Innovative paid content programs and direct-to-consumer strategies are reshaping sustainable revenue models. What can publishers learn from marketers of personalized dog food, Merino wool sneakers or vegan meal subscriptions? The lesson is clear: find niche passions, eliminate middlemen and get closer to the consumer. When the formula is right, consumers have shown they are willing to spend a good chunk of change with publishers. And across the industry, media brands such as Esquire, Road & Track, Allure and McClatchy are taking advantage. McClatchy’s laser focus on election nerds Trying to create a subscription product around the highly commoditized category of election coverage seems risky on the surface. But McClatchy’s Impact2020 package ($50 for the first year, $125 thereafter) not only offers political nerds a different take on this election journey, but that it has the tools to entice likely customers. “The interest is at an all-time high with this cycle,” says Grant Belaire, VP of digital audience development. By aggregating coverage from its newsrooms in over a dozen local markets and keeping the focus on key voting blocs, Impact2020 aspires to break through the copy-and-paste nature of online political news. It takes its lead from a paid Sports Pass product that has already proven successful. “Our data has always suggested there are people who want every bit of content,” Belaire continues. In fact, part of the model is using data to identify newspaper... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-12-10 21:05:05 UTC ]
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A top editor and executive at two publishing houses, she was an advocate for other women in publishing, and for equal pay in an industry that had long been male-dominated. Continue reading at The New York Times
[ The New York Times | 2024-08-14 23:11:47 UTC ]
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The Texas-based art book publisher is set to launch its first commercial trade publication, 'Joy Machine,' a retrospective of the work of Texas sculptor Jeffie Brewer, with plans to publish two to three titles a year starting in 2025. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
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As the United Kingdom suffers its hottest day of 2024, the Publishers Association gets a 200th signatory on its response pledge. The post UK: 200 Sign Publishers Association’s Sustainability Pledge appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-08-13 18:09:07 UTC ]
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Canada-based independent horror publisher DarkLit Press has collapsed, with authors jumping ship and claiming royalties have gone unpaid. A year ago, DarkLit was announcing new imprints and developing its audio offerings, but its website and social media accounts have since gone black, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-12 04:00:00 UTC ]
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Demand is high for these books that mix scripture, inspirational messages, and steps for growing one’s faith. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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The company has largely flown under the industry radar since it was launched in 1974 by the wife-and-husband team of Nancy and Peter Schiffer. But the arts and crafts publisher today stands as a bona fide indie success story. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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Publishers are incorporating commentary from global perspectives and contemporary presentations in forthcoming Bibles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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Travel guides are taking fresh approaches to, and expanding beyond, familiar destinations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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State officials are funneling hundreds of millions to community health providers as the state begins its long-awaited Medicaid experiment, which will use the public health dollars in ways they haven’t been used before.Nine regional organizations, including three in the city, are set to receive... Continue reading at Crains New York
[ Crains New York | 2024-08-08 09:33:04 UTC ]
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Digital media company Ziff Davis acquired tech publisher CNET from its parent company, Red Ventures, for more than $100 million, according to reporting from The New York Times. The acquisition confirms an Axios report from January, which found that Red Ventures had been... Continue reading at AdWeek
[ AdWeek | 2024-08-06 10:53:30 UTC ]
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Founded in 2013, Letters Bookshop in Durham, N.C., is transforming from a privately owned business to a community-supported cooperative, selling shares for $116, in an aim to sustain the store in amid a challenging retail environment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-06 04:00:00 UTC ]
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This fall, Broadleaf Books will publish 'Justice for Marcus Garvey: Look for Me in the Whirlwind,' a compilation of essays edited by Garvey's son that includes contributions by Black authors, booksellers, and publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-05 04:00:00 UTC ]
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Books of a feather do well in a series together—that seems to be a guiding principle for companies publishing STEM/STEAM titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
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Books of a feather do well in a series together—that seems to be a guiding principle for companies publishing STEM/STEAM titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
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Michel and Ruth Moushabeck have transferred ownership of Interlink Publishing to their three daughters and son-in-law. The company, founded in 1987, describes itself as the only Palestinian-owned publisher in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-31 04:00:00 UTC ]
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The former SVP and publishing director at Knopf will oversee the Open Road publishing team, effective immediately. She succeeds Mara Anastas, who will step into the new role of VP of special projects. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-30 04:00:00 UTC ]
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We pay tribute to the authors, illustrators, and publishing professionals we have lost so far this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-30 04:00:00 UTC ]
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Spotify will now offer more than 1,000 audiobooks from some 100 publishers distributed by Ingram Content Group, including Europa Editions, Milkweed Editions, G&D Media, Bard Press, and New Society Publishers, among others. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-26 04:00:00 UTC ]
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MCD Books is one of a few U.S. publishers to strike out on its own with a Spanish edition of one of its adult titles—Héctor Tobar’s 'Our Migrant Souls,' an inquiry into Latino identity. The somewhat novel approach to translation may soon be the norm. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-26 04:00:00 UTC ]
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The former NFL quarterback turned civil rights activist, who founded his own publishing company in 2020, has launched Lumi, an AI-based platform providing authors and other creatives with another alternative to traditional publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-25 04:00:00 UTC ]
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