Innovative paid content programs and direct-to-consumer strategies are reshaping sustainable revenue models. What can publishers learn from marketers of personalized dog food, Merino wool sneakers or vegan meal subscriptions? The lesson is clear: find niche passions, eliminate middlemen and get closer to the consumer. When the formula is right, consumers have shown they are willing to spend a good chunk of change with publishers. And across the industry, media brands such as Esquire, Road & Track, Allure and McClatchy are taking advantage. McClatchy’s laser focus on election nerds Trying to create a subscription product around the highly commoditized category of election coverage seems risky on the surface. But McClatchy’s Impact2020 package ($50 for the first year, $125 thereafter) not only offers political nerds a different take on this election journey, but that it has the tools to entice likely customers. “The interest is at an all-time high with this cycle,” says Grant Belaire, VP of digital audience development. By aggregating coverage from its newsrooms in over a dozen local markets and keeping the focus on key voting blocs, Impact2020 aspires to break through the copy-and-paste nature of online political news. It takes its lead from a paid Sports Pass product that has already proven successful. “Our data has always suggested there are people who want every bit of content,” Belaire continues. In fact, part of the model is using data to identify newspaper... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-12-10 21:05:05 UTC ]
News tagged with:
#product development
#natural extension
#physical retail
#hearst
During the Digiday Publishing Summit, execs from companies including Condé Nast, Dotdash Meredith and Thomson Reuters assessed the industry's readiness. Continue reading at Digiday
[ Digiday | 2023-09-25 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#publishers speak
#thomson reuters
Publishing executives shared their honest and unfettered opinions on the rise of generative artificial intelligence technology and its impact on traffic, IP protections, content production and jobs at the Digiday Publishing Summit last week. Continue reading at Digiday
[ Digiday | 2023-09-25 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#generative ai
#content production
#publishing summit
Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#premium publishers
#media execs
#growing importance
#ad campaigns
#publishing summit
The company announced the new limitations after an influx of suspected AI-generated material was listed for sale but said that ‘very few’ publishers will be affectedAmazon has created a new rule limiting the number of books that authors can self-publish on its site to three a day, after an... Continue reading at The Guardian
[ The Guardian | 2023-09-20 16:22:58 UTC ]
More news stories like this | News stories tagged with:
#company announced
#recent months
#kindle
#self-publish
Hosted by Andrew Keen, Keen On features conversations with some of the world’s leading thinkers and writers about the economic, political, and technological issues being discussed in the news, right now. Andrew talks to John Sargent, author of Turning Pages, about his adventures and... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-20 08:10:10 UTC ]
More news stories like this | News stories tagged with:
#andrew keen
#john sargent
#features conversations
#leading thinkers
#technological issues
#andrew talks
#turning pages
#macmillan publishers
#macmillan
During the Digiday Publishing Summit, the COO of VMG’s news and entertainment arm explained how its publishing business plans to bounce back over the next 12 to 18 months. Continue reading at Digiday
[ Digiday | 2023-09-20 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#bounce back
#publishing business
The investor behind the Simon & Schuster deal explains what he’s really up to. Continue reading at Slate
[ Slate | 2023-09-19 09:50:00 UTC ]
More news stories like this | News stories tagged with:
#private equity
Book sales fell 10.9% in July at the 1,233 publishers that supply data to AAP’s StatShot program. Sales of adult books dropped 4.6%, and children's/young adult book sales declined 10.7%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-19 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#supply data
#adult book
The three-day Publishers Conference professional program this year runs October 29 to 31, just ahead of Sharjah International Book Fair. The post Sharjah Book Authority Announces its 2023 Publishers Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-18 17:22:40 UTC ]
More news stories like this |
Bluebird, who were due to publish Brand’s new self-help book in December, took the decision in light of ‘very serious allegations’The publisher of one of Russell Brand’s books has said that it is pausing all future publishing of books by the comedian after he was accused of rape and sexual... Continue reading at The Guardian
[ The Guardian | 2023-09-18 14:31:47 UTC ]
More news stories like this | News stories tagged with:
#future books
#russell brand
#future publishing
#sexual assault
#pan macmillan
#self-help book
The publishers are claiming unspecified damages from the file-sharing Library Genesis, which they say has distributed files illegallyFour leading US publishers have sued an online “shadow library” that allows visitors to download textbooks and other copyrighted materials free.Cengage, Macmillan... Continue reading at The Guardian
[ The Guardian | 2023-09-15 16:55:19 UTC ]
More news stories like this | News stories tagged with:
#macmillan learning
#mcgraw hill
#library genesis
#copyright law
#pearson
#macmillan
The prize-winning novelist’s lyrics, written for US jazz singer Stacey Kent, will be published with illustrations next MarchA collection of lyrics written by the novelist Kazuo Ishiguro for the American jazz singer Stacey Kent is due to be published next year.“I’ve built a reputation over the... Continue reading at The Guardian
[ The Guardian | 2023-09-14 15:03:01 UTC ]
More news stories like this | News stories tagged with:
#ve built
#novels including
#prize-winning author
DPS is right around the corner and as more ad revenue sneaks back into the market, publishing execs are looking for new ways to capture as many dollars as they can. Continue reading at Digiday
[ Digiday | 2023-09-14 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#media briefing
#media execs
#talk shop
#publishing execs
#publishing summit
This year's Small Press Expo Ignatz Awards struck a note of solidarity and defiance against censorship. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#small press
Retailer announces new rules for its Kindle Direct Publishing forum after complaints about AI-produced works being sold under human writers’ namesAmazon has introduced new rules and guidance for Kindle books generated by artificial intelligence tools, including the requirement that authors... Continue reading at The Guardian
[ The Guardian | 2023-09-11 17:08:53 UTC ]
More news stories like this | News stories tagged with:
#company announced
#beginning today
#self-publish
#kindle
Memoirs by former publishing executives have become something of a cottage industry this year, with two new books by John Sargent and Charles Scribner III offering accounts of the ongoing evolution of the business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-08 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing executives
#cottage industry
#john sargent
#ongoing evolution
The Italian Publishers Association and the market's booksellers are appealing for more government funding for poorer students' books. The post Italy’s Publishers Ask Rome to Raise Family Schoolbook Funding appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-07 22:09:46 UTC ]
More news stories like this | News stories tagged with:
#post italy
#government funding
#publishers association
Boosting science research and publishing, says the Publishers Association's Dan Conway, the UK's Horizon/Copernicus move is good news. The post Publishers Association Cheers the UK Rejoining Horizon appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-07 21:14:36 UTC ]
More news stories like this | News stories tagged with:
#dan conway
#publishers association
#publishers association's
Lit Hub is pleased to announce a new books, published in cooperation with the Library of Congress and edited by the twenty-fourth Poet Laureate of the United States, a collection of poems reflecting on “our relationship to the natural world by fifty of our most celebrated contemporary writers.”... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-06 14:00:57 UTC ]
More news stories like this | News stories tagged with:
#poems reflecting
#lit hub
#natural world
#anthology
Faith and spirituality houses see potential—and obstacles—in reaching Spanish-language markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#religion publishers
#spanish-language books
#spirituality houses