Innovative paid content programs and direct-to-consumer strategies are reshaping sustainable revenue models. What can publishers learn from marketers of personalized dog food, Merino wool sneakers or vegan meal subscriptions? The lesson is clear: find niche passions, eliminate middlemen and get closer to the consumer. When the formula is right, consumers have shown they are willing to spend a good chunk of change with publishers. And across the industry, media brands such as Esquire, Road & Track, Allure and McClatchy are taking advantage. McClatchy’s laser focus on election nerds Trying to create a subscription product around the highly commoditized category of election coverage seems risky on the surface. But McClatchy’s Impact2020 package ($50 for the first year, $125 thereafter) not only offers political nerds a different take on this election journey, but that it has the tools to entice likely customers. “The interest is at an all-time high with this cycle,” says Grant Belaire, VP of digital audience development. By aggregating coverage from its newsrooms in over a dozen local markets and keeping the focus on key voting blocs, Impact2020 aspires to break through the copy-and-paste nature of online political news. It takes its lead from a paid Sports Pass product that has already proven successful. “Our data has always suggested there are people who want every bit of content,” Belaire continues. In fact, part of the model is using data to identify newspaper... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-12-10 21:05:05 UTC ]
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Leena Majander-Reenpää is the publisher of WSOY, one of the leading Finnish publishers dating back to the 19th century. Find out about the latest authors, bestsellers and digital publishing projects from WSOY. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-10 00:00:00 UTC ]
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Despicable or brilliant? How three publishers have grown, at least in part by repurposing or resurfacing old content. The post Recycle, reuse … re-publish? How publishers make what’s old new again appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-15 00:00:00 UTC ]
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Full-page letter by Nobel peace laureate called on British people and political leaders to 'stand firmly with the people of Israel'The publisher of the Guardian has defended its decision to run a newspaper advertisement about the conflict in Gaza that called on David Cameron and other political... Continue reading at The Guardian
[ The Guardian | 2014-08-11 00:00:00 UTC ]
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Adams Publishing Group, LLC announced today that it has purchased the assets of Chronotype Publishing Company located in Rice Lake, Wisconsin. The acquisition includes The Chronotype, Northwestern Wisconsin’s largest weekly newspaper, and T ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-08-07 00:00:00 UTC ]
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Will the bright, imaginative, tech savvy, book reading (or content devouring) twentysomething choose Gollancz or Google, Faber or Facebook, Orion or O2? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-30 00:00:00 UTC ]
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China South Publishing & Media Group Co., Ltd (ZhongNan) is a book and newspaper publisher and printer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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China Publishing Group Corporation was founded in 2002 and is one of the largest holding companies in Chinese publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Nine publishing pros at The Bookseller's Futurebook conference offered their big ideas for the industry, which included publishing faster and publishing less. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-26 00:00:00 UTC ]
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A German art foundation is experimenting with an open-access self-published monograph as an ebook. Could this be a model for other institutions looking for greater exposure? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-20 00:00:00 UTC ]
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Andy Reynolds, former VP of marketing & publicity for a visual book publisher, is on a job hunt — so he showcased his expertise in the format he knew best. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-16 00:00:00 UTC ]
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Amazon Publishing will have a new leader when publisher Larry Kirshbaum leaves on Jan. 17 and is replaced by Daphne Durham. Durham will be based in Seattle — not the New York office. She has served as editor in chief and has already taken over responsibility for adult trade books and children’s... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2013-10-26 00:00:00 UTC ]
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The gap between what a small press, a large publisher, and someone self-publishing is getting narrower. Do you have a preference for one over another? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-13 00:00:00 UTC ]
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China Publishing Group Corporation was founded in 2002 and is one of the largest holding structures in Chinese publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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The 2013 Small Publishers' Catalogue Africa offers more than just a listing of small African publishers: it's a guide to inspire small publishers from around the world. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-02 00:00:00 UTC ]
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More traditional publishers will likely merge over the next decade, further consolidating power. but as self-publishers continue to organize, they offer a viable alternative. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-31 00:00:00 UTC ]
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The modern book industry is a multiverse that requires increasingly complex and specialized skill sets, said several publishers at the London Book Fair. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-17 00:00:00 UTC ]
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The publisher of the Daily Press has been elected as president of the Southern Newspaper Publishers Association. Digby A. Solomon - president, publisher and CEO of the Daily Press Media Group since 2007 - was chosen to lead the industry association, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-03 00:00:00 UTC ]
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While big-name magazines have held a presence on Apple’s Newsstand since its inception, small to medium-sized publishers have had a harder time breaking through. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-28 00:00:00 UTC ]
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Ball Publishing Company founded in 1968 by John and Carol Ball in Southwestern Ohio has been acquired by Brothers’ Publishing Company LLC, a media company owned by Fred and Keith Foutz, two long time newspaper executives. Their first acqu ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-04 00:00:00 UTC ]
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Yale’s summer publishing course is entering its third year. The course offers publishing professionals an opportunity to learn industry strategies for expanding a brand’s scope and monetizing digital products. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-10 00:00:00 UTC ]
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