Innovative paid content programs and direct-to-consumer strategies are reshaping sustainable revenue models. What can publishers learn from marketers of personalized dog food, Merino wool sneakers or vegan meal subscriptions? The lesson is clear: find niche passions, eliminate middlemen and get closer to the consumer. When the formula is right, consumers have shown they are willing to spend a good chunk of change with publishers. And across the industry, media brands such as Esquire, Road & Track, Allure and McClatchy are taking advantage. McClatchy’s laser focus on election nerds Trying to create a subscription product around the highly commoditized category of election coverage seems risky on the surface. But McClatchy’s Impact2020 package ($50 for the first year, $125 thereafter) not only offers political nerds a different take on this election journey, but that it has the tools to entice likely customers. “The interest is at an all-time high with this cycle,” says Grant Belaire, VP of digital audience development. By aggregating coverage from its newsrooms in over a dozen local markets and keeping the focus on key voting blocs, Impact2020 aspires to break through the copy-and-paste nature of online political news. It takes its lead from a paid Sports Pass product that has already proven successful. “Our data has always suggested there are people who want every bit of content,” Belaire continues. In fact, part of the model is using data to identify newspaper... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-12-10 21:05:05 UTC ]
News tagged with:
#product development
#natural extension
#physical retail
#hearst
Publishing stayed roughly flat in the first nine months of 2023, inching up 0.8% at the 1,225 publishers that report to the Association of American Publishers' monthly StatShot program over the comparable period in 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-12 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#american publishers
#publishing sales
As you probably know, Literary Hub is produced by a small staff; most of us are writers, and/or moonlight as editors on other projects. This year, four of our number—that would be 36% percent of full time Literary Hub staffers, not too shabby—published books, which is certainly worthy of... Continue reading at Literrary Hub
[ Literrary Hub | 2023-12-11 17:52:31 UTC ]
More news stories like this | News stories tagged with:
#literary hub
#small staff
Publisher of the Monthly and the Saturday Paper says he will no longer be involved in day-to-day operationsFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails,free app or daily news podcastMorry Schwartz has given up his leading role at the company he... Continue reading at The Guardian
[ The Guardian | 2023-12-11 06:44:11 UTC ]
More news stories like this | News stories tagged with:
#step back
#saturday paper
#latest updatesget
#free app
#leading role
#decades ago
#independent publisher
At the 2023 Guadalajara International Book Fair, three Mexican children’s publishers discuss what they describe the sector’s boom. The post Children’s Books: Publishers Discuss the Mexican Market’s Evolution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-08 19:37:01 UTC ]
More news stories like this | News stories tagged with:
#mexican children
#post children
#publishers discuss
#mexican market
The publishing world made plenty of news in 2023, but not only because of the books themselves Continue reading at ABC News
[ ABC News | 2023-12-08 14:55:07 UTC ]
More news stories like this | News stories tagged with:
#publishing world
In Bend, Ore., Jessica Hammerman and Isaac Peterson have founded a small independent publishing house focused on literary fiction and memoir. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-08 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#pacific northwest
#literary fiction
#independent publishing
The publisher’s new board of directors has expertise spanning the life cycle of a book. Continue reading at The New York Times
[ The New York Times | 2023-12-07 14:45:23 UTC ]
More news stories like this | News stories tagged with:
#life cycle
Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday
[ Digiday | 2023-12-05 15:08:37 UTC ]
More news stories like this | News stories tagged with:
#media companies
#revenue diversification
#ad spend
#constantly evolving
#latest trends
#global pandemic
#publishing industry
The Mexican book chamber's commission on sustainability and issues in diversity has gained traction, according to officials at a session at the Guadalajara Book Fair. The post At Guadalajara: Mexico’s Publishers Promote Sustainability, Social Responsibility appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-04 14:25:42 UTC ]
More news stories like this | News stories tagged with:
#social responsibility
#gained traction
#guadalajara book
The former Sterling Publishing, Quarto Publishing, and Welbeck Publishing Group head has formed Gemini Books Group, which will focus on publishing nonfiction gift books and children’s books in both the U.K. and U.S. markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-04 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#sterling publishing
#quarto
Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek
[ AdWeek | 2023-11-30 19:30:00 UTC ]
More news stories like this | News stories tagged with:
#executive team
#advertising industry
#today announced
#vice president
#general manager
#conde nast
Seeing no follow-through on the Canadian government's promise to review the Copyright Modernization Act, a coalition asks for a meeting. The post Canadian Publishing Calls Out Ottawa’s Inaction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-30 18:54:10 UTC ]
More news stories like this | News stories tagged with:
#canadian government
#canadian publishing
The rollout of “Endgame” caused a scandal after a quickly withdrawn translation named family members said to have asked about the skin color of Prince Harry and Meghan’s future son. Continue reading at The New York Times
[ The New York Times | 2023-11-30 16:38:36 UTC ]
More news stories like this | News stories tagged with:
#skin color
#prince harry
#book publishing
Salem Media Group, parent company of Regnery Publishing, has been selling assets in an effort to cut its debt debt load, but a proposed sale of the publisher has been called off. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#regnery publishing
#selling assets
Andrew Miller has been named president and publisher of Henry Holt, effective mid-January 2024, succeeding Amy Einhorn, who left Holt to lead Crown in October. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#andrew miller
#named president
#henry holt
The campaign by Publishers for Palestine will offer more than 30 free ebooks of poetry, fiction and nonfiction as ‘an act of solidarity’A group of publishers has launched a week-long initiative encouraging people to read books by Palestinian authors and about Palestinian history by offering free... Continue reading at The Guardian
[ The Guardian | 2023-11-29 17:20:38 UTC ]
More news stories like this | News stories tagged with:
#read books
#palestinian authors
#early november
#verso books
#verso
#ebooks
Publishers for Palestine, a coalition of more than 350 publishers from around the world, is offering more than 30 free ebooks by and about Palestinians as part #ReadPalestine week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-29 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebooks
The senior editor at Simon & Schuster, who acquired NBA finalist ‘Temple Folk’ after putting out a call for submissions on Instagram, wants to make the publishing industry more transparent and accessible. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-24 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#senior editor
#simon schuster
#publishing industry
After Mosab Abu Toha was detained by the Israeli Defense Forces on November 19, organizations including PEN International and his publisher, City Lights, called for his protection and release. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-21 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#city lights
Editors at four children’s imprints that focus on promoting underrepresented authors tell 'PW' how they got their start and what they love about their work. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#inclusive children
#book publishers
#children’s book