involved with their children’s reading, after a survey revealed that only a third of dads said they have the most influence over their child’s literacy development. Continue reading at The Bookseller

[ The Bookseller | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #survey revealed

Apple Opens Mobile News App to All Publishers in Bid for Readers

Apple will make its mobile news app available to publishers of all sizes starting this week, increasing the pool of content as the tech giant competes with rivals Facebook and Google for the attention of smartphone readers.Smaller media companies, even independent bloggers, can obtain editing... Continue reading at Advertising Age

[ Advertising Age | 2016-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news junkies #media outlets #select group #announced partnerships

Barnes & Noble kills off Nook app and video store as part of digital retreat

Barnes & Noble ceded another battle in the ongoing war with Amazon over digital hearts and minds.The company will end the dedicated Nook app and video store on March 15, which was where you could purchase content for Nook-branded hardware, according to a report in diginomica.Nook digital... Continue reading at PC World

[ PC World | 2016-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android device #mobile apps #barnes noble #tv shows

Kobo’s Michael Tamblyn on the Age of E-Reading

Ebook sales are driven by people over 50, according to Kobo CEO Michael Tamblyn. Here he talks about designing better ebooks and e-readers to encourage sales. The post Kobo’s Michael Tamblyn on the Age of E-Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post kobo #michael tamblyn #ebook sales

Jamie Byng: ‘Listening to letters being read out is quite something’

The Canongate Books boss on the success of Letters Live, performances of notable correspondence by leading lights of stage and screenJamie Byng, 46, son of the 8th Earl of Strafford, grew up in Hampshire and studied at the University of Edinburgh. After graduating he joined Canongate Books as an... Continue reading at The Guardian

[ The Guardian | 2016-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nick cave #good friend #gillian anderson #spencer tracy #benedict cumberbatch #neil gaiman

Magazine publisher wants editor to live within half an hour of Mayfair

Advert for ‘gregarious, vivacious’ journalist requires inner London locationA magazine publisher in central London seeking a “gregarious, vivacious” journalist to join its “small, friendly team” has added another interesting requirement: applicants must “live within half an hour of Bond... Continue reading at The Guardian

[ The Guardian | 2016-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business #sloane square

The Untold Story of How Magazine Media is Winning

The consumer, not the print magazine, now resides at the hub of the business model. The post The Untold Story of How Magazine Media is Winning appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #untold story #magazine media #print magazine #business model

Bloomberg Pursuits Magazine Adds Issues, Expands Presence on Bloomberg TV

These days, it's rare for any publication to double down on print. But that's just what Bloomberg Pursuits magazine is doing, increasing in frequency to six times a year, starting with its March issue.The magazine, which focuses on "intelligent luxury" and goes out to subscribers of the... Continue reading at Advertising Age

[ Advertising Age | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biannual magazine #bloomberg tv #march issue

Study: More than half of all ad blocker users would disable them to read content

The IAB and YouGov has found that 22 percent of U.K. adults have installed ad blockers, up from 18 percent in October. Although a silver lining for publishers is that 54 percent of users would turn off blockers in order to read content. Martin Ashplant, digital director at the Metro, points out... Continue reading at Digiday

[ Digiday | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post study #read content #silver lining #martin ashplant #digital director #john barnes

Scholastic Collaborates with WNDB on Reading Club Flyers

Scholastic is partnering with We Need Diverse Books to create monthly flyers that will spotlight books with diverse characters and themes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #diverse books #spotlight books #diverse characters