Innovative paid content programs and direct-to-consumer strategies are reshaping sustainable revenue models. What can publishers learn from marketers of personalized dog food, Merino wool sneakers or vegan meal subscriptions? The lesson is clear: find niche passions, eliminate middlemen and get closer to the consumer. When the formula is right, consumers have shown they are willing to spend a good chunk of change with publishers. And across the industry, media brands such as Esquire, Road & Track, Allure and McClatchy are taking advantage. McClatchy’s laser focus on election nerds Trying to create a subscription product around the highly commoditized category of election coverage seems risky on the surface. But McClatchy’s Impact2020 package ($50 for the first year, $125 thereafter) not only offers political nerds a different take on this election journey, but that it has the tools to entice likely customers. “The interest is at an all-time high with this cycle,” says Grant Belaire, VP of digital audience development. By aggregating coverage from its newsrooms in over a dozen local markets and keeping the focus on key voting blocs, Impact2020 aspires to break through the copy-and-paste nature of online political news. It takes its lead from a paid Sports Pass product that has already proven successful. “Our data has always suggested there are people who want every bit of content,” Belaire continues. In fact, part of the model is using data to identify newspaper... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-12-10 21:05:05 UTC ]
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Our annual ranking of the world’s biggest book publishers was once again topped by the STM and legal giant, which toppled Pearson from its perch in 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
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Roxanne Coady talks with John Sargent about his many adventures in book publishing at a time when the industry met many challenges and some of the authors and other characters he worked with along the way. Subscribe and download the episode, wherever you get your podcasts!... Continue reading at Literrary Hub
[ Literrary Hub | 2023-11-02 08:18:56 UTC ]
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A new book argues that corporate publishing has transformed what it means to be an author. Continue reading at New Yorker
[ New Yorker | 2023-11-01 10:00:00 UTC ]
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Amazon's self-publishing arm has begun a beta test on technology allowing KDP authors to produce audiobook versions of their e-books using virtual voice narration. The audiobooks will be available wherever Audible titles are sold. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-01 04:00:00 UTC ]
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For Dr. Juan Tapia Mendoza, a pediatrician at SOMOS Community Care, the closures can be a barrier to care in the neighborhoods he serves. Continue reading at Crains New York
[ Crains New York | 2023-10-30 19:48:07 UTC ]
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Miller, who, with his late wife, Anita Miller, founded Academy Chicago Publishers in 1975, died in Chicago on October 19. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-30 04:00:00 UTC ]
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The round-table workshops that proved highly successful in the Sharjah Bookseller Conference now are part of the Sharjah Publishers Conference. The post Sharjah Publishers Conference Introduces New Format appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-28 02:14:24 UTC ]
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Publishers Weekly has selected 150 books across a wide range of categories for their best books of 2023. Continue reading at Book Riot
[ Book Riot | 2023-10-27 14:36:13 UTC ]
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The Dutch Slimmer AI's science division moves to Springer Nature in a partnership intended to support editors and research writers. The post Academic Publishing: Springer Nature Acquires Slimmer AI’s Science Division appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-27 11:34:24 UTC ]
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Plus:Insurance giant Empire names DeStefano president to lead NY commercial businessTeladoc revenue grows 8% in Q3 following growth of chronic care businessState announces $4M to expand mental health outpatient treatment opportunities Continue reading at Crains New York
[ Crains New York | 2023-10-26 09:33:03 UTC ]
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Sales were up 11% and profits increased 8% in the first half of the U.K.-based publisher's fiscal year. Sales in the U.S. were about $76 million, accounting for 46% of total revenue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-26 04:00:00 UTC ]
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Mind-body-spirit houses are adding titles for children centered on earth-based spirituality, magic, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-25 04:00:00 UTC ]
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A Frankfurt Book Fair panel on independent comics publishers highlighted the innovative ways publishers get their books to readers. The post From Asia to Latin America: Independent Comics Publishers in Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-24 11:10:56 UTC ]
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Commercial book publishing was (and is) unbearably white. In 1971, when Toni Morrison became a trade editor, about 95 percent of the fiction published by the big commercial houses was by white authors. By 2018, that number dropped only to 89 percent. One of the only other black women working as... Continue reading at Literrary Hub
[ Literrary Hub | 2023-10-24 08:50:40 UTC ]
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At the Frankfurt Book Fair's comics center, German publishers see growing interest from readers and are expanding into manga and manwha. The post Frankfurt: German Comic Book Scene Grows in Partnerships appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-20 12:38:10 UTC ]
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Two publishers in Frankfurt are seeing success with up-and-coming children's book authors, both at home and through foreign rights deals. The post Frankfurt: Swedish, Lithuanian Publishers See Booming Children’s Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-20 11:38:33 UTC ]
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On March 11, 2022, Molly McGhee shared a resignation letter on Twitter. She was quitting her job as an assistant editor at Tor, despite the fact that her first acquisition, The Atlas Six, had debuted at number three on the New York Times Bestseller List. She cited “systemwide prejudice against... Continue reading at Electric Literature
[ Electric Literature | 2023-10-20 11:03:00 UTC ]
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Three organisations argue that more transparency is needed after research found AI models have been trained using pirated works by authors such as Zadie Smith and Stephen KingThree major European publishing trade bodies have urged the EU to “act now” on transparency over artificial intelligence... Continue reading at The Guardian
[ The Guardian | 2023-10-19 13:53:46 UTC ]
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In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek
[ AdWeek | 2023-10-19 06:00:00 UTC ]
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The tennis champion has signed a two-book deal with Penguin Random House, saying it will be the first time she has paused and reflected on her remarkable career Serena Williams is set to publish two books, the first of which, a memoir, will take an “intimate” look at her childhood and remarkable... Continue reading at The Guardian
[ The Guardian | 2023-10-18 14:56:05 UTC ]
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