Innovative paid content programs and direct-to-consumer strategies are reshaping sustainable revenue models. What can publishers learn from marketers of personalized dog food, Merino wool sneakers or vegan meal subscriptions? The lesson is clear: find niche passions, eliminate middlemen and get closer to the consumer. When the formula is right, consumers have shown they are willing to spend a good chunk of change with publishers. And across the industry, media brands such as Esquire, Road & Track, Allure and McClatchy are taking advantage. McClatchy’s laser focus on election nerds Trying to create a subscription product around the highly commoditized category of election coverage seems risky on the surface. But McClatchy’s Impact2020 package ($50 for the first year, $125 thereafter) not only offers political nerds a different take on this election journey, but that it has the tools to entice likely customers. “The interest is at an all-time high with this cycle,” says Grant Belaire, VP of digital audience development. By aggregating coverage from its newsrooms in over a dozen local markets and keeping the focus on key voting blocs, Impact2020 aspires to break through the copy-and-paste nature of online political news. It takes its lead from a paid Sports Pass product that has already proven successful. “Our data has always suggested there are people who want every bit of content,” Belaire continues. In fact, part of the model is using data to identify newspaper... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-12-10 21:05:05 UTC ]
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The managing director of Usborne Publishing reflects on the legacy of her father, the company’s founder, who died last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Michael O'Mara's U.S. sales and marketing director describes the company’s strategies for engaging the U.S. market, which includes mining a niche for books about the royal family. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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The CEO of DK U.K. explains how the shift to remote work provided a vital connection to the U.S. and introduced new practices that helped grow sales by 20%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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An independent publisher considers the challenges and opportunities for small presses in her home market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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New tools could finally help publishers stem the flow of counterfeit editions online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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New tools could finally help publishers stem the flow of counterfeit editions online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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The Sharjah Book Authority sent a special delegation to the 2024 New Delhi World Book Fair for meetings. The post At Delhi Book Fair: Sharjah Highlights Indian Publishers’ Engagement appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-21 22:12:59 UTC ]
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We Solve Murders introduces a new detective duo – but the author has not abandoned his Thursday Murder Club charactersA new crime series by Richard Osman called We Solve Murders has been announced, after the huge success of his Thursday Murder Club novels.The beloved elderly sleuths from the... Continue reading at The Guardian
[ The Guardian | 2024-02-20 17:44:06 UTC ]
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The former New York Times book critic was known for her devastating pans. Now she’s up to something very different. Continue reading at Slate
[ Slate | 2024-02-20 15:00:00 UTC ]
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Bastagli will leave Astra House for One Signal on February 26, filling the role vacated by Julia Cheiffetz in January. Nicholas Ciani, previously a senior editor acquiring books across three imprints, has been promoted to executive editor at One Signal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-20 05:00:00 UTC ]
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Garten, the Food Network star and best-selling cookbook author, has moved her highly anticipated fall autobiography from Celadon to Crown. Continue reading at The New York Times
[ The New York Times | 2024-02-15 22:42:34 UTC ]
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The Israeli army has raided and destroyed two publishing houses in the West Bank. The IDF has attacked and destroyed two Palestinian publishing houses in the occupied West Bank. pic.twitter.com/wAlxVSGcDZ — Saul Staniforth (@SaulStaniforth) February 15, 2024 This latest raid in Ramallah is one... Continue reading at Literrary Hub
[ Literrary Hub | 2024-02-15 18:45:55 UTC ]
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Published by Dark Horse Books in collaboration with the African American horror publisher Second Sight Publishing, 'Shook! A Black Horror Anthology' collects a dozen tales of hair-raising terror, monsters, and gore grounded in America’s grim racial history and enlivened by humor and hip-hop culture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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During London Book Fair in March, the IPA will contribute to programming and hold various membership meetings on the sidelines. The post At London Book Fair: International Publishers Association Perspectives appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-12 21:39:37 UTC ]
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Two state library networks have expanded the portfolio of North American transformative agreements for Springer Nature. The post Academic Publishing: Springer Nature Has Two New Transformative Agreements appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-12 17:45:35 UTC ]
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The acquisition of All Seasons Press follows Skyhorse’s December 28 blockbuster deal to acquire Regnery, one of America’s best-known publishers of conservative authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-09 05:00:00 UTC ]
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The illustrated book publisher will launch a new series of small-format titles, gift program, and book design prize, alongside unique branding, to commemorate its 75th anniversary. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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An award-winning critic chronicles the rise of reality TV, a Virginia bill would ban book bans by school boards, and more news today in books. Continue reading at Book Riot
[ Book Riot | 2024-02-07 16:10:04 UTC ]
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